Defanya Sompie

Key Account Executive – Modern Trade at Neogen Dermalogy Indonesia

Managed end-to-end business processes for 7 Modern Trade accounts (Sociolla, Beaute Haul, Watsons, AEON, Kay Collection, Female Daily, Raena). Developed and implemented marketing strategies to increase product visibility and sales, including promotions, stock motion, in-store and online activations. Collaborated with the warehouse team to monitor product delivery and returns, including expired or unsellable items, ensuring accurate stock records between Neogen and account partners. Compiled sales reports from account partners and coordinated with Finance for invoice and tax invoice issuance, ensuring timely and accurate payments per agreements.

Influencer (KOL - Key Opinion Leader) Specialist at Neogen Dermalogy Indonesia

Approached 150 KOLs and secured partnerships with 30+ KOLs within the skincare industry in the first week, surpassing the previous monthly record. Implemented a sustainable database system for tracking KOL partnerships, ensuring streamlined communication and relationship management. Amplified KOL posting frequency from 5 content posts per month to 70 posts per month within the initial month, significantly increasing brand visibility and engagement. Conducted thorough analyses of KOL campaign performances, providing actionable insights that led to more targeted and effective future collaborations. Collaborated closely with marketing, product development, and sales teams to align KOL strategies with broader marketing objectives, resulting in cohesive and impactful campaigns.

Marketing Strategist at Protergo Cyber Security

Managed multiple functions within the company, demonstrating adaptability by transitioning seamlessly between product management and marketing roles. Spearheaded marketing initiatives for the cafe, resulting in successful promotional campaigns that significantly increased foot traffic and revenue. Conducted market research and analyzed customer feedback to develop and execute targeted marketing strategies.

Executive Education Officer at Center for Environmental, Social, and Governance Studies (CESGS)

Organized and facilitated meetings, including scheduling, preparing agendas, and distributing materials to ensure maximum productivity. Conducted market research and analyzed industry trends to identify potential business opportunities while identifying competitor’s strengths and weaknesses and develop strategies to gain a competitive advantage. Collaborated with internal team and subject matter experts (SMEs) to develop sustainability and ESG learning content, including lesson plans, presentations, handouts, and assessments resulting in 13 learning curriculums and 4 events gaining 1000+ participants. Negotiated and managed partnership agreements, ensuring that all parties understood the terms and expectations. Worked collaboratively with internal teams to ensure that partnerships aligned with the organization's strategic objectives.

Event Officer at Center for Environmental, Social, and Governance Studies (CESGS)

Conducted research and needs assessments to identify potential community-media partners and determine opportunities to collaborate for ongoing events. Achieved on-time and under budget execution for 15+ corporate events in six months, while ensuring continuation and satisfaction from all levels. Researched and collected data to understand the market, making predictions and developing on-point suggestions for the next event. Developed effective layouts for events and coordination methods for all staff management, and external communication functions throughout the event lifecycle.

Project Associate Intern at Work from Home PT. Platform Usaha Sosial – PLUS

Provided support for ongoing projects with the development and implementation of key goals, objectives, and success criteria for the program, while aiding with proper documentation, maintaining program plans and program records. Collaborated with the core team and senior staff member(s) to identify and analyze risks and issues, including task details and management in the program plan to ensure program objectives and success criteria are actively met.