Available to hire
I am Kay Odekpe, a marketing and communications specialist with 8+ years of experience crafting high-impact content and building brand narratives for SaaS, fintech, and enterprise technology. I create long-form and short-form copy, social media storytelling, email lifecycle content, and multi-channel campaigns that raise awareness, engagement, and conversions. I excel at turning complex offerings into clear, compelling stories while collaborating across teams to maintain a consistent brand voice.\n\nI thrive in cross-functional environments, translating product value into customer-centered messaging, driving demand, and optimizing performance with data insights from Google Analytics, HubSpot, and other analytics tools.
Experience Level
Expert
Expert
Expert
Expert
Expert
Work Experience
Marketing Specialist at GoHealth
August 1, 2025 - PresentDevelop and execute targeted digital marketing campaigns across email, social media, and paid channels to increase lead generation and customer acquisition. Analyze campaign performance using Google Analytics and CRM dashboards to identify trends, optimize targeting, and improve conversion rates. Collaborate with sales, product, and creative teams to develop marketing collateral that supports brand positioning and customer engagement. Manage A/B testing for landing pages and ad creatives to enhance campaign ROI and overall marketing effectiveness.
Sales & Marketing Specialist at MPM Medical
March 1, 2025 - July 31, 2025Coordinated sales and marketing initiatives to promote medical products, improving brand visibility and supporting regional sales growth. Built and maintained relationships with healthcare providers, distributors, and key accounts to expand market reach. Developed product presentations, brochures, and digital content to support sales outreach and customer education. Monitored competitor activity and market insights to guide sales strategies and identify new business opportunities.
Sales & Marketing Specialist at Insight Enterprises
December 1, 2023 - February 28, 2025Drove lead generation campaigns across email, social, and events, increasing qualified prospect engagement and supporting quarterly revenue targets. Supported sales teams with tailored pitches, product briefs, and value-prop messaging to strengthen customer conversions and deal closure rates. Coordinated marketing initiatives with vendor partners to promote IT solutions and services, enhancing brand visibility and pipeline growth. Analyzed customer data, campaign performance, and market trends to refine outreach strategies and optimize multi-channel marketing ROI. Managed CRM updates, opportunity tracking, and pipeline accuracy to improve forecast reliability and sales team productivity. Collaborated cross-functionally with product, sales, and operations to ensure seamless execution of marketing activities and customer-focused programs.
Marketing & Communications Specialist at Esurance
January 1, 2022 - November 30, 2023Led the creation of integrated communication content across email, social media, web, and internal channels, producing newsletters, explainer content, announcements, and campaign narratives that reinforced Esurance’s digital-first insurance brand. Developed content for customer communication flows — including onboarding emails, reminders, educational series, and retention messages — using Pardot and Mailchimp, aligning messaging with customer lifecycle stages and improving engagement metrics across targeted audiences. Owned day-to-day social media content planning and production using Hootsuite, Sprout Social, and Buffer, writing platform-appropriate captions, building content series, and coordinating visual assets to increase likes, shares, and click-through rates on key posts and campaigns. Drafted internal communications such as leadership updates, employee newsletters, program rollouts, and cross-functional announcements that helped employees stay informed on business priorit
Director of Marketing & Communications at WECARE – AKURE, NIGERIA
October 1, 2017 - December 31, 2021Led the organization’s end-to-end marketing and communications function, building unified messaging across digital platforms, field initiatives, and community programs to strengthen youth-focused and mission-driven outreach. Developed storytelling-based content — including impact narratives, donor highlights, testimonials, and program summaries — that increased audience engagement and drove participation growth of 1,500+ individuals. Oversaw social media strategy by creating content calendars, visuals, captions, and engagement plans, expanding digital reach and building a more active online community. Crafted targeted communication materials such as outreach emails, event invitations, campaign updates, and post-event reports, strengthening donor trust and encouraging continuous stakeholder involvement. Provided communication toolkits, scripts, and talking points to program leads and volunteers, ensuring consistent and accurate messaging across events, community sessions, and regi
Education
Bachelor of Arts — Mass Communications & Marketing at Loyola University New Orleans
January 11, 2030 - January 16, 2026Qualifications
Digital Marketing — HubSpot
January 11, 2030 - January 16, 2026Social Media Marketing — HubSpot
January 11, 2030 - January 16, 2026Google Data Analytics — Coursera
January 11, 2030 - January 16, 2026Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
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