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I'm a Marketing & Communications leader with 25 years of experience developing brand and marketing strategies, launching products, leading research, building campaigns, and driving revenue. As co-owner of Dashboard Marketing, I thrive on innovative thinking and view challenges as opportunities to grow your business. Fractional marketing roles are my jam! I bring a hands-on, collaborative approach to helping growth-driven businesses define their brand, optimize marketing programs, and accelerate revenue.…I'm a Marketing & Communications leader with 25 years of experience developing brand and marketing strategies, launching products, leading research, building campaigns, and driving revenue. As co-owner of Dashboard Marketing, I thrive on innovative thinking and view challenges as opportunities to grow your business. Fractional marketing roles are my jam! I bring a hands-on, collaborative approach to helping growth-driven businesses define their brand, optimize marketing programs, and accelerate revenue.

Sarah B. Williams

Fractional CMO, Marketing Strategist, Marketing Consultant, +2

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I'm a Marketing & Communications leader with 25 years of experience developing brand and marketing strategies, launching products, leading research, building campaigns, and driving revenue. As co-owner of Dashboard Marketing, I thrive on innovative thinking and view challenges as opportunities to grow your business. Fractional marketing roles are my jam! I bring a hands-on, collaborative approach to helping growth-driven businesses define their brand, optimize marketing programs, and accelerate revenue.…I'm a Marketing & Communications leader with 25 years of experience developing brand and marketing strategies, launching products, leading research, building campaigns, and driving revenue. As co-owner of Dashboard Marketing, I thrive on innovative thinking and view challenges as opportunities to grow your business. Fractional marketing roles are my jam! I bring a hands-on, collaborative approach to helping growth-driven businesses define their brand, optimize marketing programs, and accelerate revenue.

Available to hire

I’m a Marketing & Communications leader with 25 years of experience developing brand and marketing strategies, launching products, leading research, building campaigns, and driving revenue. As co-owner of Dashboard Marketing, I thrive on innovative thinking and view challenges as opportunities to grow your business. Fractional marketing roles are my jam! I bring a hands-on, collaborative approach to helping growth-driven businesses define their brand, optimize marketing programs, and accelerate revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Co-Founder & Marketing Strategist at Dashboard Marketing Inc.

February 1, 2015 - Present

Co-owner of a boutique business & marketing strategy shop offering brand development, marketing strategy, digital marketing, market research, website development, idea generation and sales support tactics. Led fractional CMO engagements with Cresco (2.5 years) and Bluelight Analytics (6 months). Served clients including Scotia Fuels, Halifax Seed, MacLeod Cares, Zoomers Physio, Grey Cardinal and more. Partner with clients to develop marketing strategies, omni-channel campaigns, online/social initiatives, retention programs, partnership programs, outreach campaigns, and market research.

Director of Marketing & Outreach (Contract Position) at Community Foundation of Nova Scotia

February 1, 2016 - June 1, 2017

Developed and executed the marketing strategy and communications plan. Created a new brand and collateral, secured sponsors for events, enhanced online presence (web, social), managed media relations, and developed a donor engagement program. Collaborated with Community Foundations Canada and Board members to ensure good stewardship/practices.

Founder/Owner at Urban Parent Online Publishing & Gluestix Craft Kits

May 1, 2010 - July 1, 2016

Founded Urban Parent, an online resource for local parents with event calendar, blog and business directory in Halifax, NS and St. John’s, NL (sold in 2016). Also launched Gluestix, a monthly subscription craft kit business for kids across Canada.

Market Manager at Bell Aliant

April 1, 2004 - May 1, 2013

Responsible for the initial market introduction of FibreOP in Atlantic Canada (2009) and Ontario (2012). Managed city-by-city rollout and marketing/acquisition programs across 14 cities. Developed the vision for Bell Aliant’s first Community Channel (launched 2012). Launched the 'Blue Power' program to engage employees in sales. Collaborated with internal marketing and external agency partners to implement marketing initiatives across internet/tv products. Created a Dell Canada PC Purchase Program to grow Internet penetration and product sales in Atlantic Canada.

Associate at Sklar Wilton & Associates

July 1, 2002 - February 1, 2004

Managed client relationships and ensured efficiencies across business and marketing groups. Developed and managed client consumer marketing research plans and provided actionable results. Involved in development of brand strategies, marketing campaigns, loyalty programs and product launches.

Marketing & Communications Manager at DWL Incorporated

September 1, 2000 - July 1, 2002

Responsible for the development and execution of all marketing plans for North America and the UK. Managed direct marketing and ensured consistent brand positioning, identity and strategy. Led lead generation activities (tradeshow/seminars) and oversaw in-house creative and global advertising efforts. Identified new market opportunities and developed strategic plans for new verticals.

Marketing Manager, Online at Indigo Books

November 1, 1999 - July 1, 2000

Managed creation and execution of in-store and online promotions across categories. Provided marketing support to Business Unit Leaders to integrate marketing strategies online and offline. Managed co-branding opportunities, special projects and media partner relations.

Researcher [Contract Position] at United States Embassy – Commercial Services Group

October 1, 1999 - October 1, 1999

Delivered a customized video analysis on the Canadian snack food industry for a US firm. Identified key contacts within the industry and facilitated interaction among relevant parties.

Instructor [Contract Position] at Canadian Career Institute of Technology

July 1, 1999 - August 1, 1999

Developed and delivered curriculum for Marketing Mix and Marketing Planning courses. Facilitated class discussions on business cases, lecture materials and current events.