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Commercial & e-commerce growth professional with strong marketplace and performance marketing expertise across European markets, focused on revenue growth, profitability, and KPI-driven optimization. Experienced in Amazon Vendor/Seller strategy, media budget management, and customer success, using data analytics to improve visibility, conversion, and full-funnel performance while partnering cross-functionally to deliver measurable sales growth.…Commercial & e-commerce growth professional with strong marketplace and performance marketing expertise across European markets, focused on revenue growth, profitability, and KPI-driven optimization. Experienced in Amazon Vendor/Seller strategy, media budget management, and customer success, using data analytics to improve visibility, conversion, and full-funnel performance while partnering cross-functionally to deliver measurable sales growth.

Stella Liami

Content Creator, Content Strategist, Brand Strategist, +7

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Commercial & e-commerce growth professional with strong marketplace and performance marketing expertise across European markets, focused on revenue growth, profitability, and KPI-driven optimization. Experienced in Amazon Vendor/Seller strategy, media budget management, and customer success, using data analytics to improve visibility, conversion, and full-funnel performance while partnering cross-functionally to deliver measurable sales growth.…Commercial & e-commerce growth professional with strong marketplace and performance marketing expertise across European markets, focused on revenue growth, profitability, and KPI-driven optimization. Experienced in Amazon Vendor/Seller strategy, media budget management, and customer success, using data analytics to improve visibility, conversion, and full-funnel performance while partnering cross-functionally to deliver measurable sales growth.

Available to hire

Commercial & e-commerce growth professional with strong marketplace and performance marketing expertise across European markets, focused on revenue growth, profitability, and KPI-driven optimization.

Experienced in Amazon Vendor/Seller strategy, media budget management, and customer success, using data analytics to improve visibility, conversion, and full-funnel performance while partnering cross-functionally to deliver measurable sales growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

Greek, Modern

Fluent

English

Fluent

Work Experience

Amazon Account Manager Europe at Berliner Bags

February 1, 2026 - Present

Lead commercial strategy and marketplace growth across multiple European markets, focusing on revenue growth, profitability, and performance optimisation. Analyse sales, traffic, conversion, and customer behaviour data to create performance reports and identify growth opportunities. Manage end-to-end commercial performance including product visibility, pricing strategy, promotional planning, and portfolio optimisation. Collaborate with marketing, operations, and commercial stakeholders to align objectives and improve performance. Conduct market-specific analyses (including pricing and elasticity assessments) and partner with performance marketing teams to optimise budget allocation, bidding strategies, and campaign effectiveness.

Amazon Account Manager at AMZ Advisers

November 1, 2025 - January 1, 2026

Supported the strategic management of multiple Amazon Seller Central accounts, contributing to long-term account health and performance direction. Led performance planning and prioritisation based on data trends and business objectives. Acted as a strategic advisor to clients, aligning Amazon activity with wider commercial goals. Provided high-level performance reviews across revenue, conversion, Buy Box, and account health metrics. Collaborated with PPC, creative, and operations teams to ensure execution aligned with strategy.

Amazon Media Manager at Pooch & Mutt

June 1, 2024 - October 1, 2025

Delivered 35% month-on-month growth in new-to-brand sales in the German marketplace, exceeding ROAS targets. Increased Subscribe & Save participation by 111%, strengthening retention and repeat purchase behaviour. Managed and optimised a £1M+ annual media budget across multiple categories. Worked cross-functionally with Amazon Retail and internal teams to resolve stock and operational challenges. Supported brand expansion and performance scaling across competitive categories.

Ecommerce Analyst at Flywheel Digital

May 1, 2020 - May 31, 2024

Supported ecommerce growth strategies for global FMCG brands including Johnson & Johnson, Colgate, and BIC. Analysed sales, media, and marketplace performance data to identify trends, opportunities, and areas for optimisation. Contributed to +60% YoY sales growth during Prime Day through integrated commercial and performance initiatives. Developed performance reporting, trend analysis, and business insights to support strategic planning and commercial decision-making, collaborating across account management, media, operations, and analytics teams.

Amazon Ecommerce Analyst L2 at Flywheel Digital

May 1, 2020 - May 1, 2024

Supported Amazon ecommerce and media strategy for FMCG brands including Johnson & Johnson, BIC, and Colgate. Contributed to 60% YoY Amazon sales growth during Prime Day through coordinated media and merchandising efforts. Analysed performance data to surface insights and optimisation opportunities. Supported DSP and Sponsored Ads activity with a strong focus on measurement and reporting. Collaborated with internal specialists to deliver integrated account support.

Administrative & Early Roles at Various

January 1, 2012 - January 1, 2016

Early roles in administration, marketing support, and finance (2012 – 2016).