I am a performance marketer specializing in growth-driven campaigns across Google Ads, Meta, and LinkedIn. I focus on campaign strategy, creative development, audience targeting, and conversion optimization for SaaS, B2B, B2C, and D2C brands, delivering 5x+ ROAS and significant CPL reductions. I love building efficient processes, mentoring other marketers, and crafting intuitive client reports that clearly communicate growth and progress. I collaborate cross-functionally with creative, content, and product teams to align ad messaging with audience intent, drive multi-channel growth, and nurture long-term client partnerships. My approach emphasizes data-driven decision making, scalable systems, and a strong client experience that leads to satisfaction and retention.

Ashray Bajaj

I am a performance marketer specializing in growth-driven campaigns across Google Ads, Meta, and LinkedIn. I focus on campaign strategy, creative development, audience targeting, and conversion optimization for SaaS, B2B, B2C, and D2C brands, delivering 5x+ ROAS and significant CPL reductions. I love building efficient processes, mentoring other marketers, and crafting intuitive client reports that clearly communicate growth and progress. I collaborate cross-functionally with creative, content, and product teams to align ad messaging with audience intent, drive multi-channel growth, and nurture long-term client partnerships. My approach emphasizes data-driven decision making, scalable systems, and a strong client experience that leads to satisfaction and retention.

Available to hire

I am a performance marketer specializing in growth-driven campaigns across Google Ads, Meta, and LinkedIn. I focus on campaign strategy, creative development, audience targeting, and conversion optimization for SaaS, B2B, B2C, and D2C brands, delivering 5x+ ROAS and significant CPL reductions. I love building efficient processes, mentoring other marketers, and crafting intuitive client reports that clearly communicate growth and progress.

I collaborate cross-functionally with creative, content, and product teams to align ad messaging with audience intent, drive multi-channel growth, and nurture long-term client partnerships. My approach emphasizes data-driven decision making, scalable systems, and a strong client experience that leads to satisfaction and retention.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior Performance Marketer at Upthrust Inc.
September 1, 2023 - November 1, 2024
Drove performance marketing campaigns for multiple client portfolios across Google, Meta, and LinkedIn Ads. Managed a team of 5, allocated budgets, and mentored new hires. Led creative strategy and cross-functional collaboration with design and product teams. Built revenue operations including conversion tracking, CRM setup, and attribution modeling to ensure accurate ROI measurement. Achieved multi-channel ROI growth and contributed to demand-generation efforts with pipeline impact.
Performance Marketing Executive at GrowthSpree
December 1, 2017 - July 1, 2019
Gained hands-on experience executing paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads. Conducted keyword research, competitor analysis, and audience segmentation to optimize targeting. Built diversified marketing reports tailored for stakeholders, enhancing decision-making efficiency. Supported campaign execution across multiple verticals, strengthening understanding of funnels, bidding strategies, and ad formats.
Junior Graphic Designer at Elgant Pinto Graphic
December 1, 2017 - July 1, 2019
Designed brochures, banners, and packaging materials for various clients. Gained hands-on experience in print file preparation and production management, ensuring efficient execution. Managed the production cycle of a monthly magazine from layout design to final print and client delivery; ensured quality control and accuracy.
Performance Marketing Specialist at Tripledart
November 1, 2024 - May 1, 2025
Led end-to-end client lifecycle: onboarding, strategy presentations, and campaign execution across Google, Meta, and LinkedIn Ads. Collaborated with stakeholders to define objectives aligned with KPIs. Managed multiple client accounts, delivering timely KPI results and sustaining client satisfaction. Pioneered AI-driven workflows to automate reporting, optimizations, and creative testing, saving 10+ hours weekly. Built revenue operations systems including conversion tracking, CRM setup, and attribution modeling to ensure accurate ROI measurement. Strengthened client relationships through impactful creative work and clear communication, contributing to long-term partnerships.
Senior Performance Marketer at Upthrust Inc
September 1, 2023 - November 30, 2024
Drove performance marketing campaigns for multiple client portfolios across industries. Strategized ad creatives for Meta, Display, Purplle, and Amazon; oversaw a team of 5 performance marketers, mentoring new hires and distributing workload. Recruited and upskilled team members in campaign execution, analytics, and client communication. Managed project timelines and aligned deliverables with internal resources to ensure smooth execution. Established a scalable design process for overseas operations to maintain quality across markets.
GrowthSpree Performance Marketing Executive at GrowthSpree
December 1, 2017 - July 31, 2019
Gained hands-on experience executing paid campaigns on Google Ads, Meta Ads, and LinkedIn Ads. Conducted keyword research, competitor analysis, and audience segmentation to optimize targeting. Built diversified marketing reports for stakeholders, improving decision-making efficiency. Applied foundational marketing frameworks (TOFU, MOFU, BOFU, AIDA, STP) and supported campaigns across multiple verticals, strengthening understanding of funnels, bidding strategies, and ad formats.

Education

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Qualifications

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Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Education