Defanya Sompie

Managed end-to-end business processes for 7 Modern Trade accounts (Sociolla, Beaute Haul, Watsons, AEON, Kay Collection, Female Daily, Raena). Developed and implemented marketing strategies to increase product visibility and sales, including promotions, stock motion, in-store and online activations. Collaborated with the warehouse team to monitor product delivery and returns, including expired or unsellable items, ensuring accurate stock records between Neogen and account partners. Compiled sales reports from account partners and coordinated with Finance for invoice and tax invoice issuance, ensuring timely and accurate payments per agreements.

Approached 150 KOLs and secured partnerships with 30+ KOLs within the skincare industry in the first week, surpassing the previous monthly record. Implemented a sustainable database system for tracking KOL partnerships, ensuring streamlined communication and relationship management. Amplified KOL posting frequency from 5 content posts per month to 70 posts per month within the initial month, significantly increasing brand visibility and engagement. Conducted thorough analyses of KOL campaign performances, providing actionable insights that led to more targeted and effective future collaborations. Collaborated closely with marketing, product development, and sales teams to align KOL strategies with broader marketing objectives, resulting in cohesive and impactful campaigns.

Managed multiple functions within the company, demonstrating adaptability by transitioning seamlessly between product management and marketing roles. Spearheaded marketing initiatives for the cafe, resulting in successful promotional campaigns that significantly increased foot traffic and revenue. Conducted market research and analyzed customer feedback to develop and execute targeted marketing strategies.