Ma. Cassandra Buenafe

Supported an interdisciplinary sustainability research project through literature reviews, desk reviews, and stakeholder mapping. Assisted in developing a book chapter on sustainability. Contributed to research exhibits and designed a research poster, communicating sustainability insights to academic and public audiences. Collaborated with researchers and program leads to advance the University’s sustainability objectives and reporting initiatives.

Conducted structured interviews using Computer-Assisted Telephone Interviewing (CATI) systems for large-scale social research and government studies. Ensured high data quality through accurate survey administration, respondent engagement, and adherence to strict protocols. Contributed to research projects with national significance in areas such as education, health, and public policy. Demonstrated strong interpersonal and communication skills, helping to improve response rates and ensure inclusive participation across diverse communities.

Spearheaded strategic sales and marketing support through comprehensive target account analysis across the buyer's journey. Executed data-driven lead verification and Salesforce updates, ensuring high-quality information integrity. Crafted compelling microsites and email templates using Folloze, driving personalized marketing campaigns for key accounts. Collaborated with the Account-Based Marketing team to optimize workflows by developing industry-specific templated content, reducing time spent on content creation while still maintaining quality. Delivered insightful research presentations to management and Account Executives, facilitating informed decision-making. Maintained dynamic research outputs, adapting to evolving market trends and client needs. Demonstrated expertise in Salesforce, ZoomInfo, and LinkedIn Sales Navigator, optimizing lead generation and account management processes.