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I support business owners in tackling all of their marketing headaches - CEO of Zigthor Marketing and 13+ years of being a marketing generalist. Let’s partner together today!…

Caitlin Zigthor

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I support business owners in tackling all of their marketing headaches - CEO of Zigthor Marketing and 13+ years of being a marketing generalist. Let’s partner together today!…

Available to hire

I support business owners in tackling all of their marketing headaches - CEO of Zigthor Marketing and 13+ years of being a marketing generalist. Let’s partner together today!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

CEO at Zigthor Marketing

April 1, 2024 - Present

Manage daily marketing strategy, planning, and execution for clients, including strategic planning, email marketing, social media content strategy, and weekly client meetings to ensure timelines, deadlines, and creative deliverables are met. Implemented win-back flows and Shopify optimizations to drive repeat purchases.

Senior Consultant at Sia Partners

May 1, 2021 - April 1, 2024

Grew the audience for the McAfee Mobile Security app and led lifecycle marketing to optimize retention for existing customers through email marketing, user flows, and creative optimization based on A/B testing; launched Learn At McAfee webpages in partnership with Brand, SEO, and Product Marketing.

Brand Marketing Manager at Emme

May 1, 2020 - February 1, 2021

Led ideation, strategy, and development of pre-launch and launch campaigns, asset creation with the internal creative team, including email, social media strategy, paid social ads, and organic content creation.

Associate Product Marketing Manager at Eel River Organics

July 1, 2019 - April 1, 2020

Assisted in new product development in collaboration with internal operations; developed go-to-market strategy for new products, used industry data to identify trends, and determined key messaging and consumer communications for the launch. Example: $23,600 in sales in the first 3 months with a single SKU.

Marketing Manager and Specialist at Whole Foods Market

June 1, 2018 - June 1, 2019

Analyzed regional purchasing priorities and created a strategic, fully encompassing marketing and promotional plan to reach goals within budget and time constraints. Example: $251K in total sales across programs in NorCal stores over 2 months, increasing cheese sales by over 150%.

Metro Marketing Lead at Whole Foods Market

September 1, 2016 - May 1, 2018

Developed promotional campaigns to retain current customers, attract new shoppers, and grow basket size for larger promotions and in-store programs. Managed social media, content creation, sponsorship events, event marketing, partnerships, and collaboration with in-store graphic artists to execute global and regional programs.