Available to hire
With more than 10 years of experience in digital marketing, marketing project management, and social media management, I’m a results-driven marketing professional who thrives on planning, developing, and executing strategies that support both short- and long-term goals. I bring a resourceful, solution-oriented approach to my work and enjoy tackling creative challenges while keeping projects organized, on track, and collaborative.
Skills
Experience Level
Expert
Work Experience
Marketing Manager at Travail Collective
July 1, 2023 - PresentDevelop and execute integrated marketing initiatives across digital, print, email, website, and in-restaurant channels. Build, manage, and publish website content, including updates, SEO descriptions, audits, event listings, and menu changes. Plan, create, and execute email marketing campaigns with timeline management, content development, creative execution, and performance analysis to drive engagement and conversions. Partner with culinary teams and ownership to deliver concept launches, event promotions, and new menu initiatives with consistent brand positioning and messaging. Analyze campaign performance and industry trends to optimize marketing strategies and drive measurable results. Oversee production and administrative functions, including print coordination and supporting membership program communications. Collaborate with social media, content creators, and photographers to produce high-quality visual assets that enhance storytelling and engagement across platforms. Maintain
Marketing Project Manager at Medica
September 1, 2023 - December 1, 2025Drove end-to-end execution of marketing projects from development through distribution, ensuring timeline adherence, efficient workflows, and coordination of stakeholder and regulatory approvals for high-visibility initiatives. Built and maintained project schedules and daily task workflows in Robohead to support efficient execution. Released projects for production and distribution, tracking deliverables to ensure timely market readiness. Delivered clear project status reporting, identifying risks and recommending solutions to keep initiatives on track. Analyzed campaign performance using KPIs and market insights, recommending optimizations to improve outcomes.
Marketing Consultant & Project Manager at 24Seven
April 1, 2022 - May 1, 2023Led multi-channel marketing campaigns across email, web, social, events, and digital advertising for B2B and B2C audiences, enhancing brand presence and engagement. Developed customer-focused content and communications for national accounts, leveraging insights and analytics to drive measurable results. Partnered with executives and cross-functional teams to design and execute strategic marketing initiatives aligned with business objectives. Directed internal and external partners, including designers, agencies, and vendors, ensuring high-quality, on-time campaign delivery. Optimized website, SEO/SEM, and social channels to maximize visibility, engagement, and ROI. Monitored performance metrics and KPIs to inform strategy and ensure alignment with organizational goals.
Digital Marketing Account Manager at Cazarin Interactive
June 1, 2019 - April 1, 2022Led end-to-end management of a diverse portfolio of 20+ B2B and B2C digital marketing campaigns and web development projects, overseeing execution from concept through final launch. Developed strategic plans, defined campaign KPIs, and identified milestones using performance reports, client requirements, and project scope. Provided oversight for design, development, and timely delivery of all project and campaign deliverables. Collaborated with technology, design, and development partners to achieve objectives. Managed prioritization and execution of tasks across email campaigns, paid campaigns, social content, content creation, brand development, and web development. Communicated deliverables, milestone dates, and status to business and technical partners to ensure timely, high-quality delivery.
Digital Marketing Consultant at Freelance
September 1, 2013 - PresentProvided consultation and hands-on execution for a diverse range of 20+ B2B and B2C digital marketing campaigns, including website projects. Managed prioritization and execution of tasks involved in delivering email campaigns, paid campaigns, SEM, social media posts, content creation, and brand development. Collaborated with key stakeholders, design teams, and development partners to identify growth opportunities and profitability visions. Crafted strategic marketing plans with high-quality content and timely engagement with target audiences. Enhanced website traffic, customer loyalty, and engagement while developing cost management strategies to retain customers.
Director of Marketing & PR at Jester Concepts
June 1, 2014 - December 1, 2017Directed comprehensive execution of all advertising campaigns, press releases, brand development, collateral materials, website creation, social media presence across multiple platforms, SEM, and events coordination for 6 restaurants. Built a marketing team and provided leadership, coaching, and talent development. Established company goals, policies, and procedures. Leveraged community, media, and influencer relationships to foster positive brand perception and drive engagement.
Co-Owner & Chief Operating Officer at Victory 44
September 1, 2009 - September 1, 2013Owned and operated a restaurant, overseeing all aspects from business planning to day-to-day management. Implemented business strategies, managed finances, supervised staff, ensured high-quality customer service, maintained inventory, and oversaw building and property maintenance. Negotiated contracts with vendors and suppliers to secure favorable terms. Recruited, hired, trained, scheduled, and managed staff. Directed marketing plans, branding, website development, menu design, and social media campaigns. Built strong community relationships to enhance visibility and customer base.
Education
Bachelor of Science Degree in Kinesiology at University of Minnesota
January 11, 2030 - January 15, 2026Qualifications
Industry Experience
Healthcare, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Life Sciences, Software & Internet, Education
Skills
Experience Level
Expert
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