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I am a dedicated and driven Social Media Manager with an MSc in Digital Marketing from Heriot-Watt University and a strong background in English Literature. I am passionate about content creation, developing impactful strategies, and driving brand awareness. I am a self-motivated, enthusiastic professional with experience in sales and PR, eager to apply my digital marketing, content creation, and strategic planning skills in a challenging new role.…I am a dedicated and driven Social Media Manager with an MSc in Digital Marketing from Heriot-Watt University and a strong background in English Literature. I am passionate about content creation, developing impactful strategies, and driving brand awareness. I am a self-motivated, enthusiastic professional with experience in sales and PR, eager to apply my digital marketing, content creation, and strategic planning skills in a challenging new role.

Francesca Williamson

Social Media Manager, Content Creator, Copywriter, +2

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I am a dedicated and driven Social Media Manager with an MSc in Digital Marketing from Heriot-Watt University and a strong background in English Literature. I am passionate about content creation, developing impactful strategies, and driving brand awareness. I am a self-motivated, enthusiastic professional with experience in sales and PR, eager to apply my digital marketing, content creation, and strategic planning skills in a challenging new role.…I am a dedicated and driven Social Media Manager with an MSc in Digital Marketing from Heriot-Watt University and a strong background in English Literature. I am passionate about content creation, developing impactful strategies, and driving brand awareness. I am a self-motivated, enthusiastic professional with experience in sales and PR, eager to apply my digital marketing, content creation, and strategic planning skills in a challenging new role.

Available to hire

I am a dedicated and driven Social Media Manager with an MSc in Digital Marketing from Heriot-Watt University and a strong background in English Literature. I am passionate about content creation, developing impactful strategies, and driving brand awareness.

I am a self-motivated, enthusiastic professional with experience in sales and PR, eager to apply my digital marketing, content creation, and strategic planning skills in a challenging new role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Social Media Manager at Various clients (Edinburgh)

September 1, 2024 - Present

Developed comprehensive social media strategies for multiple Edinburgh venues (Bon AppéTea, Grand Cru, Cha Cha, Bar Napoli, Biblos); revamped Instagram and TikTok accounts; planned, shot, edited, scheduled and posted video and image assets; created graphics to support online presence.

Account Executive PR & Marketing at Represent Comms

September 1, 2024 - February 28, 2025

Built strategic communications and content across platforms for clients including a private secondary school, a shopping centre and renewable energy businesses; focused on brand awareness, engagement, copywriting, SEO, PR outreach; crisis management and multi-client juggling.

Editorial Coordinator at Fringebiscuit Magazine

July 1, 2024 - October 31, 2024

Managed production of newsletters, blogs, social media and marketing content; proofreading, editing, writing for online content; contributed to Canva-based graphic design for social channels during Edinburgh Fringe Festival.

PR & Marketing Coordinator at Laser Clinics UK Edinburgh

July 1, 2023 - April 30, 2024

Led local social media strategy across platforms; content creation, SEO, Canva; events management; influencer outreach/management; scheduling and reporting; admin tasks to support marketing initiatives.

Sales Person at Swatch

June 1, 2023 - January 31, 2024

Retail sales advisor; learned product knowledge; delivered sales pitches to achieve store targets; provided customer service.

COVID Tester at My Healthcare Facility (Edinburgh Airport)

March 1, 2022 - June 30, 2022

Performed PCR and antigen tests daily; collected and delivered data; occasionally shift leader coordinating testers and reporting.

Flyer Distributor/Advertiser at Edinburgh Fringe Festival

August 1, 2018 - August 31, 2018

Promoted shows through street marketing; delivered improvised sales pitches; tested and repeated in 2019.

Flyer Distributor/Advertiser at Edinburgh Fringe Festival

August 1, 2019 - August 31, 2019

Promoted shows through street marketing; invited back to promote in 2019.

Sales Assistant at USC

September 1, 2017 - June 30, 2019

Retail sales assistant; stock control; customer service; visual merchandising; adaptable with shifts.

Busser/Front of House at Frankie and Bennys

November 1, 2015 - May 31, 2016

Fast-paced hospitality role; handling customer orders; strong communication and customer service.

Helper Volunteer at Roslyn School

September 1, 2015 - January 31, 2016

Volunteered with disabled children; organized activities and teambuilding.

Sales Assistant at Next

October 1, 2014 - January 31, 2015

Customer service, stock control, merchandising; seasonal peaks; flexible hours.

Freelance Social Media Manager at Self-employed / Edinburgh clients (Bon AppéTea, Grand Cru, Cha Cha, Bar Napoli, Biblos)

September 1, 2024 - Present

Developed social media strategies and delivered full creative control to revamp and rebrand Instagram and TikTok accounts for multiple Edinburgh venues. Responsibilities included planning, shooting, editing, scheduling and posting video and image content, creating graphics, and producing high-quality assets to boost brand visibility, engagement and customer acquisition.