Leading UX research and insight generation for purpose-driven organizations; spearheading traffic analytics, heatmapping, and A/B testing; crafting evidence-based UX packs for clients; mentoring UX research efforts and setting team goals.

UX Researcher & Digital Strategist (Freelance) at Freelance

May 1, 2025 - September 1, 2025

Established quantitative methods (analytics, behavior tracking) to monitor performance of goals, events, and key conversions; analyzed user behavior to identify pain points and optimization opportunities; contributed to UX strategy.

Content Writer (Freelance) at Asset-tracking SaaS company

May 1, 2022 - November 1, 2022

Researched and authored blog posts highlighting product benefits of asset-tracking software and established it as an industry leader; aligned content with SEO objectives to increase visibility.

UX Researcher & Consultant (Freelance) at Met Office

February 1, 2022 - August 1, 2024

Conducted UX audits and heuristic reviews to enhance usability; advised on digital strategy and user experience design for meteorological tools; collaborated on accessibility improvements and cross-functional alignment.

Market Research Executive at OnePoll

December 1, 2021 - February 1, 2022

Delivered research insights that shaped press releases and marketing strategies; designed and administered quantitative surveys; compiled and communicated findings in compelling reports.

Content Writer (Freelance) at Uptime

May 1, 2021 - November 1, 2021

Transformed non-fiction books and educational courses into bite-sized content for Uptime, increasing accessibility and engagement for a global audience; identified key insights for value delivery.

Content Analyst at AI-powered content optimization SaaS tool

January 1, 2017 - August 1, 2019

Designed generative AI language models for enterprise clients, creating on-brand marketing messages across the digital customer journey for 50+ clients; conducted A/B testing to optimize content and uplift performance.