Jennifer Boidy
Hi, I’m Jennifer Boidy, a strategic content marketing professional with over a decade of experience helping healthcare brands communicate clearly and ethically.
About
Hi, I’m Jennifer Boidy, a strategic content marketing professional with over a decade of experience helping healthcare brands communicate clearly and ethically. My nursing background informs my eye for accuracy and compliance, and I enjoy guiding cross-functional teams to turn clinical insight into compelling, results-driven content.
I lead content strategy for JB Content Creations, partnering with clients like Abbott, BD, Stryker, and others to craft campaigns, sales enablement materials, and thought leadership that resonates with target audiences while upholding editorial standards and brand voice.
- 36 years' experience
- Joined January 2026
Skills· 1
Industry experience
- Healthcare
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Work experience
Lead content strategy and execution for B2B healthcare organizations, developing campaign concepts, ad copy, landing pages, email campaigns, and content calendars; review content for accuracy, brand alignment, and audience targeting. Leverage clinical background to flag accuracy issues and misleading claims; create sales enablement content, case studies, whitepapers, thought leadership pieces aligned with business objectives.
Built foundational expertise in healthcare communication and audience-specific messaging through roles as a Registered Nurse, Clinical Educator, Specialty Pharmaceutical Sales Representative with Lederle Laboratories and PDI Inc., and Sales Development with Becton Dickinson.
Education
Certifications and awards
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