I am Fernando Rubio, a dynamic, results-oriented marketing executive with a proven track record of leading strategic transformation, data-driven growth, and multi-channel campaigns across Fortune 500 brands and high-growth organizations. I thrive on turning brand vision into measurable results through strategic planning, creative execution, and cross-functional leadership. I’m bilingual in English and Spanish and excel at driving global brand innovation and multicultural growth. I’m passionate about connecting brand strategy to tangible ROI, modernizing martech, and delivering growth at scale. I collaborate closely with teams across marketing, product, and sales to craft integrated GTM plans, optimize performance, and elevate customer experiences in diverse markets.…

Fernando Rubio

I am Fernando Rubio, a dynamic, results-oriented marketing executive with a proven track record of leading strategic transformation, data-driven growth, and multi-channel campaigns across Fortune 500 brands and high-growth organizations. I thrive on turning brand vision into measurable results through strategic planning, creative execution, and cross-functional leadership. I’m bilingual in English and Spanish and excel at driving global brand innovation and multicultural growth. I’m passionate about connecting brand strategy to tangible ROI, modernizing martech, and delivering growth at scale. I collaborate closely with teams across marketing, product, and sales to craft integrated GTM plans, optimize performance, and elevate customer experiences in diverse markets.…

Available to hire

I am Fernando Rubio, a dynamic, results-oriented marketing executive with a proven track record of leading strategic transformation, data-driven growth, and multi-channel campaigns across Fortune 500 brands and high-growth organizations. I thrive on turning brand vision into measurable results through strategic planning, creative execution, and cross-functional leadership. I’m bilingual in English and Spanish and excel at driving global brand innovation and multicultural growth.

I’m passionate about connecting brand strategy to tangible ROI, modernizing martech, and delivering growth at scale. I collaborate closely with teams across marketing, product, and sales to craft integrated GTM plans, optimize performance, and elevate customer experiences in diverse markets.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Independent Marketing Consultant at Self-Employed / Independent Marketing Consultant
August 1, 2023 - Present
Consulting on brand and marketing transformation, GTM strategy, and audience engagement. Developed omnichannel campaign strategies and optimized marketing performance through analytics and automation.
Vice President, Science Marketing at American Heart Association
June 1, 2021 - August 1, 2023
Led marketing for Publications, Research, Professional Membership, Conferences, and Learning verticals. Delivered integrated strategies tied to KPIs and ROI, while overseeing branding, digital, media, and CRM strategies. Drove modernization of martech infrastructure and analytics approach.
Sr. Director of Marketing at Independent Marketing Consultant
June 1, 2020 - June 1, 2021
Led digital and brand transformation for Alcon, Domino’s, Wrangler, Capital One, and others. Guided CMS and CRM personalization strategies across SEO, SEM, and performance media.
Sr. Director of Marketing Consulting at AMAX Insurance
March 1, 2018 - June 1, 2020
Directed full-scale rebranding and digital transformation for three insurance brands. Launched lead generation and eCommerce strategies; built CRM/CMS from the ground up. Oversaw integrated planning including AR/VR concepts and content marketing.
Sr. Director of Marketing at REFOCUS GROUPS
January 1, 2018 - December 31, 2019
Drove consumer insights, brand messaging, and go-to-market strategies for health and CPG clients. Developed data-driven marketing initiatives across social, digital, and experiential.
Global Head, Digital Strategy & Innovation at Alcon Pharmaceuticals
January 1, 2016 - December 31, 2018
Led global digital strategy for vision care and surgical portfolios. Created CRM, salesforce enablement tools, and localized digital toolkits. Built analytics-driven innovation roadmap to support regional marketing growth.
Senior Managing Partner at Co-Jones Creative Marketing Communications
January 1, 2009 - December 31, 2016
Led agency strategy and client service for brands like Children’s Health, Rent-A-Center, Wrangler, Dairy Queen, and American Heart Association. Produced multicultural and multilingual campaigns across North and Latin America.
Executive Creative Director at Cinco Media Communications
January 1, 2007 - December 31, 2009
Built award-winning campaigns for Cargill, Cricket Wireless, Texas Beef Council, and Blue Casa. Elevated brand visibility and performance through integrated creative strategy.

Education

MBA, Marketing at Michigan State University
January 11, 2030 - January 16, 2026
BA, Communications (Advertising) at Universidad Iberoamericana, Mexico City
January 11, 2030 - January 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Professional Services, Software & Internet, Media & Entertainment, Retail, Financial Services, Consumer Goods, Education, Telecommunications, Travel & Hospitality

Skills

Experience Level