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Hi there! I’m a Product Marketing & Growth leader with 10+ years of experience building and scaling B2B and B2C SaaS across fintech, payments, platforms, CPaaS, travel, and edtech. Based in Adelaide, Australia, I work with Australian businesses, founders, customers, and cross-functional teams while holding full rights to work. I translate complex technology into clear value stories that drive adoption, revenue, and retention. My sweet spot lies at the intersection of product, growth, GTM, and Customer Lifecycle. I also mentor and educate professionals, collaborating with global universities and platforms to share best practices and help teams transition into product and product marketing roles.\n\nAt the intersection of product, growth, GTM, and customer lifecycle, I turn tech into tangible value. I’ve contributed to 100%+ revenue growth across six consecutive quarters, and I design end-to-end lifecycle journeys that move users from onboarding to activation and retention, fueling sustainable growth. I’m passionate about cross-functional collaboration, data-driven decision making, and building scalable marketing engines that empower sales, product, RevOps, and customer success teams.…Hi there! I’m a Product Marketing & Growth leader with 10+ years of experience building and scaling B2B and B2C SaaS across fintech, payments, platforms, CPaaS, travel, and edtech. Based in Adelaide, Australia, I work with Australian businesses, founders, customers, and cross-functional teams while holding full rights to work. I translate complex technology into clear value stories that drive adoption, revenue, and retention. My sweet spot lies at the intersection of product, growth, GTM, and Customer Lifecycle. I also mentor and educate professionals, collaborating with global universities and platforms to share best practices and help teams transition into product and product marketing roles.\n\nAt the intersection of product, growth, GTM, and customer lifecycle, I turn tech into tangible value. I’ve contributed to 100%+ revenue growth across six consecutive quarters, and I design end-to-end lifecycle journeys that move users from onboarding to activation and retention, fueling sustainable growth. I’m passionate about cross-functional collaboration, data-driven decision making, and building scalable marketing engines that empower sales, product, RevOps, and customer success teams.

Anurag Goel

Product Marketer, Growth Marketer, Marketing Strategist, +2

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Hi there! I’m a Product Marketing & Growth leader with 10+ years of experience building and scaling B2B and B2C SaaS across fintech, payments, platforms, CPaaS, travel, and edtech. Based in Adelaide, Australia, I work with Australian businesses, founders, customers, and cross-functional teams while holding full rights to work. I translate complex technology into clear value stories that drive adoption, revenue, and retention. My sweet spot lies at the intersection of product, growth, GTM, and Customer Lifecycle. I also mentor and educate professionals, collaborating with global universities and platforms to share best practices and help teams transition into product and product marketing roles.\n\nAt the intersection of product, growth, GTM, and customer lifecycle, I turn tech into tangible value. I’ve contributed to 100%+ revenue growth across six consecutive quarters, and I design end-to-end lifecycle journeys that move users from onboarding to activation and retention, fueling sustainable growth. I’m passionate about cross-functional collaboration, data-driven decision making, and building scalable marketing engines that empower sales, product, RevOps, and customer success teams.…Hi there! I’m a Product Marketing & Growth leader with 10+ years of experience building and scaling B2B and B2C SaaS across fintech, payments, platforms, CPaaS, travel, and edtech. Based in Adelaide, Australia, I work with Australian businesses, founders, customers, and cross-functional teams while holding full rights to work. I translate complex technology into clear value stories that drive adoption, revenue, and retention. My sweet spot lies at the intersection of product, growth, GTM, and Customer Lifecycle. I also mentor and educate professionals, collaborating with global universities and platforms to share best practices and help teams transition into product and product marketing roles.\n\nAt the intersection of product, growth, GTM, and customer lifecycle, I turn tech into tangible value. I’ve contributed to 100%+ revenue growth across six consecutive quarters, and I design end-to-end lifecycle journeys that move users from onboarding to activation and retention, fueling sustainable growth. I’m passionate about cross-functional collaboration, data-driven decision making, and building scalable marketing engines that empower sales, product, RevOps, and customer success teams.

Available to hire

Hi there! I’m a Product Marketing & Growth leader with 10+ years of experience building and scaling B2B and B2C SaaS across fintech, payments, platforms, CPaaS, travel, and edtech. Based in Adelaide, Australia, I work with Australian businesses, founders, customers, and cross-functional teams while holding full rights to work. I translate complex technology into clear value stories that drive adoption, revenue, and retention. My sweet spot lies at the intersection of product, growth, GTM, and Customer Lifecycle. I also mentor and educate professionals, collaborating with global universities and platforms to share best practices and help teams transition into product and product marketing roles.\n\nAt the intersection of product, growth, GTM, and customer lifecycle, I turn tech into tangible value. I’ve contributed to 100%+ revenue growth across six consecutive quarters, and I design end-to-end lifecycle journeys that move users from onboarding to activation and retention, fueling sustainable growth. I’m passionate about cross-functional collaboration, data-driven decision making, and building scalable marketing engines that empower sales, product, RevOps, and customer success teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Marketing Manager at Cequens

September 1, 2022 - March 1, 2024

Led end-to-end product marketing ownership: positioning, messaging, GTM, packaging, pricing and monetisation; onboarding, activation, and cross-functional alignment with Sales, Product, and Growth to drive signups and engagement. Built GTM framework for 4+ product launches; collaborated with cross-functional teams to deliver assets, scripts, FAQs, and customer-facing content. Achieved 20% signup and activation growth; implemented end-to-end lifecycle strategies to scale revenue and adoption.

Product Marketing Manager at MakeMyTrip

April 1, 2017 - June 1, 2020

Led product marketing for MakeMyTrip's 'myBiz' B2B segment; shaped product strategy, roadmaps, onboarding, retention, and go-to-market for corporate travel product; launching features and creating go-to-market playbooks, pricing, packaging, and monetisation across APAC and EMEA. Drove onboarding and activation initiatives to increase user adoption and revenue.

Head of Product Marketing at Unacademy

March 1, 2021 - September 1, 2022

Led Product Marketing across India and international markets; responsible for positioning, messaging, and GTM strategy; collaborated with Product, Growth, and CS teams to drive growth, onboarding and retention; developed end-to-end product lifecycle management and market expansion plans.

Mentor & Product Consultant at Self-employed / Global Mentoring Network

July 1, 2020 - Present

Mentored and consulted for startups and scale-ups across geographies; built go-to-market strategies, onboarding, retention, and cross-sell initiatives; supported founders and cross-functional teams on product marketing excellence; collaborated with universities and live learning platforms for education and coaching.