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I'm a hands-on performance marketer who loves getting close to the work inside ad accounts, testing, analyzing, and iterating week by week to lift performance. I'm most comfortable when decisions are driven by data rather than gut feel, and I enjoy testing across Meta, TikTok, Snapchat, LinkedIn and Google Ads to push lead generation and ROI. I'm curious by nature, not afraid to question 'best practices,' and I want to understand why something works before scaling it. I've delivered results with both large budgets and tight constraints, and I collaborate with SEO, email marketing and sales to optimize the full acquisition funnel.…I'm a hands-on performance marketer who loves getting close to the work inside ad accounts, testing, analyzing, and iterating week by week to lift performance. I'm most comfortable when decisions are driven by data rather than gut feel, and I enjoy testing across Meta, TikTok, Snapchat, LinkedIn and Google Ads to push lead generation and ROI. I'm curious by nature, not afraid to question 'best practices,' and I want to understand why something works before scaling it. I've delivered results with both large budgets and tight constraints, and I collaborate with SEO, email marketing and sales to optimize the full acquisition funnel.

Agnes Hakanssondotter

Marketing Strategist, Digital Marketer, Performance Marketer, +4

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I'm a hands-on performance marketer who loves getting close to the work inside ad accounts, testing, analyzing, and iterating week by week to lift performance. I'm most comfortable when decisions are driven by data rather than gut feel, and I enjoy testing across Meta, TikTok, Snapchat, LinkedIn and Google Ads to push lead generation and ROI. I'm curious by nature, not afraid to question 'best practices,' and I want to understand why something works before scaling it. I've delivered results with both large budgets and tight constraints, and I collaborate with SEO, email marketing and sales to optimize the full acquisition funnel.…I'm a hands-on performance marketer who loves getting close to the work inside ad accounts, testing, analyzing, and iterating week by week to lift performance. I'm most comfortable when decisions are driven by data rather than gut feel, and I enjoy testing across Meta, TikTok, Snapchat, LinkedIn and Google Ads to push lead generation and ROI. I'm curious by nature, not afraid to question 'best practices,' and I want to understand why something works before scaling it. I've delivered results with both large budgets and tight constraints, and I collaborate with SEO, email marketing and sales to optimize the full acquisition funnel.

Available to hire

I’m a hands-on performance marketer who loves getting close to the work inside ad accounts, testing, analyzing, and iterating week by week to lift performance. I’m most comfortable when decisions are driven by data rather than gut feel, and I enjoy testing across Meta, TikTok, Snapchat, LinkedIn and Google Ads to push lead generation and ROI.

I’m curious by nature, not afraid to question ‘best practices,’ and I want to understand why something works before scaling it. I’ve delivered results with both large budgets and tight constraints, and I collaborate with SEO, email marketing and sales to optimize the full acquisition funnel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Swedish

Fluent

English

Advanced

Work Experience

Digital Sales Coordinator at Axellent Nordic

January 1, 2024 - Present

Operational role with responsibility for digital marketing, lead generation and follow-up in close collaboration with the sales organization.

Performance Marketer at Trickle

January 1, 2023 - December 31, 2024

Responsible for digital campaigns and ongoing optimization for several clients. Planned and executed digital campaigns for lead generation and visibility. Produced campaign copy, content and simple visual materials. Optimized campaigns data-driven and scaled what worked.

Kriminalvårdare (Correctional Officer) at Kriminalvården

January 1, 2017 - December 31, 2022

Worked in high-responsibility environments with clear processes and requirements for correct delivery. Developed strong decision-making ability based on facts, risk assessment and consequences. Collaborated across functions and worked structurally towards common goals. Experienced in handling sensitive information with high integrity.

Digital Sales Coordinator at Axelen Nordic

January 1, 2024 - Present

Ansvar för digitala kampanjer och löpande optimering för B2B-leadsgenerering och uppföljning i nära samarbete med säljorganisationen.

Kriminalvårdare at Kriminalvården

January 1, 2017 - December 31, 2022

Arbetade i miljöer med högt ansvar, tydliga processer och krav på korrekt leverans; utvecklade beslutsförmåga baserat på fakta, riskbedömning och konsekvens; samarbetade mellan flera funktioner och arbetade strukturerat mot gemensamma mål. Erfarenhet av att hantera känslig information med hög integritet.

Digital Sales Coordinator at Axelent Nordic

January 1, 2024 - Present

Ansvar för digital marknadsföring, leadsgenerering och uppföljning i nära samarbete med säljorganisationen. Driv B2B-leadsgenerering via digitala kampanjer, planera, producera och optimera kampanjer med fokus på hela funneln, pipeline och leadkvalitet. Arbeta med landningssidor, formulär, e-postutskick och CRM-baserad uppföljning av leads. Följer upp och analyserar resultat i Google Analytics, Ads och CRM-system. Säkerställer att marknadsinsatsen bidrar till affären, inte bara trafik. Samarbetar tätt med sälj, feedback och förbättring av leadkvalitet.

Digital Sales Coordinator at Axalent Nordic

January 1, 2024 - Present

Hands-on role managing paid and organic digital marketing with a focus on lead generation, performance and branding. Manages campaigns across a wide range of budgets and aligns marketing with sales and branding. Follows performance closely and optimizes based on real results rather than platform recommendations. Collaborates with SEO, email marketing and landing pages to support the full acquisition funnel. Works with sales teams to align marketing efforts with lead quality and business goals.