Hello, I'm Anni Bu. Results-oriented marketing operations and campaign manager with 5+ years of experience in owning end-to-end campaign launches, coordinating cross - functional teams, and ensuring on-time delivery of marketing deliverables across global markets. Skilled in managing master calendars, QA processes, performance reporting, and stakeholder communications to drive measurable outcomes like community growth (+114.4%) and engagement (+400%). Proficient in project management tools (Notion, ClickUp, Asana equivalents through freelance ops), marketing automation (email journeys, landing pages), and analytics (GA4, Tableau, Adjust) for optimisation and attribution. Experienced in Trust Management, webinar/event coordination, and copywriting support, with a focus on high- urgency decision-making and process documentation. Fluent in English, Mandarin, and French, with a strong background in visual storytelling, video production, and multi- channel strategies for international audiences.

Annie Bu

Hello, I'm Anni Bu. Results-oriented marketing operations and campaign manager with 5+ years of experience in owning end-to-end campaign launches, coordinating cross - functional teams, and ensuring on-time delivery of marketing deliverables across global markets. Skilled in managing master calendars, QA processes, performance reporting, and stakeholder communications to drive measurable outcomes like community growth (+114.4%) and engagement (+400%). Proficient in project management tools (Notion, ClickUp, Asana equivalents through freelance ops), marketing automation (email journeys, landing pages), and analytics (GA4, Tableau, Adjust) for optimisation and attribution. Experienced in Trust Management, webinar/event coordination, and copywriting support, with a focus on high- urgency decision-making and process documentation. Fluent in English, Mandarin, and French, with a strong background in visual storytelling, video production, and multi- channel strategies for international audiences.

Available to hire

Hello, I’m Anni Bu. Results-oriented marketing operations and campaign manager with 5+ years of experience in owning end-to-end campaign launches, coordinating cross - functional teams, and ensuring on-time delivery of marketing deliverables across global markets.
Skilled in managing master calendars, QA processes, performance reporting, and stakeholder communications to drive measurable outcomes like community
growth (+114.4%) and engagement
(+400%). Proficient in project management tools
(Notion, ClickUp, Asana equivalents through freelance ops), marketing automation (email journeys, landing
pages), and analytics (GA4, Tableau, Adjust) for optimisation and attribution. Experienced in Trust Management, webinar/event coordination, and
copywriting support, with a focus on high- urgency decision-making and process documentation.
Fluent in English, Mandarin, and French, with a strong background in visual storytelling, video production, and multi- channel strategies for international audiences.

See more

Language

English
Fluent
French
Fluent

Work Experience

Brand Content Coordinator at Agora Education
January 1, 2023 - Present
Coordinated bilingual (English/Mandarin) deliverables including landing pages and emails; managed offline activations and multi-channel promotion for family-oriented education campaigns; handled live logistics and post-event reporting on attendance and conversions; maintained asset hubs and SOPs; provided copywriting support for messaging alignment.
Marketing & Community Manager at Open Game
December 1, 2024 - September 1, 2025
Marketing & Community Manager for Beijing-based campaigns; planned and executed multi-channel activations and community engagement; managed timelines and resource allocation to ensure on-time launches.

Education

Bachelor of Audiovisual Director in Film Production at École Supérieure de Réalisation Audiovisuelle, Paris, France
October 1, 2019 - December 1, 2022

Qualifications

TESOL-TEFL Certification
January 11, 2030 - January 16, 2026
DELF - langue française (Grade B2)
January 11, 2030 - January 16, 2026
Mandarin Proficiency Test (Grade 2A)
January 11, 2030 - January 16, 2026
USPA Skydiving Licence
January 11, 2030 - January 16, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Gaming, Professional Services