Available to hire
I am a PhD researcher in Marketing, with expertise in strategy development, customer experience management (CXM), customer relationship management (CRM), market research and brand management. Recently worked as a Business Administration Professor on Senai e Senac in Santa Catarina, Brazil. My academic journey, combined with practical experience, has allowed me to connect theory and practice, delivering strategies that generate measurable impact both in physical and digital environments.\n\nWith a Master’s degree in Business Administration focused on Marketing Strategy and Consumer Behaviour, and extensive professional experience in supply chain, tax accounting, and finance, I bring a multidisciplinary perspective to management and strategy. I have successfully supported organizations in transforming processes, leading negotiations, implementing strategy plans, and leveraging data-driven insights to strengthen competitiveness. Resilient, cooperative, and analytical, I thrive in multicultural contexts with a good communication in Portuguese, English, and Italian. Passionate about teaching, research, and consulting, I am committed to contributing to organizational growth and advancing knowledge in marketing strategy.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Italian
Advanced
Spanish; Castilian
Beginner
Work Experience
Education Specialist at SENAI/SC - Serviço Nacional de Aprendizagem Industrial
September 1, 2023 - June 1, 2025Lecturer in apprenticeship classes and administrative assistant courses; taught socio-professional development, introduction to administrative processes, quantitative methods applied to logistics, receiving materials and warehousing processes; provided administrative support for program coordination.
Research Visiting (PhD Candidate in Business Administration) at Università degli Studi di Modena e Reggio Emilia
October 1, 2024 - February 1, 2025Research visiting position focusing on Branding Local Foods to Enhance Consumer-Based Brand Equity; comparative analysis of European and Brazilian perspectives; contributed to articles and conference presentations.
Research Fellow (PhD Student in Business Administration) at Universidade do Vale do Itajaí (Univali)
March 1, 2021 - October 1, 2024PhD research on the perception of marketing sensory stimulus in customer experience (physical and online atmospheres); development of conference/journal articles; supported master's students; delivered lectures and workshops; statistical training with Mendeley.
Professor at Senac Santa Catarina
August 1, 2023 - August 1, 2024Lecturer in apprenticeship, marketing and administration courses; taught a range of disciplines including administrative processes, marketing planning, cost accounting and related topics; participated in curriculum integration projects.
Research Fellow (Master Student in Business Administration) at Universidade Federal do Paraná
April 1, 2019 - March 1, 2021Master research on Brazilian micro and small companies focusing on managers' decision-making styles, marketing creativity, and effectiveness of marketing strategy implementation; CAPES scholarship recipient.
Education Instructor at Grau Técnico
December 1, 2018 - March 1, 2019Lecturer in Cost Accounting and Balance Sheet Analysis for technical administration courses.
Supply Chain Analyst at C.O.Mueller
February 1, 2017 - August 1, 2018Critical analysis of purchasing needs for resale products; negotiation with suppliers; issuing purchase orders; process improvements; development of procurement manuals; internal customer liaison.
Sales Executive at Avon
September 1, 2016 - March 1, 2017Led a team of resellers, placed orders, registered new resellers, provided customer service, resolved order discrepancies and conducted direct sales of cosmetics.
Materials Analyst (Supply Chain Logistics) at BD - Becton Dickinson Indústrias Cirúrgicas
February 1, 2011 - January 31, 2016Physical receipt of materials; stock control; SAP Logistics; implemented controls and receiving window model; trained new staff; assisted in freight cost reduction projects.
Accounting Controllership Analyst at BD - Becton Dickinson Indústrias Cirúrgicas
August 1, 2006 - January 31, 2011Tax reception; invoicing controls; reconciliation of invoices; accounting entries; tax books; SOX audit participation; supported finance transformation and staff training.
Research Visiting as Phd Candidate in Business Administration at Università degli Studi di Modena e Reggio Emilia
October 1, 2024 - February 1, 2025Project: Branding Local Foods to Enhance Consumer-Based Brand Equity: Uma análise comparativa das perspectivas europeia e brasileira.
Research Fellow as Phd Student in Business Administration (CAPES Scholarship) at Universidade do Vale do Itajaí | Univali
March 1, 2021 - October 1, 2024Core Focus: Thesis Research into Perception of Marketing Sensorial Stimulus in the Customer Experience on Physical and Online Atmospheres: Company and Consumer Perspectives. Additional activities: development of articles for conferences and journals, participation and presentation of articles at conferences, work in a marketing research group, involvement in master's and doctoral defense committees, lectures and workshops, conducted a workshop on basic statistics and Mendeley, support for master's students.
Research Fellow as Master Student in Business Administration (CAPES Scholarship) at Universidade Federal do Paraná
April 1, 2019 - March 1, 2021Research with Brazilian Micro and Small companies (SMEs) into the role of managers' decision-making styles in marketing creativity, the effectiveness of marketing strategy implementation and organizational performance.
Materials Analyst (Supply Chain Logistics) at BD - Becton Dickinson Indústrias Cirurgicas
February 1, 2011 - January 1, 2016Physical receipt of materials; inventory control; SAP Logistics; Kanban for raw materials; stock transfers; cycle counts; freight cost reduction projects; process improvements.
Accounting Analyst (Tax Controllership) at BD - Becton Dickinson Indústrias Cirurgicas
August 1, 2006 - January 1, 2011Tax reception; invoice control; discrepancies resolution; tax book maintenance; SOX alignment; ERP (SAP) tasks; monthly closings.
Accounting Assistant at Multilit Fibrocimento Ltda
December 1, 2005 - May 1, 2006Supplier reconciliation; cash reconciliation; daily accounting entries; documentation filing.
Accounting Auxiliar at Alpha Contabilidade
December 1, 2005 - May 1, 2006Accounting auxiliary tasks; daily entries; tax knowledge; support to accounting team.
Financial Administrative Assistant at Atlântica Sementes Ltda
September 1, 2005 - November 1, 2005Accounts payable and receivable control; import/export control; basic administrative tasks.
Accounting and Financial Auxiliar at Cibraus S.A
February 1, 2004 - August 1, 2005Financial routines; reconciliations; payments control; month-end closings.
Accounting Intern at Incubadora Tecnológica de Cooperativas Populares - UFPR
March 1, 2003 - December 1, 2003Accounting routines; manual or computerized entries; tax books.
Education
Doutorado em Administração, Negócios e Marketing at Universidade do Vale do Itajaí | Univali
March 1, 2021 - December 1, 2025Mestrado em Administração at Universidade Federal do Paraná
April 1, 2019 - March 1, 2021Especialização - Gestão em Logística Integrada at FAE Centro Universitário
January 1, 2011 - December 31, 2013Bacharel em Administração at FAE Centro Universitário
January 1, 2005 - December 31, 2008Técnico em Contabilidade at Escola Técnica da UFPR
January 1, 2001 - December 31, 2003Doutorado em Administração, Negócios e Marketing at Universidade do Vale do Itajaí | Univali
March 1, 2021 - December 1, 2025Mestrado em Administração, Linha de Pesquisa: Estratégia de Marketing e Comportamento do Consumidor at Universidade Federal do Paraná
March 1, 2019 - March 1, 2021Especialização - Gestão em Logística Integrada at FAE Centro Universitário
January 1, 2011 - January 1, 2013Bacharel em Administração at Universidade Positivo
January 1, 2005 - January 1, 2008Técnico em Contabilidade at Escola Técnica da UFPR
January 1, 2001 - January 1, 2003Qualifications
Google Workspace com Gemini - Treinamento de IA
January 11, 2030 - January 16, 2026EF SET English Certificate 54/100 (B2 Upper Intermediate)
January 11, 2030 - January 16, 2026Google Workspace and Gemini - Treinamento de IA
January 11, 2030 - January 26, 2026EF SET English Certificate 54/100 (B2 Upper Intermediate)
January 11, 2030 - January 26, 2026Industry Experience
Education, Professional Services, Media & Entertainment, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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