Kay Odekpe

Develop and execute targeted digital marketing campaigns across email, social media, and paid channels to increase lead generation and customer acquisition. Analyze campaign performance using Google Analytics and CRM dashboards to identify trends, optimize targeting, and improve conversion rates. Collaborate with sales, product, and creative teams to develop marketing collateral that supports brand positioning and customer engagement. Manage A/B testing for landing pages and ad creatives to enhance campaign ROI and overall marketing effectiveness.

Coordinated sales and marketing initiatives to promote medical products, improving brand visibility and supporting regional sales growth. Built and maintained relationships with healthcare providers, distributors, and key accounts to expand market reach. Developed product presentations, brochures, and digital content to support sales outreach and customer education. Monitored competitor activity and market insights to guide sales strategies and identify new business opportunities.

Drove lead generation campaigns across email, social, and events, increasing qualified prospect engagement and supporting quarterly revenue targets. Supported sales teams with tailored pitches, product briefs, and value-prop messaging to strengthen customer conversions and deal closure rates. Coordinated marketing initiatives with vendor partners to promote IT solutions and services, enhancing brand visibility and pipeline growth. Analyzed customer data, campaign performance, and market trends to refine outreach strategies and optimize multi-channel marketing ROI. Managed CRM updates, opportunity tracking, and pipeline accuracy to improve forecast reliability and sales team productivity. Collaborated cross-functionally with product, sales, and operations to ensure seamless execution of marketing activities and customer-focused programs.