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Hi, I’m Nadja Jacobs—an marketing professional focused on paid acquisition and demand generation for B2B SaaS and tech. I own end-to-end campaign planning, execution, optimization, and reporting across Google, Meta and LinkedIn ads, with a strong channel mix and data-driven decision making. I thrive in hybrid environments—working in-house, at agencies, and as a freelancer—building high-performing creative strategies and teams. I enjoy turning data into tests, optimizing budgets, expanding into Benelux and Eastern Europe, and guiding B2B buyer journeys toward measurable growth.…Hi, I’m Nadja Jacobs—an marketing professional focused on paid acquisition and demand generation for B2B SaaS and tech. I own end-to-end campaign planning, execution, optimization, and reporting across Google, Meta and LinkedIn ads, with a strong channel mix and data-driven decision making. I thrive in hybrid environments—working in-house, at agencies, and as a freelancer—building high-performing creative strategies and teams. I enjoy turning data into tests, optimizing budgets, expanding into Benelux and Eastern Europe, and guiding B2B buyer journeys toward measurable growth.

Nadja Jacobs

Growth Marketer, Marketing Strategist, Content Creator, +2

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Hi, I’m Nadja Jacobs—an marketing professional focused on paid acquisition and demand generation for B2B SaaS and tech. I own end-to-end campaign planning, execution, optimization, and reporting across Google, Meta and LinkedIn ads, with a strong channel mix and data-driven decision making. I thrive in hybrid environments—working in-house, at agencies, and as a freelancer—building high-performing creative strategies and teams. I enjoy turning data into tests, optimizing budgets, expanding into Benelux and Eastern Europe, and guiding B2B buyer journeys toward measurable growth.…Hi, I’m Nadja Jacobs—an marketing professional focused on paid acquisition and demand generation for B2B SaaS and tech. I own end-to-end campaign planning, execution, optimization, and reporting across Google, Meta and LinkedIn ads, with a strong channel mix and data-driven decision making. I thrive in hybrid environments—working in-house, at agencies, and as a freelancer—building high-performing creative strategies and teams. I enjoy turning data into tests, optimizing budgets, expanding into Benelux and Eastern Europe, and guiding B2B buyer journeys toward measurable growth.

Available to hire

Hi, I’m Nadja Jacobs—an marketing professional focused on paid acquisition and demand generation for B2B SaaS and tech. I own end-to-end campaign planning, execution, optimization, and reporting across Google, Meta and LinkedIn ads, with a strong channel mix and data-driven decision making.

I thrive in hybrid environments—working in-house, at agencies, and as a freelancer—building high-performing creative strategies and teams. I enjoy turning data into tests, optimizing budgets, expanding into Benelux and Eastern Europe, and guiding B2B buyer journeys toward measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Intermediate

Work Experience

Marketing Manager at Data Spree GmbH

July 1, 2024 - Present

Full ownership of setups, optimization, reporting and creative production; expanded campaigns to Benelux and Eastern Europe; increased qualified leads by ~30% while maintaining cost efficiency; managed channels, tracking and optimization; advised on positioning, market expansion and B2B buyer journeys.

Social & Creative Strategy at Omnicom

December 22, 2022 - February 1, 2024

Developed social and creative strategies; led paid social activations; improved cross-channel campaigns; aligned with brand and business goals.

Freelance Growth & Paid Media Manager at Self-employed

December 1, 2022 - Present

Supported SaaS and tech clients with paid acquisition and lead generation; built funnels from zero and scaled to inbound demand; delivered 20-30% increase in qualified leads for multiple clients; responsible for channel setup, tracking, creatives and optimization; advised on positioning, market expansion and B2B buyer journeys.

Online Marketing (Internship) at CarOnSale

June 1, 2022 - November 1, 2022

Focused on SEO and SEA for an international automotive B2B marketplace; assisted with Google Ads campaigns; produced SEO content and supported on-page improvements.