Design and execute end-to-end marketing strategies for NGOs, startups, SMEs and corporates (Hong Kong & remote integration), blending strategic insight with hands-on implementation. Led multi-channel campaigns with measurable ROI, developed brand storytelling, and optimized performance across paid, owned, and earned channels.

Marketing and Recruitment Manager at Teach For Hong Kong Foundation Limited

November 1, 2020 - May 1, 2024

Designed growth strategy to raise awareness, engagement, and applications for the Fellowship program among university graduates and young professionals; managed end-to-end recruitment processes (screening, offers, onboarding); developed brand positioning, voice, and messaging; managed paid, earned, and owned marketing channels for branding and recruitment; achieved 200% growth in Fellowship applicants (2021-22) via Meta Ads optimization; launched online volunteering campaign (Caspio) attracting 380+ participants; enhanced employer branding with LinkedIn follower growth and sustained engagement.

National Director of Global Entrepreneurship and Organizational Development at AIESEC Singapore

July 1, 2019 - July 1, 2020

Managed performance and developed strategies for the Global Entrepreneur Program; improved Exchange Participants' experience and leadership development; oversaw the network of local committees; provided feedback and action plans for organizational development at national and local levels; achieved significant growth in exchange participants (approximately 1500%).

Local Committee President at AIESEC in Hong Kong Baptist University

June 1, 2018 - June 1, 2019

Led the HKBU AIESEC entity (50+ members); external representation nationally and internationally; stakeholder management and strategic planning; achieved Best Entity Award with four functional awards.

Education

Bachelor of Social Sciences (Honours in Sociology – First Class); Minor in German and Public Relations and Advertising at Hong Kong Baptist University

January 1, 2014 - January 1, 2019