Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Prajna Canricha Pradani. I'm a Master of Business graduate specializing in Sustainable Business and Contemporary Management from Monash University. I bring hands-on experience across FMCG, retail, luxury, and sustainability-driven brands, leading end-to-end marketing strategy, campaign execution, and performance analysis. I blend creative campaign ideation with data-driven decisions to deliver measurable improvements in brand visibility, customer engagement, and sales. I'm passionate about applying sustainable marketing practices, cross-functional collaboration, and building brands that matter. I thrive in fast-paced settings with diverse teams, and I hold full working rights in Australia. My studies cover sustainable business, climate strategy, CSR, and sustainable supply chains, and I'm excited to drive impact through responsible marketing and innovation.…Hi, I'm Prajna Canricha Pradani. I'm a Master of Business graduate specializing in Sustainable Business and Contemporary Management from Monash University. I bring hands-on experience across FMCG, retail, luxury, and sustainability-driven brands, leading end-to-end marketing strategy, campaign execution, and performance analysis. I blend creative campaign ideation with data-driven decisions to deliver measurable improvements in brand visibility, customer engagement, and sales. I'm passionate about applying sustainable marketing practices, cross-functional collaboration, and building brands that matter. I thrive in fast-paced settings with diverse teams, and I hold full working rights in Australia. My studies cover sustainable business, climate strategy, CSR, and sustainable supply chains, and I'm excited to drive impact through responsible marketing and innovation.

Prajna Canricha Pradani

Content Creator, Social Media Manager, Digital Marketer, +2





Hi, I'm Prajna Canricha Pradani. I'm a Master of Business graduate specializing in Sustainable Business and Contemporary Management from Monash University. I bring hands-on experience across FMCG, retail, luxury, and sustainability-driven brands, leading end-to-end marketing strategy, campaign execution, and performance analysis. I blend creative campaign ideation with data-driven decisions to deliver measurable improvements in brand visibility, customer engagement, and sales. I'm passionate about applying sustainable marketing practices, cross-functional collaboration, and building brands that matter. I thrive in fast-paced settings with diverse teams, and I hold full working rights in Australia. My studies cover sustainable business, climate strategy, CSR, and sustainable supply chains, and I'm excited to drive impact through responsible marketing and innovation.…Hi, I'm Prajna Canricha Pradani. I'm a Master of Business graduate specializing in Sustainable Business and Contemporary Management from Monash University. I bring hands-on experience across FMCG, retail, luxury, and sustainability-driven brands, leading end-to-end marketing strategy, campaign execution, and performance analysis. I blend creative campaign ideation with data-driven decisions to deliver measurable improvements in brand visibility, customer engagement, and sales. I'm passionate about applying sustainable marketing practices, cross-functional collaboration, and building brands that matter. I thrive in fast-paced settings with diverse teams, and I hold full working rights in Australia. My studies cover sustainable business, climate strategy, CSR, and sustainable supply chains, and I'm excited to drive impact through responsible marketing and innovation.

Available to hire

Hi, I’m Prajna Canricha Pradani. I’m a Master of Business graduate specializing in Sustainable Business and Contemporary Management from Monash University. I bring hands-on experience across FMCG, retail, luxury, and sustainability-driven brands, leading end-to-end marketing strategy, campaign execution, and performance analysis. I blend creative campaign ideation with data-driven decisions to deliver measurable improvements in brand visibility, customer engagement, and sales.

I’m passionate about applying sustainable marketing practices, cross-functional collaboration, and building brands that matter. I thrive in fast-paced settings with diverse teams, and I hold full working rights in Australia. My studies cover sustainable business, climate strategy, CSR, and sustainable supply chains, and I’m excited to drive impact through responsible marketing and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Social Media Marketing and Event Sales at Susuro and Octtava Wines

June 1, 2025 - September 1, 2025

Provided direct reporting to CEO to support across social media marketing, content creation, and event execution. Planned and executed daily TikTok and Instagram Reels campaigns, achieving 6,000+ average views per post. Developed campaign mood boards, briefs, and end-to-end photoshoot timelines. Delivered wine event promotions generating $4,000+ in average daily sales and acquiring 30+ new customers per event. Researched 30+ Melbourne-based influencers and media partners for campaign collaborations. Produced social media performance reports, delivering data-driven insights and recommendations for future campaigns.

Customer Development at Unilever Indonesia

September 1, 2023 - December 1, 2023

Supported Distributor Manager in managing national sales and distribution across 354 distributors for General Trade Channel. Created email communications to Unilever distributors and Area Sales Managers sharing brand activation updates, promotional schedules, and daily sales growth insights. Delivered a Distributor Sales Representative integrity campaign with 95% participation across 20,000+ salespeople. Analyzed field market research and sales operations data to inform the 2024 National Go-To-Market Strategy. Compiled and analysed national sales performance for dashboard reporting and monthly C-level updates.

Sales & Marketing at Alila Seminyak (Group of Hyatt)

December 1, 2022 - February 1, 2023

Supported the Sales & Marketing Director in managing sales and marketing operations during peak Christmas and festive periods. Hosted 3 high-profile influencers, achieving 1,000,000+ audience reach for luxury brand visibility. Created 2 visual concepts and 1 sustainability video storyline for marketing campaigns. Handled site inspections, event planning, and arrangements for 1 wedding and 3 company gatherings. Delivered Q3–Q4 marketing performance reports by analyzing social media engagement data and analytics.

Co-Founder at Bhasabhumi Fashion

September 1, 2022 - May 1, 2025

Led marketing team to create a sustainable marketing strategy for fashion products empowering people with disabilities. Managed strategic partnerships with Sarinah Indonesia (batik collections across multiple stores) generating Rp 30,000,000+ in monthly sales. Directed a brand partnership with ITS Jazz for batik styling campaigns on Metro TV. Produced a brand storytelling campaign video highlighting people behind Bhasabhumi. Collaborated with 50+ Indonesian influencers to achieve 10,000+ Instagram audiences.