I work with CMOs and senior marketing leaders in B2B SaaS to help organisations regain momentum when growth or go-to-market execution feels harder than it should. With senior experience across fast-moving SaaS, platform, and partner-led businesses, my approach is shaped by years of making high-stakes decisions in environments where clarity, timing, and judgement matter. What sets me apart is my ability to listen carefully, draw out insight teams already have but haven’t articulated, and turn that into clear positioning and messaging that teams and partners can actually use. Clients hire me for practical judgement, honed through experience, not marketing theatre, to reduce friction, align teams, and improve commercial outcomes.

Elizabeth Hancock

I work with CMOs and senior marketing leaders in B2B SaaS to help organisations regain momentum when growth or go-to-market execution feels harder than it should. With senior experience across fast-moving SaaS, platform, and partner-led businesses, my approach is shaped by years of making high-stakes decisions in environments where clarity, timing, and judgement matter. What sets me apart is my ability to listen carefully, draw out insight teams already have but haven’t articulated, and turn that into clear positioning and messaging that teams and partners can actually use. Clients hire me for practical judgement, honed through experience, not marketing theatre, to reduce friction, align teams, and improve commercial outcomes.

Available to hire

I work with CMOs and senior marketing leaders in B2B SaaS to help organisations regain momentum when growth or go-to-market execution feels harder than it should. With senior experience across fast-moving SaaS, platform, and partner-led businesses, my approach is shaped by years of making high-stakes decisions in environments where clarity, timing, and judgement matter.

What sets me apart is my ability to listen carefully, draw out insight teams already have but haven’t articulated, and turn that into clear positioning and messaging that teams and partners can actually use. Clients hire me for practical judgement, honed through experience, not marketing theatre, to reduce friction, align teams, and improve commercial outcomes.

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Language

Spanish; Castilian
Fluent
French
Advanced

Work Experience

Head of Marketing at Openprovider
January 1, 2023 - December 31, 2025
Defined and executed a partner-led marketing strategy to drive platform adoption and acquisition. Increased paid membership by 15% in FY24, doubling monthly subscriptions and increasing ARPU. Introduced structured, clarity, and shared standards across marketing outputs to support consistent growth and communication. Optimized ROI using performance data across indirect acquisition channels.
Head of Brand & Content at Sage (Apple)
January 1, 2016 - December 31, 2018
Led brand, messaging, and GTM content strategy across a SaaS platform and partner ecosystem. Generated ~30% of FY22 pipeline through partner-enabled assets; established customer-validated messaging architecture and segmentation; conducted market research and segmentation to support partner sales cycles.
Marketing Lead, B2B GTM for Samsung Mobile Solutions (Europe) at Samsung
January 1, 2014 - December 31, 2016
Led B2B GTM execution for Samsung Mobile Solutions across Europe; built a global virtual marketing and business development alignment with Apple teams; developed partner-facing content and field marketing campaigns; delivered European partner events driving enterprise pipeline and ROI; grew the developer ecosystem and apps.
Enterprise & Partner Marketing Lead at BlackBerry, Madrid (Hybrid)
January 1, 2006 - December 31, 2014
Developed vertical GTM propositions and sales toolkits across EMEA; hosted partner-supported events and paid campaigns across EMEA; cross-functional collaboration.
Global Product, Platform & Partner Marketing Roles at BlackBerry
April 3, 2006 - December 27, 2013
Defined and launched partner-led GTM strategies for enterprise mobile security across EMEA Redesigned partner programme to prioritise high-value partners and self-service scale Developed joint value propositions, co-marketing campaigns, and partner enablement tools Delivered European-wide partner events driving enterprise pipeline Grew developer ecosystem by 200% and apps by 280%; exceeded Developer Day targets by 150%
Enterprise & Partner Marketing at Microsoft & Sybari Software
September 11, 2000 - March 20, 2006
Developed vertical GTM propositions and sales toolkits for enterprise teams (MSFT) Ran partner-supported events and paid campaigns across EMEA (Sybari)

Education

BA (Hons) Spanish & French at University of Exeter
September 23, 1996 - June 30, 2000
BA Hons Spanish and French

Qualifications

Google Analytics 4 Certification
January 1, 2024 - January 15, 2026
HubSpot Marketing Certification
January 1, 2024 - October 27, 2024
SEO Crash Course
January 1, 2023 - January 15, 2026

Industry Experience

Software & Internet, Professional Services