Val Chen

Project Manager at Mass Appeal Consulting

Orchestrated influencer social media campaigns for AMP Group, Michelle Khare, and Law By Mike, each with 10M+ followers; overhauled Discord and Notion workspaces to streamline workflows and simplify production pipelines; instituted SOPs to standardize operations and reduce onboarding time by over 100%; implemented a Kanban-based backup system to archive 40+ client-approved ideas and improve visibility across content pipelines.

Consumer Behavior & Marketing Analysis at Beats By Dre

Designed and distributed consumer insights survey to 100+ respondents; analyzed purchasing behavior and brand trends; conducted quantitative and qualitative analysis on 200+ data points using AI-driven tools and Google Sheets to extract KPIs; developed 8+ data visualizations illustrating trends in consumer preferences; synthesized findings into a user-focused insights presentation presented to 300+ external stakeholders and 5 program managers.

Marketing Associate at Jack in the Box

Delivered an average of 29.2M impressions across Meta, TikTok and X; peaked with 41.3M across placements driving reach; secured 109M impressions and 206K engagements in a single campaign via targeted ad placements and strategic segmentation; maintained a 17.1% engagement rate at peak by redefining marketing standards to fit modern humor through short-form media; engaged in 15 video content projects across 6 campaigns for paid social, organic marketing, and television.

President at Alpha Kappa Psi

Spearheaded recruitment operations by overseeing a collective team of 46 individuals across diverse fields and ages; formed a 14-designer and coder team to develop a recruitment portal through Framer and Figma; achieved 102k impressions on Instagram over a 27-day period via posts, videos, reels and in-person signups.