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I am an innovative and result-driven marketing professional with 9+ years of experience leading the rollout, optimization, and expansion of digital products. I have a proven track record of driving business growth through account-based marketing (ABM) and creative marketing strategies within Martech and telecommunications industries. I bring extensive up-to-date knowledge of digital marketing services, AI tools, and social media best practices. I excel at managing comprehensive B2B and B2C campaigns across paid channels, leveraging data-driven insights to optimize engagement, activation, and revenue, while collaborating cross-functionally to deliver customer value and scalable growth.…I am an innovative and result-driven marketing professional with 9+ years of experience leading the rollout, optimization, and expansion of digital products. I have a proven track record of driving business growth through account-based marketing (ABM) and creative marketing strategies within Martech and telecommunications industries. I bring extensive up-to-date knowledge of digital marketing services, AI tools, and social media best practices. I excel at managing comprehensive B2B and B2C campaigns across paid channels, leveraging data-driven insights to optimize engagement, activation, and revenue, while collaborating cross-functionally to deliver customer value and scalable growth.

Yulian Arnau-dov

Growth Marketer, Product Marketer, Marketing Strategist, +2

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I am an innovative and result-driven marketing professional with 9+ years of experience leading the rollout, optimization, and expansion of digital products. I have a proven track record of driving business growth through account-based marketing (ABM) and creative marketing strategies within Martech and telecommunications industries. I bring extensive up-to-date knowledge of digital marketing services, AI tools, and social media best practices. I excel at managing comprehensive B2B and B2C campaigns across paid channels, leveraging data-driven insights to optimize engagement, activation, and revenue, while collaborating cross-functionally to deliver customer value and scalable growth.…I am an innovative and result-driven marketing professional with 9+ years of experience leading the rollout, optimization, and expansion of digital products. I have a proven track record of driving business growth through account-based marketing (ABM) and creative marketing strategies within Martech and telecommunications industries. I bring extensive up-to-date knowledge of digital marketing services, AI tools, and social media best practices. I excel at managing comprehensive B2B and B2C campaigns across paid channels, leveraging data-driven insights to optimize engagement, activation, and revenue, while collaborating cross-functionally to deliver customer value and scalable growth.

Available to hire

I am an innovative and result-driven marketing professional with 9+ years of experience leading the rollout, optimization, and expansion of digital products. I have a proven track record of driving business growth through account-based marketing (ABM) and creative marketing strategies within Martech and telecommunications industries.

I bring extensive up-to-date knowledge of digital marketing services, AI tools, and social media best practices. I excel at managing comprehensive B2B and B2C campaigns across paid channels, leveraging data-driven insights to optimize engagement, activation, and revenue, while collaborating cross-functionally to deliver customer value and scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Polish

Advanced

Work Experience

Digital Advertising Manager at Bauer Media (iRadio), Athlone, Ireland

October 20, 2014 - May 1, 2019

Crafted detailed, data-driven agency strategies to fuel sustained growth and new opportunities within the evolving media landscape. Spearheaded the creation and execution of innovative digital tactics for nationwide and internal advertising initiatives. Maximized impact and efficiency of media placements by using data-driven insights and innovative technologies.

Business Growth Marketing Manager at Huawei Mobile Applications, Warsaw, Poland

July 1, 2019 - December 1, 2023

Responsible for the Marketing Office (MO) digital strategy and operational management for Huawei mobile applications. Oversaw the rollout and regional expansion of mobile products, employing data-informed social media marketing and funnel segmentation. Planned, executed, and analyzed data-driven experiments across in-product placements, lifecycle touchpoints, and cross-promotion funnels to increase activation, retention, and overall user value. Collaborated with product, marketing, and engineering to coordinate high-impact launches, refined onboarding flows, and enhanced end-to-end user experience. Leveraged AI tools to streamline experimentation, automate insights, and accelerate decision-making. Brought hands-on experience in performance marketing, organic growth loops, and new distribution channels. Developed growth roadmaps, ran rapid AB tests, and turned findings into actionable playbooks for scalable, sustainable product growth.

Business Growth Marketing Manager at Huawei

September 1, 2024 - Present

Oversee the rollout and regional expansion of mobile products, employing data-informed social media marketing and funnel segmentation. Managed the annual business unit budget allocation. Executed comprehensive end-to-end marketing stories, including programmatic advertising, media buying, and email marketing. Onboarded and managed key enterprise clients, ensuring seamless activation, product adoption, long-term customer success, and cross-functional collaboration to support business growth. Deliverables included substantial app download volumes, revenue growth, and optimization of acquisition costs through strategic bidding and channel prioritization.