I am an award-winning industrial designer with 25 years of diverse experience, thriving in environments from corporate giants to innovative startups and non-profits. My work spans leadership, design, education, and research across both developed and developing markets, and I’m dedicated to crafting design solutions that enhance user experiences and drive business success. I believe design is about people, collaboration, and the magic of turning ideas into market-ready products that delight users and deliver measurable impact. Over the years, I’ve helped brands generate billions in revenue, led a startup to nine-figure revenue in just three years, and positively impacted millions of users. I’m passionate about building people-centered design cultures, advancing practical research, and mentoring the next generation of designers to think creatively and act strategically.

William Gordon

I am an award-winning industrial designer with 25 years of diverse experience, thriving in environments from corporate giants to innovative startups and non-profits. My work spans leadership, design, education, and research across both developed and developing markets, and I’m dedicated to crafting design solutions that enhance user experiences and drive business success. I believe design is about people, collaboration, and the magic of turning ideas into market-ready products that delight users and deliver measurable impact. Over the years, I’ve helped brands generate billions in revenue, led a startup to nine-figure revenue in just three years, and positively impacted millions of users. I’m passionate about building people-centered design cultures, advancing practical research, and mentoring the next generation of designers to think creatively and act strategically.

Available to hire

I am an award-winning industrial designer with 25 years of diverse experience, thriving in environments from corporate giants to innovative startups and non-profits. My work spans leadership, design, education, and research across both developed and developing markets, and I’m dedicated to crafting design solutions that enhance user experiences and drive business success. I believe design is about people, collaboration, and the magic of turning ideas into market-ready products that delight users and deliver measurable impact.

Over the years, I’ve helped brands generate billions in revenue, led a startup to nine-figure revenue in just three years, and positively impacted millions of users. I’m passionate about building people-centered design cultures, advancing practical research, and mentoring the next generation of designers to think creatively and act strategically.

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Language

English
Fluent

Work Experience

Vice President of Design at BlendJet
July 1, 2020 - Present
As VP of Design, I lead the brand’s design strategy and execution, shaping a user-centered culture and guiding products from concept to market. I directed the design of BlendJet 2, oversaw the Jet Setter soft goods line, and contributed to the BlendJet 2 ecosystem with accessories. Under my leadership, the brand achieved record sales and scale, including BlendJet 2 sales exceeding 10 million units and the 800k+ unit soft goods line, while aligning design with business objectives and manufacturing realities.
Director of Industrial Design at CamelBak
December 1, 2014 - July 1, 2020
Built a user-centered design culture, hired and managed a team of 10 designers, defined brand positioning and design language, and mapped the product road-map. I directed redesigns and launches across backpacks and bottles, established new development processes, created a comprehensive user-research program, and expanded our line into Team Sports, Hunt, and Drinkware. I also collaborated with factories on direct product development to ensure quality and scalability.
Lead Designer at SC Johnson
July 1, 2010 - October 1, 2014
Led Glade brand strategy and multiple new product and packaging launches, generating over $300 million in sales in 2013. Directed an organizational transformation initiative that saved more than $100 million and managed a team of four direct reports. Led global ethnographic research with diverse users and coordinated cross-functional, international product development efforts.
Head of Small Design Firm at Faxon Design
January 1, 2005 - January 1, 2010
Founded and led a boutique design firm delivering products across plumbing, furniture, textiles, consumer electronics, home accessories, lighting, and housewares. Worked with a broad client roster including Amco, Anton Bauer, Chicago Metallic, Corona, Delta Faucets, IKEA, OXO, Restoration Hardware, Safavieh, and more, delivering market-ready solutions and design leadership.
Designer I to Senior Designer, Kitchen and Bath Product Development at Kohler Corporation
January 1, 2000 - January 1, 2005
Developed products across Kohler’s lines, contributing to over $5 billion in total sales. Achieved the record initial-year sales for the Cimarron toilet and collaborated with global OEMs and cross-functional teams to bring award-winning products to market.
Board Member at Serrv
January 1, 2009 - January 1, 2015
Board member for a 60-year-old fair-trade organization. Worked to match pro-bono designers with producers, helped shape marketing and branding strategy, and contributed to the Design Camp program bringing design talent from the developing world to the US for education and collaboration.
Design Consultant at Liana Cane
January 1, 2007 - January 1, 2010
Developed hospitality and residential furniture lines leveraging sustainable non-timber forest products, contributing to product strategy and production readiness.
Design Consultant at Forest Connect and Iwokrama
January 1, 2009 - December 31, 2009
Taught craft and design workshops in Amerindian communities across Guyana, fostering local design capabilities and sustainable practices.
Merchandise Design Consultant at CITEM
January 1, 2005 - December 31, 2005
Designed furniture, lighting, and home accessories for 16 export manufacturers; managed production of over 100 items exhibited at Manila F.A.M.E. International Trade Show; lectured on trend and brand strategy; led factory visits across Southern Asia.
Adjunct Professor in Industrial Design at California College of the Arts
January 1, 2021 - Present
Taught senior thesis and ran studio courses in industrial design, emphasizing sustainable production methods and rigorous design thinking.
Visiting Instructor, Designed Objects at The School of the Art Institute of Chicago
January 1, 2009 - January 1, 2010
Developed and taught interdisciplinary and product design studio classes, integrating theory with hands-on project work.
Visiting Instructor in Industrial Design at Pratt Institute
January 1, 2008 - December 31, 2008
Created and conducted studio and sustainable production methods classes for graduate and undergraduate industrial design programs.

Education

Bachelor of Industrial Design at Pratt Institute
January 11, 2030 - January 1, 2000
Erasmus Exchange Program at Designskole
January 11, 2030 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Education, Non-Profit Organization, Professional Services, Retail