Anurag Goel
Hi there! I’m a Product Marketing & Growth leader with 10+ years of experience building and scaling B2B and B2C SaaS across fintech, payments, platforms, CPaaS, travel, and edtech.
About
Hi there! I’m a Product Marketing & Growth leader with 10+ years of experience building and scaling B2B and B2C SaaS across fintech, payments, platforms, CPaaS, travel, and edtech. Based in Adelaide, Australia, I work with Australian businesses, founders, customers, and cross-functional teams while holding full rights to work. I translate complex technology into clear value stories that drive adoption, revenue, and retention. My sweet spot lies at the intersection of product, growth, GTM, and Customer Lifecycle. I also mentor and educate professionals, collaborating with global universities and platforms to share best practices and help teams transition into product and product marketing roles.\n\nAt the intersection of product, growth, GTM, and customer lifecycle, I turn tech into tangible value. I’ve contributed to 100%+ revenue growth across six consecutive quarters, and I design end-to-end lifecycle journeys that move users from onboarding to activation and retention, fueling sustainable growth. I’m passionate about cross-functional collaboration, data-driven decision making, and building scalable marketing engines that empower sales, product, RevOps, and customer success teams.
- 9 years' experience
- Joined January 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Financial Services
- Travel & Hospitality
- Education
- Professional Services
Work experience· 4 roles
Led end-to-end product marketing ownership: positioning, messaging, GTM, packaging, pricing and monetisation; onboarding, activation, and cross-functional alignment with Sales, Product, and Growth to drive signups and engagement. Built GTM framework for 4+ product launches; collaborated with cross-functional teams to deliver assets, scripts, FAQs, and customer-facing content. Achieved 20% signup and activation growth; implemented end-to-end lifecycle strategies to scale revenue and adoption.
Led Product Marketing across India and international markets; responsible for positioning, messaging, and GTM strategy; collaborated with Product, Growth, and CS teams to drive growth, onboarding and retention; developed end-to-end product lifecycle management and market expansion plans.
Mentored and consulted for startups and scale-ups across geographies; built go-to-market strategies, onboarding, retention, and cross-sell initiatives; supported founders and cross-functional teams on product marketing excellence; collaborated with universities and live learning platforms for education and coaching.
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