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I'm a Senior Product Designer who translates complex systems into intuitive experiences, balancing business goals with user needs. Over the past eight years, I've worked across UX research, strategy, and interaction design to deliver data-informed, human-centered products. Leading cross-functional projects and building design systems for brands like Hyundai, Genesis, and Mazda has reinforced my belief that great design blends empathy, rigor, and iteration—applied across teams, platforms, and brands.…I'm a Senior Product Designer who translates complex systems into intuitive experiences, balancing business goals with user needs. Over the past eight years, I've worked across UX research, strategy, and interaction design to deliver data-informed, human-centered products. Leading cross-functional projects and building design systems for brands like Hyundai, Genesis, and Mazda has reinforced my belief that great design blends empathy, rigor, and iteration—applied across teams, platforms, and brands.

Carmela Vallejo

Product Designer, UX Designer, UI Designer, +3

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I'm a Senior Product Designer who translates complex systems into intuitive experiences, balancing business goals with user needs. Over the past eight years, I've worked across UX research, strategy, and interaction design to deliver data-informed, human-centered products. Leading cross-functional projects and building design systems for brands like Hyundai, Genesis, and Mazda has reinforced my belief that great design blends empathy, rigor, and iteration—applied across teams, platforms, and brands.…I'm a Senior Product Designer who translates complex systems into intuitive experiences, balancing business goals with user needs. Over the past eight years, I've worked across UX research, strategy, and interaction design to deliver data-informed, human-centered products. Leading cross-functional projects and building design systems for brands like Hyundai, Genesis, and Mazda has reinforced my belief that great design blends empathy, rigor, and iteration—applied across teams, platforms, and brands.

Available to hire

I’m a Senior Product Designer who translates complex systems into intuitive experiences, balancing business goals with user needs. Over the past eight years, I’ve worked across UX research, strategy, and interaction design to deliver data-informed, human-centered products. Leading cross-functional projects and building design systems for brands like Hyundai, Genesis, and Mazda has reinforced my belief that great design blends empathy, rigor, and iteration—applied across teams, platforms, and brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

UX Designer at Innocean USA

March 1, 2023 - October 1, 2025

Owned end-to-end UX design for high-traffic digital platforms, translating research and business goals into intuitive, user-centered experiences. Led redesign for Hyundai’s global navigation, driving measurable engagement gains: +28.4% overall engagement (desktop +9.6%, mobile +55.1%), +28.0% Vehicles Menu engagement (desktop +3.5%, mobile +88.4%), and +25.6% Shopping Tools engagement (mobile +270.9%). Built and maintained scalable design system components, usage guidelines, and documentation for Hyundai and Genesis, ensuring seamless developer handoff and accurate implementation across breakpoints. Partnered with UX Research and Data Science to uncover behavioral insights that informed product roadmaps and experience priorities. Delivered user flows, wireframes, and interactive prototypes that clarified complex journeys and facilitated cross-functional alignment. Increased visitor engagement and improved lead funnel performance, contributing to higher vehicle inquiries and stronger

UX/UI Designer at Garage Team Mazda

October 1, 2021 - March 1, 2023

Led the redesign of the search inventory tool, introducing multi-model shopping; the new model/price filter became the most-used filter, driving 550K+ searches in 12 weeks (25% of visits). Designed wireframes, mock-ups, site architecture, page flows, and layouts following user-centered design principles. Prepared final designs for development and partnered with offshore developers to ensure accurate implementation. Mentored junior offshore designers, elevating design quality, increasing consistency across deliverables, and streamlining workflow efficiency for faster project turnarounds. Communicated design solutions to stakeholders and clients, driving alignment and ensuring projects timelines were met. Researched and applied emerging technologies, leveraging external tech, media, and production vendors.

Art Director at Wunderman Thompson

April 1, 2018 - October 1, 2021

Partnered with cross-functional teams (designers, writers, strategists, producers, CMS editors) to deliver digital marketing assets that reinforced brand identity and improved consistency across channels. Collaborated with UX designers and the Creative Director to redesign key customer pages, including vehicle navigation, search inventory, and dealer sites, enhancing usability and engagement. Developed interactive prototypes that streamlined internal reviews and strengthened client presentations. Optimized asset preparation workflows with offshore teams, reducing turnaround time and improving production efficiency.