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I am a digital ecommerce professional with 22 years of experience delivering global, multi-storefront and omnichannel solutions for FMCG, Retail and Digital-first brands. Most recently I led Digital Operations & Analytics for Pets At Home, combining data-driven decisions with practical process improvements to optimise performance and revenue. I thrive on large-scale replatforming, cross-functional collaboration, and delivering clear, actionable guidance that enhances brand integrity and customer experience. I bring a track record of global ecommerce management, marketplace execution, and marketing activation across high-profile brands (Unilever, M&S, Claire’s, UGG, Aromatherapy Associates). I am known for turning data into decisions, building scalable processes, and mentoring teams to reach their potential while keeping the customer at the centre of everything we do.…I am a digital ecommerce professional with 22 years of experience delivering global, multi-storefront and omnichannel solutions for FMCG, Retail and Digital-first brands. Most recently I led Digital Operations & Analytics for Pets At Home, combining data-driven decisions with practical process improvements to optimise performance and revenue. I thrive on large-scale replatforming, cross-functional collaboration, and delivering clear, actionable guidance that enhances brand integrity and customer experience. I bring a track record of global ecommerce management, marketplace execution, and marketing activation across high-profile brands (Unilever, M&S, Claire’s, UGG, Aromatherapy Associates). I am known for turning data into decisions, building scalable processes, and mentoring teams to reach their potential while keeping the customer at the centre of everything we do.

Jenny Caygill

Digital Marketer, Conversion Rate Optimization Expert, Data Analyst, +7

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I am a digital ecommerce professional with 22 years of experience delivering global, multi-storefront and omnichannel solutions for FMCG, Retail and Digital-first brands. Most recently I led Digital Operations & Analytics for Pets At Home, combining data-driven decisions with practical process improvements to optimise performance and revenue. I thrive on large-scale replatforming, cross-functional collaboration, and delivering clear, actionable guidance that enhances brand integrity and customer experience. I bring a track record of global ecommerce management, marketplace execution, and marketing activation across high-profile brands (Unilever, M&S, Claire’s, UGG, Aromatherapy Associates). I am known for turning data into decisions, building scalable processes, and mentoring teams to reach their potential while keeping the customer at the centre of everything we do.…I am a digital ecommerce professional with 22 years of experience delivering global, multi-storefront and omnichannel solutions for FMCG, Retail and Digital-first brands. Most recently I led Digital Operations & Analytics for Pets At Home, combining data-driven decisions with practical process improvements to optimise performance and revenue. I thrive on large-scale replatforming, cross-functional collaboration, and delivering clear, actionable guidance that enhances brand integrity and customer experience. I bring a track record of global ecommerce management, marketplace execution, and marketing activation across high-profile brands (Unilever, M&S, Claire’s, UGG, Aromatherapy Associates). I am known for turning data into decisions, building scalable processes, and mentoring teams to reach their potential while keeping the customer at the centre of everything we do.

Available to hire

I am a digital ecommerce professional with 22 years of experience delivering global, multi-storefront and omnichannel solutions for FMCG, Retail and Digital-first brands. Most recently I led Digital Operations & Analytics for Pets At Home, combining data-driven decisions with practical process improvements to optimise performance and revenue. I thrive on large-scale replatforming, cross-functional collaboration, and delivering clear, actionable guidance that enhances brand integrity and customer experience.

I bring a track record of global ecommerce management, marketplace execution, and marketing activation across high-profile brands (Unilever, M&S, Claire’s, UGG, Aromatherapy Associates). I am known for turning data into decisions, building scalable processes, and mentoring teams to reach their potential while keeping the customer at the centre of everything we do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Operations & Analytics Manager (Contract) at Pets At Home

September 1, 2024 - July 1, 2025

Selected to represent Ecommerce in a cross-functional Exec group, analysed performance and made recommendations. Led payments optimisation, scoped internal tech requirements, and built a business case for prioritisation; reported value and status to stakeholders. Developed and embedded post-replatforming operational processes (Incident Management) and standardised KPI reporting. Documented Inventory Management and fulfilment system rules; managed two FTE.

Senior Digital Business Manager (Contract) at Claire’s

August 1, 2022 - May 31, 2024

Managed EU storefronts to deliver the global digital plan, owning localised trade plans and promotions to hit sales and margin targets. Collaborated with Marketing, Allocations, DC and Customer Services to deliver KPIs; produced weekly/monthly reporting and deep-dives; managed a catalogue of ~8,000 SKUs, identifying slow/fast-moving lines for action.

Peak Trading Manager (Contract) at Not On The High Street

October 1, 2021 - June 30, 2022

Traded the site through visual merchandising, product optimisations, data analysis and reporting to meet business targets; defined content strategy for Black Friday/Christmas; established trading templates for senior stakeholders; acted as manager to a team of 3 FTE.

Online Marketing Manager (Contract) at Deckers (UGG, HOKA, Teva)

December 1, 2018 - May 31, 2019

Managed Performance Marketing channels and SEO for EMEA; stepped in for Head of Media & Performance Marketing when needed; managed two agencies and two FTE; led agency pitch for EMEA and supported significant projects while driving day-to-day sales.

Global Digital Marketing Services at Unilever

May 1, 2016 - January 31, 2018

Launched 30 localised websites on the new in-house platform, ensuring global brand and digital standards. Partnered with Dove to pioneer Marketing Cloud usage and set internal data handling standards; coordinated with Sapient and external consultants; delivered multi-country website launches on tight deadlines.

Global Digital Manager at Aromatherapy Associates Group

February 1, 2015 - May 31, 2016

Managed Ecommerce and Digital Marketing for 3 premium brands across 3 global regions; led development, hosting and replatforming of 3 sites on Magento Enterprise 2.0; conducted workshops to capture requirements; direct reports of 2 FTE.

Ecommerce Manager at Joy

September 1, 2014 - January 31, 2015

Led the ecommerce team of 8, set seasonal plan, aligned editorial, merchandising and promotions; achieved YoY uplift during peak season; oversaw editorial/operations coordination.

Senior Digital Marketing Manager at Marks & Spencer

November 1, 2007 - August 31, 2014

Led cross-category digital campaigns including major seasonal activations; represented digital in agency collaborations; developed quarterly digital marketing plan and video content strategy; managed direct reports and external agencies.

Travel & Personal Project

June 1, 2019 - September 30, 2021

Travelling across multiple regions (including Indonesia) during a sabbatical; relocated to the Midlands during lockdown and undertook a van conversion, self-learning electrics, plumbing and carpentry.