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I am a social media manager and content creator with extensive knowledge across TikTok, Instagram, Facebook, YouTube, X (Twitter), Pinterest, and LinkedIn. I bring a background rooted in Education Sciences from the University of Florida to strengthen research and analytical skills in marketing, education, and business. I'm a self-starter with strong leadership, a creative thinker, and a passion for the creative process to generate leads, build community, and grow an audience. I thrive on data-driven strategies and collaborative partnerships to deliver engaging content and measurable results.…I am a social media manager and content creator with extensive knowledge across TikTok, Instagram, Facebook, YouTube, X (Twitter), Pinterest, and LinkedIn. I bring a background rooted in Education Sciences from the University of Florida to strengthen research and analytical skills in marketing, education, and business. I'm a self-starter with strong leadership, a creative thinker, and a passion for the creative process to generate leads, build community, and grow an audience. I thrive on data-driven strategies and collaborative partnerships to deliver engaging content and measurable results.

Rachel Selby

Social Media Manager, Content Creator, Brand Strategist, +2

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I am a social media manager and content creator with extensive knowledge across TikTok, Instagram, Facebook, YouTube, X (Twitter), Pinterest, and LinkedIn. I bring a background rooted in Education Sciences from the University of Florida to strengthen research and analytical skills in marketing, education, and business. I'm a self-starter with strong leadership, a creative thinker, and a passion for the creative process to generate leads, build community, and grow an audience. I thrive on data-driven strategies and collaborative partnerships to deliver engaging content and measurable results.…I am a social media manager and content creator with extensive knowledge across TikTok, Instagram, Facebook, YouTube, X (Twitter), Pinterest, and LinkedIn. I bring a background rooted in Education Sciences from the University of Florida to strengthen research and analytical skills in marketing, education, and business. I'm a self-starter with strong leadership, a creative thinker, and a passion for the creative process to generate leads, build community, and grow an audience. I thrive on data-driven strategies and collaborative partnerships to deliver engaging content and measurable results.

Available to hire

I am a social media manager and content creator with extensive knowledge across TikTok, Instagram, Facebook, YouTube, X (Twitter), Pinterest, and LinkedIn. I bring a background rooted in Education Sciences from the University of Florida to strengthen research and analytical skills in marketing, education, and business.

I’m a self-starter with strong leadership, a creative thinker, and a passion for the creative process to generate leads, build community, and grow an audience. I thrive on data-driven strategies and collaborative partnerships to deliver engaging content and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Content Coordinator at Growve

November 1, 2024 - Present

Developed and executed a data-driven social media content strategy for a wellness and body care brand, managing ideation, filming, editing, posting, and optimization; generated 310,000+ total views and scaled TikTok followers from 3,000 to 21,300 in 12 months. Increased reach and discoverability through trend analysis, SEO-optimized captions, keyword-rich on-screen text, and consistent posting cadence, reaching 224,000 unique viewers with 52% of traffic from the For You Page and 35% from search. Created UGC-style, routine-based, and educational content aligned with Gen Z behavior, resulting in 1,500+ likes, 270+ shares, 4,100+ profile visits, and sustained traffic to TikTok Shop and external links.

Social Media Content Creator and Strategist at RS Social Design

September 1, 2020 - Present

Founded RS Social Design LLC to provide a multidimensional approach to modern marketing, with experience across social media management, content creation and UGC, promotions and brand activations, modeling, and brand ambassadorship. I develop creative, data-informed strategies that connect brands with consumers authentically, blending strategic insight with strong visual storytelling to drive engagement, trust, and repeat visits.