Muhannedbaqi

Leading automation and AI initiatives to scale operations for an e-commerce startup. Built end-to-end AI-driven workflows, integrated core systems, and set up real-time alerting for critical anomalies (e.g., payment failures, high-value leads). Automated end-to-end operational processes, identified bottlenecks in the customer journey, and replaced manual touchpoints with AI-driven decision nodes. Implemented no-code/low-code MVPs for internal tooling, enabling rapid testing of operational strategies and faster go-to-market iterations. Bridged the gap between marketing and engineering by translating complex API documentation into actionable logic for marketing automation campaigns. Led data-driven initiatives with dashboards to visualize KPIs in real time and optimize resource allocation.

Built the company’s digital infrastructure from the ground up, leveraging creative technical solutions to compete with larger players. Established the company’s digital ecosystem, integrating CRM, Email Marketing, and Analytics tools using Make.com (formerly Integromat) to ensure seamless data flow. Implemented AI-driven solutions to classify incoming customer inquiries and route them automatically, effectively acting as a 24/7 support agent. Led a data-driven culture initiative with real-time dashboards that visualized KPIs, empowering the team to make decisions based on live data. Managed cross-functional resources and optimized limited budgets by automating repetitive administrative tasks, allowing the core team to focus on growth and strategy.