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Strategic Manager with over 15 years of business experience and an Executive MBA degree. Expert in project management, digital marketing, and e-commerce. Proven track record of leveraging operational expertise and cutting-edge AI tools to build and sustain a competitive market advantage…

Paweł Rafalski

Executive Producer, Project Manager, Brand Strategist, +2

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Strategic Manager with over 15 years of business experience and an Executive MBA degree. Expert in project management, digital marketing, and e-commerce. Proven track record of leveraging operational expertise and cutting-edge AI tools to build and sustain a competitive market advantage…

Available to hire

Strategic Manager with over 15 years of business experience and an Executive MBA degree. Expert in project management, digital marketing, and e-commerce. Proven track record of leveraging operational expertise and cutting-edge AI tools to build and sustain a competitive market advantage

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Polish

Fluent

English

Advanced

German

Advanced

Work Experience

Founder & CEO at Acanna Sp. z o.o.

January 1, 2019 - January 1, 2023

Led D2C brand building and ran end-to-end product development and full-stack e-commerce operations; owned P&L, built high-conversion sales funnels, and optimized logistics.

Marketing Manager at KSSSES S.A.

January 1, 2018 - January 1, 2024

Marketing & Promotion Manager; Investor Relations; managed foreign investment processes and supported DAC region investors; led digital refresh and UX-focused website redesign; Go-To-Market and growth initiatives.

Full Stack E-Commerce Manager at xd gift

January 1, 2025 - Present

Led holistic e-commerce operations, GTM strategy, and lifecycle management; oversaw product photography, UX improvements, payment gateway integrations, and logistics optimization.