I’m Nina van Graan, a seasoned marketing and business strategist who loves turning AI-powered ideas into real growth for B2B brands. I specialize in brand-building, demand generation, and digital transformation, and I relish turning complex challenges into clear, actionable plans.
As founder and director of tenderPLUS+, I pioneer AI-powered procurement and tender management solutions that streamline operations, improve compliance, and accelerate business success. Over the years I have led strategic transformations across seven diverse brands in the Recruit Co cluster and built a track record of data-driven marketing, lead generation, and brand reinvention.
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