Hi, I'm Tawan Traifuen. I'm a strategic, data-driven Marketing & Communications professional with 4+ years of experience overseeing social media strategy, brand storytelling, content development, and campaigns for luxury hospitality and lifestyle brands. I'm passionate about crafting authentic brand narratives that resonate with audiences and drive measurable results. I'm adept at leading creative and platform management end-to-end, translating performance insights into scalable, high-impact initiatives across paid and organic channels. I enjoy collaborating with cross-functional teams, managing agencies and partners, and turning data into action to grow engagement and commercial outcomes.

Tawan Traifuen

Hi, I'm Tawan Traifuen. I'm a strategic, data-driven Marketing & Communications professional with 4+ years of experience overseeing social media strategy, brand storytelling, content development, and campaigns for luxury hospitality and lifestyle brands. I'm passionate about crafting authentic brand narratives that resonate with audiences and drive measurable results. I'm adept at leading creative and platform management end-to-end, translating performance insights into scalable, high-impact initiatives across paid and organic channels. I enjoy collaborating with cross-functional teams, managing agencies and partners, and turning data into action to grow engagement and commercial outcomes.

Available to hire

Hi, I’m Tawan Traifuen. I’m a strategic, data-driven Marketing & Communications professional with 4+ years of experience overseeing social media strategy, brand storytelling, content development, and campaigns for luxury hospitality and lifestyle brands. I’m passionate about crafting authentic brand narratives that resonate with audiences and drive measurable results.

I’m adept at leading creative and platform management end-to-end, translating performance insights into scalable, high-impact initiatives across paid and organic channels. I enjoy collaborating with cross-functional teams, managing agencies and partners, and turning data into action to grow engagement and commercial outcomes.

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Language

English
Fluent

Work Experience

Customer Experience Specialist at Agoda
January 1, 2021 - January 1, 2023
Supported luxury hospitality operations and brand-led guest experiences in an international environment. Developed adaptability, service excellence, and cross-cultural communication skills.
Assistant Manager – Brand Experience (Brand & Content) at Anantara Siam Bangkok Hotel
January 1, 2023 - Present
Owned end-to-end social media strategy for 7 luxury F&B brands, aligning content, tone of voice, and platform growth with brand and commercial objectives. Defined visual identity and tone, led campaigns, launches and live events; briefed agencies and internal teams; established KPI and performance frameworks. Drove social media campaigns on TikTok and Lemon8 to increase brand visibility and engagement.
Marketing Communications Executive at The Carpet Maker
January 1, 2016 - December 31, 2020
Created and managed social media content across platforms to support brand awareness and digital engagement; assisted with website development and digital asset creation to strengthen brand identity; coordinated marketing campaigns and provided creative input for branding and product promotion; collaborated with agencies and KOLs to produce campaign content and track performance outcomes.
Guest Service - Internship at Grand Hotel, Mackinac Island
January 1, 2020 - December 31, 2020
Gained guest service experience in a high-volume environment; developed adaptability and cross-cultural communication skills.
F&B Assistant Social Media Manager at Anantara Siam Bangkok Hotel
January 1, 2023 - Present
Oversee social media content for F&B outlets, align content with brand and commercial objectives, and provide live event coverage.
Marketing Communications Executive at The Carpet Maker
January 1, 2022 - December 31, 2023
Developed and executed marketing communications, branding, and content strategies to support brand positioning and campaigns.
Guest Service - Internship at Grand Hotel, USA
January 1, 2020 - December 31, 2020
Supported guest services and hospitality operations during internship.

Education

Bachelor of Arts at Thammasat University
January 11, 2030 - January 15, 2026
Bachelor of Arts at Thammasat University
January 11, 2030 - January 15, 2026
Bachelor of Arts at Thammasat University
January 11, 2030 - January 15, 2026
Bachelor of Arts at Thammasat University
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services