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I am a Senior BI & Analytics Specialist with 20+ years delivering end-to-end BI initiatives, including discovery, data modeling, semantic layers, dashboards, governance, and enablement. I thrive on executive scorecards, self-service analytics, and pragmatic enterprise delivery, aligning technology with business goals. I excel at SQL-driven analysis, KPI standardization, metric governance, and training programs that accelerate analytics maturity. I enjoy UX-driven storytelling, cross-functional collaboration, and enabling teams to own insights.…I am a Senior BI & Analytics Specialist with 20+ years delivering end-to-end BI initiatives, including discovery, data modeling, semantic layers, dashboards, governance, and enablement. I thrive on executive scorecards, self-service analytics, and pragmatic enterprise delivery, aligning technology with business goals. I excel at SQL-driven analysis, KPI standardization, metric governance, and training programs that accelerate analytics maturity. I enjoy UX-driven storytelling, cross-functional collaboration, and enabling teams to own insights.

Vinicius Buscarioli de Menezes

Data Analyst, Data Scientist, Web Developer, +2

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I am a Senior BI & Analytics Specialist with 20+ years delivering end-to-end BI initiatives, including discovery, data modeling, semantic layers, dashboards, governance, and enablement. I thrive on executive scorecards, self-service analytics, and pragmatic enterprise delivery, aligning technology with business goals. I excel at SQL-driven analysis, KPI standardization, metric governance, and training programs that accelerate analytics maturity. I enjoy UX-driven storytelling, cross-functional collaboration, and enabling teams to own insights.…I am a Senior BI & Analytics Specialist with 20+ years delivering end-to-end BI initiatives, including discovery, data modeling, semantic layers, dashboards, governance, and enablement. I thrive on executive scorecards, self-service analytics, and pragmatic enterprise delivery, aligning technology with business goals. I excel at SQL-driven analysis, KPI standardization, metric governance, and training programs that accelerate analytics maturity. I enjoy UX-driven storytelling, cross-functional collaboration, and enabling teams to own insights.

Available to hire

I am a Senior BI & Analytics Specialist with 20+ years delivering end-to-end BI initiatives, including discovery, data modeling, semantic layers, dashboards, governance, and enablement. I thrive on executive scorecards, self-service analytics, and pragmatic enterprise delivery, aligning technology with business goals.

I excel at SQL-driven analysis, KPI standardization, metric governance, and training programs that accelerate analytics maturity. I enjoy UX-driven storytelling, cross-functional collaboration, and enabling teams to own insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Italian

Advanced

Spanish; Castilian

Advanced

Work Experience

Business Intelligence & Marketing Analytics Specialist at Hilton

January 1, 2024 - Present

Deliver analytics and reporting for Marketing & Loyalty use cases, supporting campaign performance and executive scorecards. Develop SQL-based analyses and validation workflows to reconcile metrics across platforms and reduce reporting ambiguity. Define KPI logic with stakeholders, document metric definitions, and support RunOps improvements (data quality controls, discrepancy troubleshooting).

Founder & Principal BI Consultant at VIP Treinamento e Desenvolvimento

August 1, 2014 - Present

Founded and led a BI consultancy delivering analytics projects and training programs across multiple industries. Designed BI solutions spanning data modeling, BI environment setup, data warehousing, and executive dashboards with strong storytelling and UX. Created structured courses (MicroStrategy, Power BI, Tableau) distributed via Hotmart; delivered in-person and remote training. Trained 10,000+ professionals and mentored BI teams to increase self-service adoption and analytical maturity.

MicroStrategy Consultant / Education Director (LATAM) at MicroStrategy

June 1, 2004 - August 1, 2014

Progressive leadership roles in Consulting & Education for LATAM, including hands-on implementation of MicroStrategy solutions, execution of education initiatives, and LATAM Education Director responsibilities across multiple countries.