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I am a performance-driven digital marketing and social media professional with 15+ years of experience helping technical, media, and service-focused brands connect with audiences. I thrive on turning complex subjects into clear, engaging digital narratives that expand reach, increase engagement, and build lasting brand authority. I excel in SEO, analytics, content strategy, and performance marketing, with hands-on experience in engineering and motorsport environments. I’m passionate about delivering data-informed campaigns and collaborating with clients to translate offerings into stories that resonate across channels.…I am a performance-driven digital marketing and social media professional with 15+ years of experience helping technical, media, and service-focused brands connect with audiences. I thrive on turning complex subjects into clear, engaging digital narratives that expand reach, increase engagement, and build lasting brand authority. I excel in SEO, analytics, content strategy, and performance marketing, with hands-on experience in engineering and motorsport environments. I’m passionate about delivering data-informed campaigns and collaborating with clients to translate offerings into stories that resonate across channels.

RISA GOUVIA

Digital Marketer, Social Media Manager, Content Producer, +1

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I am a performance-driven digital marketing and social media professional with 15+ years of experience helping technical, media, and service-focused brands connect with audiences. I thrive on turning complex subjects into clear, engaging digital narratives that expand reach, increase engagement, and build lasting brand authority. I excel in SEO, analytics, content strategy, and performance marketing, with hands-on experience in engineering and motorsport environments. I’m passionate about delivering data-informed campaigns and collaborating with clients to translate offerings into stories that resonate across channels.…I am a performance-driven digital marketing and social media professional with 15+ years of experience helping technical, media, and service-focused brands connect with audiences. I thrive on turning complex subjects into clear, engaging digital narratives that expand reach, increase engagement, and build lasting brand authority. I excel in SEO, analytics, content strategy, and performance marketing, with hands-on experience in engineering and motorsport environments. I’m passionate about delivering data-informed campaigns and collaborating with clients to translate offerings into stories that resonate across channels.

Available to hire

I am a performance-driven digital marketing and social media professional with 15+ years of experience helping technical, media, and service-focused brands connect with audiences. I thrive on turning complex subjects into clear, engaging digital narratives that expand reach, increase engagement, and build lasting brand authority.
I excel in SEO, analytics, content strategy, and performance marketing, with hands-on experience in engineering and motorsport environments. I’m passionate about delivering data-informed campaigns and collaborating with clients to translate offerings into stories that resonate across channels.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Digital Marketing Director at LoveNotez Media

March 1, 2011 - Present

Led digital marketing and social media strategy for brands requiring clear communication of specialized or technical services. Planned, executed, and optimized multi-platform content strategies across Instagram, Facebook, Twitter, Pinterest, and emerging platforms. Increased organic reach to 5,000+ weekly impressions and scaled website visibility to 1.7M+ page views through SEO-driven content and optimized digital assets. Developed analytics-informed content calendars, ensuring consistent brand messaging and performance tracking. Conducted SEO audits, keyword research, and website restructuring to improve discoverability and user experience. Designed campaign assets and digital advertisements aligned with brand guidelines and business objectives. Used Google Analytics and platform insights to evaluate campaign effectiveness and guide optimization. Collaborated with clients to translate technical offerings into audience-friendly digital narratives.

Marketing Manager / Social Media Coordinator at Nuurez, Inc.

September 1, 2020 - February 1, 2022

Managed digital marketing campaigns across Instagram, Facebook, LinkedIn, TikTok, and YouTube. Expanded YouTube subscriber base from 75K to 150K+ through strategic content promotion and performance analysis. Designed and executed email marketing and paid social campaigns, increasing brand awareness by 200%+ within 12 months. Built and maintained content calendars aligned with campaign goals and engagement metrics. Supported website optimization efforts including broken-link resolution, click-funnel improvements, and SEO alignment. Assisted with digital press releases and online brand positioning initiatives.

SEO Auditor | Digital Marketing Specialist - Contract at Achieve/RihCo International

January 1, 2021 - December 1, 2021

Performed SEO audits and on-page optimization, increasing organic search performance by 23%. Managed social media campaigns generating 317,000+ impressions through organic content strategies. Developed blogs, digital ads, and social copy optimized for search intent and conversion. Monitored analytics to align digital marketing initiatives with business growth goals, contributing to 21% revenue growth. Collaborated with web developers to implement optimized layouts and responsive design.

Marketing Manager at Carrabba’s Italian Grille

December 1, 2019 - February 1, 2022

Supported regional digital marketing initiatives including email campaigns, promotions, and direct mail. Executed localized campaigns to increase repeat traffic and customer retention. Assisted leadership with campaign planning, performance tracking, and brand consistency.

Content Producer | Digital Media Strategist at Game Savvy Late Night (NBC Affiliate)

August 1, 2010 - June 1, 2015

Produced digital and broadcast content for high-visibility media platforms. Integrated social media strategies resulting in 300% quarterly increases in Facebook engagement. Developed scripts, branded digital assets, and promotional content. Supported audience analytics and performance reporting for advertisers and partners.