Palina Charnukha

Content Marketing Specialist at UpperKey

Created and scheduled content across social media platforms (Instagram, X, LinkedIn, YouTube, Forbes Business Council, Crunchbase). Worked with the SEO team on keyword research and optimization using SEO and AI best practices, resulting in a 30% increase in organic impressions and engagement across LinkedIn and X. Contributed to improving the company’s website traffic by optimizing blog content with keywords, meta titles, meta descriptions, and internal page linking. Assisted the Marketing Manager with PR outreach to build media relationships (backlinks) and support brand visibility. Analyzed Google Search Console and Wix Analytics data to track metrics, including click-through rates, engagement, and conversions, and used insights to improve content strategy and campaign performance.