I'm Nina van Graan, a seasoned marketing and business strategist who loves turning AI-powered ideas into real growth for B2B brands. I specialize in brand-building, demand generation, and digital transformation, and I relish turning complex challenges into clear, actionable plans. As founder and director of tenderPLUS+, I pioneer AI-powered procurement and tender management solutions that streamline operations, improve compliance, and accelerate business success. Over the years I have led strategic transformations across seven diverse brands in the Recruit Co cluster and built a track record of data-driven marketing, lead generation, and brand reinvention.

Nina van Graan

I'm Nina van Graan, a seasoned marketing and business strategist who loves turning AI-powered ideas into real growth for B2B brands. I specialize in brand-building, demand generation, and digital transformation, and I relish turning complex challenges into clear, actionable plans. As founder and director of tenderPLUS+, I pioneer AI-powered procurement and tender management solutions that streamline operations, improve compliance, and accelerate business success. Over the years I have led strategic transformations across seven diverse brands in the Recruit Co cluster and built a track record of data-driven marketing, lead generation, and brand reinvention.

Available to hire

I’m Nina van Graan, a seasoned marketing and business strategist who loves turning AI-powered ideas into real growth for B2B brands. I specialize in brand-building, demand generation, and digital transformation, and I relish turning complex challenges into clear, actionable plans.

As founder and director of tenderPLUS+, I pioneer AI-powered procurement and tender management solutions that streamline operations, improve compliance, and accelerate business success. Over the years I have led strategic transformations across seven diverse brands in the Recruit Co cluster and built a track record of data-driven marketing, lead generation, and brand reinvention.

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Work Experience

Head of Group Marketing & Digital Transformation at Recruit Co (Pty) Ltd
January 1, 2012 - January 1, 2023
Led group marketing and digital transformation across seven unique recruitment and staffing brands, including Blue Collar, Executive Search, IT Outsourcing, Call Centers, and PwD Recruitment. Streamlined operations, improved compliance, and delivered high-impact branding and demand-generation initiatives across B2B and B2C channels.
National Administrative Operations & Key Accounts Lead at Fempower Personnel (Pty) Ltd
January 1, 2012 - January 1, 2023
Managed national admin operations and oversaw key account teams, driving operational efficiency and client relationships across the national footprint.

Education

Marketing Certificate at University of Cape Town
January 1, 2022 - January 1, 2022
Postgraduate Certification in AI for Leaders at University of Texas at Austin
January 11, 2030 - January 16, 2026
MBA in Artificial Intelligence (Marketing) at University of Cumbria
January 11, 2030 - January 16, 2026

Qualifications

ISO 9001 QMS Compliance
January 11, 2030 - January 16, 2026

Industry Experience

Professional Services, Software & Internet