Caitlin Zigthor

Manage daily marketing strategy, planning, and execution for clients, including strategic planning, email marketing, social media content strategy, and weekly client meetings to ensure timelines, deadlines, and creative deliverables are met. Implemented win-back flows and Shopify optimizations to drive repeat purchases.

Grew the audience for the McAfee Mobile Security app and led lifecycle marketing to optimize retention for existing customers through email marketing, user flows, and creative optimization based on A/B testing; launched Learn At McAfee webpages in partnership with Brand, SEO, and Product Marketing.

Led ideation, strategy, and development of pre-launch and launch campaigns, asset creation with the internal creative team, including email, social media strategy, paid social ads, and organic content creation.