Lusine Aznauryan

Head of Business Development & Affiliate Partnerships at Energize Global Services LLC

Led business development and affiliate partnerships for fintech platform, expanding regulated and emerging markets. Researched, sourced, evaluated, and activated new affiliates, IBs, and strategic partners; managed the full partner lifecycle from outreach to onboarding and ongoing performance monitoring; negotiated terms, commission structures, and performance-based incentives; analyzed partner data to identify risks and upsell opportunities; maintained structured partner reporting and supported product and compliance alignment.

User Acquisition & Affiliate Team Lead at Crunchie Media Inc.

Directed user acquisition and affiliate management across iGaming, forex, dating, utility, mobile games, and other apps. Recruited, onboarded, and managed dozens of affiliates and traffic partners; oversaw onboarding, integrations, and contract negotiations; managed CRM and sales pipeline; implemented and integrated MMPs and affiliate platforms; deployed fraud detection tools and analytics to optimize campaigns and ROI.

Business Development & Affiliate Team Lead at Aarki Mobile Inc.

Negotiated, recruited, and onboarded customers, networks, publishers, and partners; managed legal and technical onboarding; drove performance optimization of campaigns; built and sustained relationships with a diverse affiliate ecosystem; collaborated cross-functionally with marketing, product, engineering, and legal; managed billing and client services.

Sales & Marketing Manager at Energize Global Services LLC

Business Analysis & Project Management • Analyze market trends, customer behavior, competitor activity, product functionality, financial modeling and justification for the new project. • Create functional description and features list of the project. Work with different groups: developers, managers and founders. • Manage the project creation full process. Arrange the post-launch adjustments, improvements and optimization of the product closely cooperating with clients-partners as well as with the final users. Marketing & Brand Development • Define and implement marketing, brand promotion, price and go to market strategies. • Manage sales full cycle, develop and prepare presentations, demonstrate the product, negotiate, close deals, draft contracts. • Prepare commercial proposals, RFPs, functional and technical descriptions, testimonials & other sales related documentation. • Create content for web-site, SEO marketing, advertising and PR materials. Working with SEO and other affiliates. • Plan and manage advertising campaigns, including budget allocation, scheduling, and performance tracking.

Head of Unit at Energize Global Services Inc.

Oversee revenue strategy and growth across products and regions; define commercial and pricing strategies, revenue models, and commercial terms for new and existing products; forecast revenue, sales volumes, and profitability; set annual targets and regional plans; own commercial performance and ensure sustainable growth; drive market entry and expansion by identifying new revenue streams and monetization opportunities; lead cross-functional teams in Sales, Business Development, Account Management, Delivery, and Operations; design KPI frameworks, implement CRM and automation to enable scalable and predictable revenue; manage partnerships, pricing terms, and go-to-market readiness; ensure regulatory compliance and delivery quality to support renewals and long-term value.

Account Management & BD Team-lead at Crunchie Media Inc.

Developed commercial and BD strategies for revenue growth, affiliates, partners, new traffic sources and client acquisition; negotiated contracts, pricing, SLAs, and terms; hired, trained, and led business development and account management teams; built and maintained long-term partner and client relationships; managed sales pipeline and CRM with forecasting.

Business Development & Affiliate Management Team Lead at Aarki mobile Inc.

Built and led B2B sales and affiliate management teams; collaborated with cross-functional teams to achieve revenue goals; onboarded new clients, partners, networks and affiliates; managed campaigns, traffic sources, tracking integration and fraud detection; executed performance campaigns across RTBs and networks.

Sales & Marketing Manager at Energize Global Services Inc.

Analyzed market trends, customer behavior, and product functionality; defined marketing and go-to-market strategies; managed end-to-end sales cycles, prepared proposals and contracts; created content and campaigns across web, SEO, advertising; built relationships with clients and partners; oversaw advertising campaigns and performance reporting.