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Senior marketing strategist with an entrepreneurial mindset and deep expertise in campaign strategy, brand governance, and creative quality assessment within international matrix organizations. Experienced in evaluating and optimizing AI- and LLM-generated creative outputs across complex, fast-moving environments and diverse verticals. Combines analytical rigor with strong creative judgment to ensure strategic coherence, brand consistency, ethical compliance, and high-quality marketing outcomes that drive sustainable growth and long-term brand equity.…Senior marketing strategist with an entrepreneurial mindset and deep expertise in campaign strategy, brand governance, and creative quality assessment within international matrix organizations. Experienced in evaluating and optimizing AI- and LLM-generated creative outputs across complex, fast-moving environments and diverse verticals. Combines analytical rigor with strong creative judgment to ensure strategic coherence, brand consistency, ethical compliance, and high-quality marketing outcomes that drive sustainable growth and long-term brand equity.

Iris L.

Marketing Strategist, Brand Strategist, Content Strategist, +2

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Senior marketing strategist with an entrepreneurial mindset and deep expertise in campaign strategy, brand governance, and creative quality assessment within international matrix organizations. Experienced in evaluating and optimizing AI- and LLM-generated creative outputs across complex, fast-moving environments and diverse verticals. Combines analytical rigor with strong creative judgment to ensure strategic coherence, brand consistency, ethical compliance, and high-quality marketing outcomes that drive sustainable growth and long-term brand equity.…Senior marketing strategist with an entrepreneurial mindset and deep expertise in campaign strategy, brand governance, and creative quality assessment within international matrix organizations. Experienced in evaluating and optimizing AI- and LLM-generated creative outputs across complex, fast-moving environments and diverse verticals. Combines analytical rigor with strong creative judgment to ensure strategic coherence, brand consistency, ethical compliance, and high-quality marketing outcomes that drive sustainable growth and long-term brand equity.

Available to hire

Senior marketing strategist with an entrepreneurial mindset and deep expertise in campaign strategy, brand governance, and creative quality assessment within international matrix organizations. Experienced in evaluating and optimizing AI- and LLM-generated creative outputs across complex, fast-moving environments and diverse verticals. Combines analytical rigor with strong creative judgment to ensure strategic coherence, brand consistency, ethical compliance, and high-quality marketing outcomes that drive sustainable growth and long-term brand equity.

Skills

Brand Identity

Copywriting

Email Marketing

Experience Level

Brand Identity

Expert

Copywriting

Expert

Email Marketing

Expert

Language

German

Fluent

English

Fluent

Spanish; Castilian

Fluent

Swedish

Advanced

Work Experience

Independent Management Consultant at Delaire Consulting LTD

January 1, 2019 - Present

Led marketing strategy and creative quality assessment for Samsung SmartThings, translating AI platform capabilities into brand-aligned campaign assets across B2B and B2C. Reviewed, benchmarked, and optimized global creative outputs—including AI- and LLM-assisted content—across social, LinkedIn lead-gen, web, newsletters, and whitepapers, ensuring strategic clarity, brand consistency, and ethical communication standards. Also advised Miele International on brand governance, 360° strategic frameworks, and campaign asset evaluation to align with international objectives.

Global Marketing Content Manager at The Absolut Company / Pernod Ricard

May 1, 2015 - January 1, 2019

Led a team of international marketing, communication and digital experts to develop the 360° global campaign platform, translating insights into high-performing content assets and implementing them in lead markets. The campaign outperformed prior summers in buzz (Malibu ranked #5 in global spirits mentions; +48% vs YAG) and earned Pernod Ricard's digital acceleration award, with strong recognition from Marketing Week.

White Spirits Portfolio Manager at Pernod Ricard South Africa (Secondment)

April 1, 2017 - July 1, 2018

Led Absolut One Source, a pan-African cultural platform transforming Absolut from a product into a cultural movement across 360° content including music, film, and live experiences. Campaign featured leading African artists, delivering +89% sales volume, +6% market share, 550M+ media impressions, and top iTunes SA. Awarded Gold and Silver Cannes Lions (Entertainment & Music), Bronze Lions, multiple Loeries, and Silver APEX Award; contributed to One Source Live festival.

Global B2B Marketing Manager at Klarna AB

September 1, 2013 - May 1, 2015

Led international B2B Marketing Team (7 professionals) across headquarters and lead markets. Directed Klarna Brand Launch in the United States and UK with budget and performance oversight.

Head of Marketing & Communications at O'Neal Distributing Inc.

July 1, 2010 - September 1, 2013

Reported to the CEO and managed all clothing & accessory brands globally. Served as global guardian of the brand platform and all digital touchpoints. Drove digital sales growth in the US (+8.3%) and EU (+11.6%), and secured brand cover stories in 10+ magazines across 16 countries.

Marketing Manager Europe at Dorel Sports

November 1, 2008 - July 1, 2010

Collaborated with US HQ to manage European marketing strategies for Cannondale, Schwinn, GT, Mongoose and Sugoi.

Assistant Marketing Manager at adidas group

May 1, 2006 - October 1, 2008

Developed new clothing and accessories line for adidas x Stella McCartney; supported global launch campaign and asset creation; contributed to global marketing, communication and branding strategies for Olympic Games and World Championships.