FR

Fernando Rubio

Available to hire

I am Fernando Rubio, a dynamic, results-oriented marketing executive with a proven track record of leading strategic transformation, data-driven growth, and multi-channel campaigns across Fortune 500 brands and…

About

I am Fernando Rubio, a dynamic, results-oriented marketing executive with a proven track record of leading strategic transformation, data-driven growth, and multi-channel campaigns across Fortune 500 brands and high-growth organizations. I thrive on turning brand vision into measurable results through strategic planning, creative execution, and cross-functional leadership. I’m bilingual in English and Spanish and excel at driving global brand innovation and multicultural growth.

I’m passionate about connecting brand strategy to tangible ROI, modernizing martech, and delivering growth at scale. I collaborate closely with teams across marketing, product, and sales to craft integrated GTM plans, optimize performance, and elevate customer experiences in diverse markets.

  • 19 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Healthcare
  • Professional Services
  • Software & Internet
  • Media & Entertainment
  • Retail
  • Financial Services
  • Consumer Goods
  • Education
  • Telecommunications
  • Travel & Hospitality

More experts in Dallas, United States

Work experience· 8 roles

Independent Marketing Consultant · Self-Employed / Independent Marketing ConsultantAug 2023 – Present · 3 yrs 4 mos

Consulting on brand and marketing transformation, GTM strategy, and audience engagement. Developed omnichannel campaign strategies and optimized marketing performance through analytics and automation.

Vice President, Science Marketing · American Heart AssociationJun 2021 – Aug 2023 · 2 yrs 3 mos

Led marketing for Publications, Research, Professional Membership, Conferences, and Learning verticals. Delivered integrated strategies tied to KPIs and ROI, while overseeing branding, digital, media, and CRM strategies. Drove modernization of martech infrastructure and analytics approach.

Sr. Director of Marketing · Independent Marketing ConsultantJun 2020 – Jun 2021 · 1 yr 1 mo

Led digital and brand transformation for Alcon, Domino’s, Wrangler, Capital One, and others. Guided CMS and CRM personalization strategies across SEO, SEM, and performance media.

Sr. Director of Marketing Consulting · AMAX InsuranceMar 2018 – Jun 2020 · 2 yrs 4 mos
Sr. Director of Marketing · REFOCUS GROUPSJan 2018 – Dec 2019 · 2 yrs
Global Head, Digital Strategy & Innovation · Alcon PharmaceuticalsJan 2016 – Dec 2018 · 3 yrs
Senior Managing Partner · Co-Jones Creative Marketing CommunicationsJan 2009 – Dec 2016 · 8 yrs
Executive Creative Director · Cinco Media CommunicationsJan 2007 – Dec 2009 · 3 yrs

Education

MBA, Marketing · Michigan State University2030 – 2026
BA, Communications (Advertising) · Universidad Iberoamericana, Mexico City2030 – 2026

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