Lusine Aznauryan

Led business development and affiliate partnerships for fintech platform, expanding regulated and emerging markets. Researched, sourced, evaluated, and activated new affiliates, IBs, and strategic partners; managed the full partner lifecycle from outreach to onboarding and ongoing performance monitoring; negotiated terms, commission structures, and performance-based incentives; analyzed partner data to identify risks and upsell opportunities; maintained structured partner reporting and supported product and compliance alignment.

Oversee revenue strategy and growth across products and regions; define commercial and pricing strategies, revenue models, and commercial terms for new and existing products; forecast revenue, sales volumes, and profitability; set annual targets and regional plans; own commercial performance and ensure sustainable growth; drive market entry and expansion by identifying new revenue streams and monetization opportunities; lead cross-functional teams in Sales, Business Development, Account Management, Delivery, and Operations; design KPI frameworks, implement CRM and automation to enable scalable and predictable revenue; manage partnerships, pricing terms, and go-to-market readiness; ensure regulatory compliance and delivery quality to support renewals and long-term value.

Developed commercial and BD strategies for revenue growth, affiliates, partners, new traffic sources and client acquisition; negotiated contracts, pricing, SLAs, and terms; hired, trained, and led business development and account management teams; built and maintained long-term partner and client relationships; managed sales pipeline and CRM with forecasting.