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I'm an experienced freelance fashion designer specializing in woven apparel for menswear and kidswear, with a strong track record designing private-label collections for major retailers. I develop tailored trousers, woven shirts, and structured kids’ playwear from concept through production, blending commercial insight with a passion for craft. I excel at Tech Pack creation, woven construction, fit intent, and vendor collaboration, and I'm increasingly focused on sustainable fabrics and fabric platforms. I thrive in remote, cross-time-zone collaboration and fast seasonal timelines, delivering quality product on time for digital-first brands and traditional retailers alike.…I'm an experienced freelance fashion designer specializing in woven apparel for menswear and kidswear, with a strong track record designing private-label collections for major retailers. I develop tailored trousers, woven shirts, and structured kids’ playwear from concept through production, blending commercial insight with a passion for craft. I excel at Tech Pack creation, woven construction, fit intent, and vendor collaboration, and I'm increasingly focused on sustainable fabrics and fabric platforms. I thrive in remote, cross-time-zone collaboration and fast seasonal timelines, delivering quality product on time for digital-first brands and traditional retailers alike.

Sandy Graef

Designer, Textile Designer, Brand Designer, +2

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I'm an experienced freelance fashion designer specializing in woven apparel for menswear and kidswear, with a strong track record designing private-label collections for major retailers. I develop tailored trousers, woven shirts, and structured kids’ playwear from concept through production, blending commercial insight with a passion for craft. I excel at Tech Pack creation, woven construction, fit intent, and vendor collaboration, and I'm increasingly focused on sustainable fabrics and fabric platforms. I thrive in remote, cross-time-zone collaboration and fast seasonal timelines, delivering quality product on time for digital-first brands and traditional retailers alike.…I'm an experienced freelance fashion designer specializing in woven apparel for menswear and kidswear, with a strong track record designing private-label collections for major retailers. I develop tailored trousers, woven shirts, and structured kids’ playwear from concept through production, blending commercial insight with a passion for craft. I excel at Tech Pack creation, woven construction, fit intent, and vendor collaboration, and I'm increasingly focused on sustainable fabrics and fabric platforms. I thrive in remote, cross-time-zone collaboration and fast seasonal timelines, delivering quality product on time for digital-first brands and traditional retailers alike.

Available to hire

I’m an experienced freelance fashion designer specializing in woven apparel for menswear and kidswear, with a strong track record designing private-label collections for major retailers. I develop tailored trousers, woven shirts, and structured kids’ playwear from concept through production, blending commercial insight with a passion for craft.

I excel at Tech Pack creation, woven construction, fit intent, and vendor collaboration, and I’m increasingly focused on sustainable fabrics and fabric platforms. I thrive in remote, cross-time-zone collaboration and fast seasonal timelines, delivering quality product on time for digital-first brands and traditional retailers alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Owner & Lead Designer at SDSG Holdings Group

January 1, 2020 - Present

Design and develop commercially viable apparel concepts for digital-first brands, managing the full creative and production workflow. Create detailed Tech Packs (woven construction, measurements, trims, finishing details) to support production readiness. Research global fashion trends and translate them into customer-relevant, sellable products. Collaborate remotely with vendors and manufacturers to refine designs through sampling, timelines, and approvals.

Brand, Design & Art Lead – Girls 0–16 & Boys 0–20 at Belk

January 1, 2017 - January 1, 2020

Led design and development of woven tops, bottoms, denim, and structured seasonal product across multiple kids’ brands. Defined fit intent, construction, and finishing details prior to sampling and bulk production. Conducted deep trend, market, and competitive research to inform seasonal assortments. Built fabric platforms to reduce cost and complexity while improving quality and consistency. Partnered with sourcing and vendors to ensure product was commercial, scalable, and production-ready.

Head Designer - Young Men's & Boy's Apparel and Activewear at Kohl's

January 1, 2016 - January 1, 2017

Designed woven and activewear for men’s and boys’ private brands with large-scale retail distribution. Focused on woven shirts, trousers, non-denim bottoms, and performance-driven constructions. Traveled internationally for fabric development, innovation research, and vendor collaboration. Updated design processes to increase speed, clarity, and product novelty.

Head Designer– Kids 0–7 & Girls 7–16 at Kohl's

January 1, 2010 - January 1, 2016

Led end-to-end design and development for kids apparel across multiple brands, including woven tops & bottoms, activewear, basics, dresses, denim, and accessories. Co-chaired Fabric First committee to create new processes for fabric development across all PD divisions, improving product newness, cost, speed, and quality. Oversaw vendor collaboration, material performance, durability, and compliance for children’s products.

Senior Designer – 0-20 Kids at JC Penney

January 1, 2007 - January 1, 2010

Designed woven and knit collections for kids’ private brands; created Tech Packs, specs, line sheets, and seasonal look books. Led fit sessions, approved lab dips, and partnered with production to maintain design integrity. Worked with overseas factories on woven construction, costing, and quality; conducted market research and trend analysis domestically and internationally.

Senior Designer – Men's, Women's, and Kid's at Russell Corporation

January 1, 2005 - January 1, 2007

Designed woven bottoms and shirts for mass-market menswear and kidswear programs; developed product for UK-focused global retailers (Target, Walmart, Sam’s Club). Supported sustainable initiatives including organic cotton programs and fabric innovation.

Designer 0-20 Kid's at Carter's

January 1, 2017 - January 1, 2020

Designed newborn through kids apparel and accessories for Carter’s, Tykes /JOY (Target), and Child of Mine (Walmart). Helped launch major private-label kids brands for Target and Walmart. Managed design teams, artists, and vendor relationships; oversaw tech packs, fit approvals, fabric development, and compliance.