PPC Team Lead at Phenyx Digital Marketing and Branding Agency

Drive operational excellence in PPC execution by leading and supporting the PPC team, developing scalable systems, and maintaining rigorous quality standards. Ensure campaigns are efficiently built, optimized, and maintained — freeing the Head Strategist to focus on high-level strategy, business growth, and client success. Key responsibilities include hands-on oversight, training, and support for PPC specialists; development and refinement of SOPs, QA checklists, and structured weekly workflows; implementation of scalable systems for campaign builds, optimizations, and reporting; task management and progress tracking using ClickUp; and thorough quality control to uphold internal standards and industry best practices.

Marketing Manager & Specialist at Amera Solutions

Developed and executed data-driven strategies to expand market presence and increase medical transport bookings. Directed digital and traditional marketing campaigns to enhance brand visibility. Oversaw end-to-end sales processes including lead generation, client acquisition, and partner negotiations. Successfully onboarded new facility partners, growing the medical transportation portfolio in target markets. Mentored and managed sales and marketing teams, fostering a high-performance remote culture. Monitored KPIs and market trends to adjust strategies and optimize outcomes. Collaborated with operations, finance, and customer support to ensure seamless medical transport and patient satisfaction. Enhanced online visibility for clients by implementing advanced on-page optimization strategies, resulting in a 40% increase in organic traffic. Managed and optimized Google My Business profiles for multiple clients, leading to a 50% improvement in local search rankings. Developed and executed

Marketing Manager & PPC Specialist at F&M Business Solutions

Led data-driven Google Ads strategies for B2B clients, achieving a 25% reduction in cost-per-lead and significant improvements in ad engagement and CTR. Conducted in-depth keyword research and competitive analysis to support high-performing PPC and SEO campaigns. Implemented comprehensive local SEO initiatives, driving a 45% average increase in local search visibility. Built and automated CRM workflows to align with ad funnels, resulting in a 30% boost in lead conversion rates.

Chief Marketing Officer at Digital Literacy College Net Online

Pioneered and managed national digital marketing campaigns leveraging SEO and Google Ads, achieving a 60% growth in online student enrollment. Established effective brand messaging strategies across digital platforms, significantly enhancing audience engagement and brand loyalty. Supervised a diverse marketing team to deliver outstanding results in campaign execution, analytics, and reporting. Maintained up-to-date knowledge of industry trends and algorithm changes to ensure competitive positioning and strategic agility.

Marketing Manager & Specialist at F&M Business Solutions

Implemented local SEO initiatives for B2B clients, increasing local search visibility by 45%. Conducted keyword research and competitive analysis to inform content strategies. Automated CRM workflows, increasing lead conversion by 30%. Optimized Google Ads campaigns, reducing cost-per-lead by 25% while improving CTR.