Direct management of up to 12 projects; immersion processes to understand client challenges and communication of these challenges to the account team; recruitment of marketing teams for the projects; development of relationships between the account team and the client; development of initial structures and strategies for management and marketing to guide project initiation; management and marketing consulting (focused on value proposition development, Marketing planning, Digital Marketing, and Sales); client support and advisory; supervision of deliverables, project progress, deadlines, and hours worked; team management and feedback to professionals on marketing techniques and professional conduct; approval and management of professional payments; diagnosis and resolution of key issues impacting account success; diagnosis of client pain points and development of solution suggestions in the form of proposals.

Founder at Match&Mix

March 1, 2023 - Present

Development and evolution of the value proposition and business plan; creation and implementation of marketing strategies for positioning, brand strengthening, and revenue generation; design and development of products (ideation, copywriting, and design), communicated through commercial presentations and the website; structuring of the service pricing policy; development of the legal framework, including contracts, terminations, and addenda for collaborators and clients; organization and management of financial flows, encompassing accounts payable and receivable.

Intern → Marketing Analyst → Marketing Coordinator at Rentbrella

February 1, 2020 - March 1, 2022

Direct management of the Marketing and Market Intelligence team (4 people) and indirect management of the Sales team (2 executives); structuring and application of benchmarking, macro environment analysis, and SWOT frameworks; structuring of prospecting and lead generation processes through: mapping of key market players; mapping of industrial parks; economic participation indexes; behavioral indexes; and persona development. Structuring and management of special conversion actions with strategic leads; creation of the commercial CRM framework. Pricing of all company products, development of standard pricing tables, and approval of recurring proposals. Development of a flowchart for the relationships between the Marketing, Sales, and Operations areas; briefing and management of research proving how the brand add value to their customers; creation and management of the company’s tone of voice (approval of all materials carrying the company’s brand); communication planning and manage