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I'm Natalia, a UX/UI designer with 3 years of experience shaping user-centered digital products. I focus on accessibility, design systems, and strategic UX, blending research, visual design, and business goals to create meaningful experiences. I've worked in healthcare and enterprise settings, collaborating with cross-functional teams in Agile environments to deliver usable, inclusive interfaces across multiple channels.…I'm Natalia, a UX/UI designer with 3 years of experience shaping user-centered digital products. I focus on accessibility, design systems, and strategic UX, blending research, visual design, and business goals to create meaningful experiences. I've worked in healthcare and enterprise settings, collaborating with cross-functional teams in Agile environments to deliver usable, inclusive interfaces across multiple channels.

Natalia Escobar Fernández

UX Designer, UI Designer, Product Designer, +2

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I'm Natalia, a UX/UI designer with 3 years of experience shaping user-centered digital products. I focus on accessibility, design systems, and strategic UX, blending research, visual design, and business goals to create meaningful experiences. I've worked in healthcare and enterprise settings, collaborating with cross-functional teams in Agile environments to deliver usable, inclusive interfaces across multiple channels.…I'm Natalia, a UX/UI designer with 3 years of experience shaping user-centered digital products. I focus on accessibility, design systems, and strategic UX, blending research, visual design, and business goals to create meaningful experiences. I've worked in healthcare and enterprise settings, collaborating with cross-functional teams in Agile environments to deliver usable, inclusive interfaces across multiple channels.

Available to hire

I’m Natalia, a UX/UI designer with 3 years of experience shaping user-centered digital products. I focus on accessibility, design systems, and strategic UX, blending research, visual design, and business goals to create meaningful experiences.

I’ve worked in healthcare and enterprise settings, collaborating with cross-functional teams in Agile environments to deliver usable, inclusive interfaces across multiple channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Experience Analyst at Indra Keralty

September 1, 2024 - Present

Ideated and implemented new user-centered features aligned with business needs and validated through high-fidelity prototypes in Figma, Sketch, and Adobe XD. Led ideation and co-creation sessions using Design Thinking, encouraging innovation through brainstorming and early validation. Designed and implemented a digital self-admission system that reduced wait times and improved the patient experience through agile and accessible navigation. Built a configurable platform to manage the self-admission process using Material Design 3, integrating digital flows for different channels (insurers, providers, and private users).

Innovation Intern at Cámara de Comercio de Cali

March 1, 2024 - August 1, 2024

Participated in user research and the design of a digital connection platform for the region's high-impact business ecosystem. Designed and developed internal data dashboards for the innovation department using Power BI to support data visualization and decision-making. Supported the design, call, and selection processes for the top 100 startups featured in Capital Summit 2024 and contributed to ValleImpActa recruitment.

UX/UI Designer at Linktic

June 1, 2023 - March 1, 2024

Developed high-fidelity prototypes enabling early concept validation with key users. Organized information architecture and user flows to improve navigation and product understanding. Designed visually attractive and accessible interfaces that strengthened brand cohesion. Managed relationships with corporate clients to deliver products aligned with strategic goals.

UX Designer at BluePixel

July 1, 2022 - June 1, 2023

Improved platform accessibility and usability by 10% through an initial audit with Lighthouse and WAVe, redesigning navigation flows and optimizing key components following WCAG 2.1 guidelines. Validated changes via usability testing and Figma iterations, collaborating with developers to ensure proper implementation. Achieved 8% accessibility growth for a web platform by applying insights from the analysis and evaluation, enhancing the user interface and ensuring intuitive navigation. Designed and implemented technical analysis templates to assess usability and accessibility across digital products.

Configuration Platform Designer at Keralty, Colsanitas

January 1, 2025 - Present

Developed a configurable platform for the self-admission service in external consultations, virtual services, and labs, designed to be intuitive, accessible, and cohesive across care contexts. Built on Material Design 3 and implemented flexible digital flows.

Radio Samán Design Lead at Radio Samán (Universidad Icesi)

January 1, 2020 - January 1, 2023

Led the design and communication strategy of Radio Samán, co-created the visual identity, and guided the design team to ensure graphic and narrative coherence during my studies at Universidad Icesi.

Mentor at MIN UX LATAM

January 1, 2025 - Present

Mentored 12 women across Latin America through a program connecting over 250 women with tech industry mentors, building a diverse community and supporting their first professional steps or the development of soft skills.