Mehmet S. Bektaş

Develop and execute integrated marketing and communications strategies to elevate brand awareness and lead generation across digital and traditional channels. Lead content creation including PR, social media, email campaigns, and thought leadership to strengthen brand positioning. Manage cross-functional teams and external agencies to ensure cohesive messaging, timely delivery, and budget adherence. Drive digital marketing initiatives (SEO, online advertising) while ensuring compliance with healthcare regulations. Build partnerships and oversee patient communications materials to maintain brand consistency.

Develop and execute integrated marketing and communications strategies to raise brand awareness, engagement, and lead generation across digital and traditional channels. Lead content creation including PR, social media, email campaigns, and thought leadership to strengthen brand positioning. Manage cross-functional teams and external agencies to ensure messaging cohesion, campaign alignment, and timely delivery within budget.

Develop and implement communication strategies to enhance the newspaper’s brand reputation, readership engagement, and digital presence. Manage media relations, including press releases, journalist inquiries, and crisis communications to protect and promote the newspaper’s public image. Oversee internal and external communications, ensuring accurate messaging and brand consistency.