Yulian Arnau-dov

Oversee the rollout and regional expansion of mobile products, employing data-informed social media marketing and funnel segmentation. Managed the annual business unit budget allocation. Executed comprehensive end-to-end marketing stories, including programmatic advertising, media buying, and email marketing. Onboarded and managed key enterprise clients, ensuring seamless activation, product adoption, long-term customer success, and cross-functional collaboration to support business growth. Deliverables included substantial app download volumes, revenue growth, and optimization of acquisition costs through strategic bidding and channel prioritization.

Responsible for the Marketing Office (MO) digital strategy and operational management for Huawei mobile applications. Oversaw the rollout and regional expansion of mobile products, employing data-informed social media marketing and funnel segmentation. Planned, executed, and analyzed data-driven experiments across in-product placements, lifecycle touchpoints, and cross-promotion funnels to increase activation, retention, and overall user value. Collaborated with product, marketing, and engineering to coordinate high-impact launches, refined onboarding flows, and enhanced end-to-end user experience. Leveraged AI tools to streamline experimentation, automate insights, and accelerate decision-making. Brought hands-on experience in performance marketing, organic growth loops, and new distribution channels. Developed growth roadmaps, ran rapid AB tests, and turned findings into actionable playbooks for scalable, sustainable product growth.

Crafted detailed, data-driven agency strategies to fuel sustained growth and new opportunities within the evolving media landscape. Spearheaded the creation and execution of innovative digital tactics for nationwide and internal advertising initiatives. Maximized impact and efficiency of media placements by using data-driven insights and innovative technologies.