RA CHAEL CHUANG

Design and execute end-to-end marketing strategies for NGOs, startups, SMEs and corporates (Hong Kong & remote integration), blending strategic insight with hands-on implementation. Led multi-channel campaigns with measurable ROI, developed brand storytelling, and optimized performance across paid, owned, and earned channels.

Designed growth strategy to raise awareness, engagement, and applications for the Fellowship program among university graduates and young professionals; managed end-to-end recruitment processes (screening, offers, onboarding); developed brand positioning, voice, and messaging; managed paid, earned, and owned marketing channels for branding and recruitment; achieved 200% growth in Fellowship applicants (2021-22) via Meta Ads optimization; launched online volunteering campaign (Caspio) attracting 380+ participants; enhanced employer branding with LinkedIn follower growth and sustained engagement.

Managed performance and developed strategies for the Global Entrepreneur Program; improved Exchange Participants' experience and leadership development; oversaw the network of local committees; provided feedback and action plans for organizational development at national and local levels; achieved significant growth in exchange participants (approximately 1500%).