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I am a customer-focused marketing professional with 4+ years of experience driving customer engagement, lifecycle campaigns, and data-driven growth in SaaS and mission-driven environments. I lead multi-channel marketing programs, optimize customer communications, and analyze performance metrics to improve retention, adoption, and expansion opportunities. I thrive in cross-functional collaboration with sales, customer success, creative, and analytics teams to deliver campaigns that strengthen relationships and drive long-term value. I enjoy translating insights into actionable strategies, storytelling, and messaging alignment that enhances customer value, advocacy, and growth.…I am a customer-focused marketing professional with 4+ years of experience driving customer engagement, lifecycle campaigns, and data-driven growth in SaaS and mission-driven environments. I lead multi-channel marketing programs, optimize customer communications, and analyze performance metrics to improve retention, adoption, and expansion opportunities. I thrive in cross-functional collaboration with sales, customer success, creative, and analytics teams to deliver campaigns that strengthen relationships and drive long-term value. I enjoy translating insights into actionable strategies, storytelling, and messaging alignment that enhances customer value, advocacy, and growth.

Fatima Bhaiwala

Marketing Strategist, Content Creator, Copywriter, +2

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I am a customer-focused marketing professional with 4+ years of experience driving customer engagement, lifecycle campaigns, and data-driven growth in SaaS and mission-driven environments. I lead multi-channel marketing programs, optimize customer communications, and analyze performance metrics to improve retention, adoption, and expansion opportunities. I thrive in cross-functional collaboration with sales, customer success, creative, and analytics teams to deliver campaigns that strengthen relationships and drive long-term value. I enjoy translating insights into actionable strategies, storytelling, and messaging alignment that enhances customer value, advocacy, and growth.…I am a customer-focused marketing professional with 4+ years of experience driving customer engagement, lifecycle campaigns, and data-driven growth in SaaS and mission-driven environments. I lead multi-channel marketing programs, optimize customer communications, and analyze performance metrics to improve retention, adoption, and expansion opportunities. I thrive in cross-functional collaboration with sales, customer success, creative, and analytics teams to deliver campaigns that strengthen relationships and drive long-term value. I enjoy translating insights into actionable strategies, storytelling, and messaging alignment that enhances customer value, advocacy, and growth.

Available to hire

I am a customer-focused marketing professional with 4+ years of experience driving customer engagement, lifecycle campaigns, and data-driven growth in SaaS and mission-driven environments. I lead multi-channel marketing programs, optimize customer communications, and analyze performance metrics to improve retention, adoption, and expansion opportunities.

I thrive in cross-functional collaboration with sales, customer success, creative, and analytics teams to deliver campaigns that strengthen relationships and drive long-term value. I enjoy translating insights into actionable strategies, storytelling, and messaging alignment that enhances customer value, advocacy, and growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Intermediate

Urdu

Fluent

Work Experience

Senior Internet Marketing Consultant at Rise Interactive Media

January 1, 2022 - Present

Led strategic planning, execution, and optimization of multi-channel digital marketing programs aligned to client business goals and buyer journey stages. Owned full-funnel marketing initiatives including audience research, messaging alignment, creative testing, and budget optimization across paid media platforms. Partnered with creative, analytics, and client stakeholders to translate campaign performance into actionable insights and positioning recommendations. Developed messaging frameworks and testing roadmaps to identify value propositions resonating with target personas. Analyzed campaign performance metrics to refine go-to-market execution and improve lead quality, conversion efficiency, and brand impact. Executed A/B testing strategies across creative, audiences, and formats to inform data-driven optimization decisions. Managed pacing, forecasting, and budget allocation to ensure efficient spend aligned with quarterly and annual KPIs. Created performance narratives and presente

Marketing Communications Intern at Almond Connection

January 1, 2020 - April 30, 2020

Developed strategic messaging recommendations to support brand positioning and promotional initiatives for multiple client accounts. Supported integrated marketing campaigns by coordinating with internal teams to ensure consistent messaging and timely execution. Conducted competitive and market research to identify differentiation opportunities and inform content direction. Synthesized qualitative and quantitative insights to support branding strategies and client presentations. Assisted with social media content planning and execution, driving measurable engagement growth across platforms.

Marketing Associate at Seven Star Tools

May 1, 2019 - August 31, 2019

Designed digital advertisements aligned with product messaging, contributing to increased retail sales performance. Created industry-specific product catalogs to support sales enablement and improve buyer understanding. Built and managed targeted email marketing lists, driving significant increases in website traffic. Oversaw product photography and visual assets to enhance e-commerce listings and conversion rates. Collaborated with internal teams to align marketing materials with inventory and sales priorities.

Community Engagement Intern at Planned Parenthood Federation of America, Inc

May 1, 2019 - August 31, 2019

Supported outreach initiatives by building relationships with community stakeholders and partner organizations. Assisted in planning and executing events aligned with organizational messaging and awareness objectives. Created visual and written content for educational programs to improve clarity and audience engagement. Developed newsletter and community update content to strengthen communication with key audiences. Contributed to volunteer training and engagement efforts to expand reach and participation.

Hostess at Sake Japanese Bistro

July 1, 2018 - December 31, 2019

Managed customer flow and service coordination to optimize operational efficiency in a fast-paced environment. Delivered consistent, customer-focused communication to enhance guest experience and satisfaction. Resolved customer concerns through clear communication and collaboration with management. Supported onboarding and training of new staff to maintain service standards. Collected and shared guest feedback to support continuous service improvements.

Assistant Manager at Envy Boutique

May 1, 2018 - July 31, 2018

Executed a closing-phase marketing campaign that resulted in a complete sell-through of inventory. Supported pricing and promotion strategies to improve sales velocity of low-performing items. Prepared sales performance reports to inform leadership decision-making and timelines. Coordinated visual merchandising to maximize product appeal during the closing period.