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With 20+ years of experience across FMCG, telecommunications, and tech, I drive business growth through strategic partnerships, brand development, and market insights. As Strategic Partnerships Manager at Etraveli Group, I lead global initiatives connecting partners and customers, shaping innovative B2B and tech-driven travel solutions. My career spans Brand and Category Marketing, Market Intelligence, PR, and Category Development, building a strong foundation in understanding market dynamics and customer value. I’ve led cross-functional teams, fostering collaboration and empowering people to deliver their best work. Today, I combine analytical thinking, strategic creativity, and people-centered leadership to forge data-driven partnerships that accelerate growth, enhance customer experience, and deliver measurable impact. Core strengths include strategic thinking and business acumen, analytical and data-driven decision making, cross-functional leadership, adaptability, and a passion for innovation. I thrive in fast-moving environments, leverage digital and technology fluency to turn insights into action, and build lasting relationships with partners and customers.…With 20+ years of experience across FMCG, telecommunications, and tech, I drive business growth through strategic partnerships, brand development, and market insights. As Strategic Partnerships Manager at Etraveli Group, I lead global initiatives connecting partners and customers, shaping innovative B2B and tech-driven travel solutions. My career spans Brand and Category Marketing, Market Intelligence, PR, and Category Development, building a strong foundation in understanding market dynamics and customer value. I’ve led cross-functional teams, fostering collaboration and empowering people to deliver their best work. Today, I combine analytical thinking, strategic creativity, and people-centered leadership to forge data-driven partnerships that accelerate growth, enhance customer experience, and deliver measurable impact. Core strengths include strategic thinking and business acumen, analytical and data-driven decision making, cross-functional leadership, adaptability, and a passion for innovation. I thrive in fast-moving environments, leverage digital and technology fluency to turn insights into action, and build lasting relationships with partners and customers.

Vania Stameliou

Brand Strategist, Growth Marketer, Product Marketer, +2

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With 20+ years of experience across FMCG, telecommunications, and tech, I drive business growth through strategic partnerships, brand development, and market insights. As Strategic Partnerships Manager at Etraveli Group, I lead global initiatives connecting partners and customers, shaping innovative B2B and tech-driven travel solutions. My career spans Brand and Category Marketing, Market Intelligence, PR, and Category Development, building a strong foundation in understanding market dynamics and customer value. I’ve led cross-functional teams, fostering collaboration and empowering people to deliver their best work. Today, I combine analytical thinking, strategic creativity, and people-centered leadership to forge data-driven partnerships that accelerate growth, enhance customer experience, and deliver measurable impact. Core strengths include strategic thinking and business acumen, analytical and data-driven decision making, cross-functional leadership, adaptability, and a passion for innovation. I thrive in fast-moving environments, leverage digital and technology fluency to turn insights into action, and build lasting relationships with partners and customers.…With 20+ years of experience across FMCG, telecommunications, and tech, I drive business growth through strategic partnerships, brand development, and market insights. As Strategic Partnerships Manager at Etraveli Group, I lead global initiatives connecting partners and customers, shaping innovative B2B and tech-driven travel solutions. My career spans Brand and Category Marketing, Market Intelligence, PR, and Category Development, building a strong foundation in understanding market dynamics and customer value. I’ve led cross-functional teams, fostering collaboration and empowering people to deliver their best work. Today, I combine analytical thinking, strategic creativity, and people-centered leadership to forge data-driven partnerships that accelerate growth, enhance customer experience, and deliver measurable impact. Core strengths include strategic thinking and business acumen, analytical and data-driven decision making, cross-functional leadership, adaptability, and a passion for innovation. I thrive in fast-moving environments, leverage digital and technology fluency to turn insights into action, and build lasting relationships with partners and customers.

Available to hire

With 20+ years of experience across FMCG, telecommunications, and tech, I drive business growth through strategic partnerships, brand development, and market insights. As Strategic Partnerships Manager at Etraveli Group, I lead global initiatives connecting partners and customers, shaping innovative B2B and tech-driven travel solutions. My career spans Brand and Category Marketing, Market Intelligence, PR, and Category Development, building a strong foundation in understanding market dynamics and customer value. I’ve led cross-functional teams, fostering collaboration and empowering people to deliver their best work.

Today, I combine analytical thinking, strategic creativity, and people-centered leadership to forge data-driven partnerships that accelerate growth, enhance customer experience, and deliver measurable impact. Core strengths include strategic thinking and business acumen, analytical and data-driven decision making, cross-functional leadership, adaptability, and a passion for innovation. I thrive in fast-moving environments, leverage digital and technology fluency to turn insights into action, and build lasting relationships with partners and customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Advanced

Spanish; Castilian

Advanced

Work Experience

Strategic Partnerships Manager at Etraveli Group

June 1, 2023 - Present

Lead global strategic partnerships, acquiring new partners and nurturing existing relationships to maximize growth, collaboration, and commercial impact. Develop business cases and commercial proposals; lead cross-functional projects and product initiatives; drive partnerships aligned with B2B/B2C strategy.

Strategy & Brand Consultant

October 1, 2021 - May 1, 2023

Strategy & Brand Positioning for startups and SMEs (B2B & B2C). Refined company strategy, positioning, and growth initiatives through internal data analysis and market research; led communications, branding and go-to-market planning.

Category Development Manager at Diageo

December 1, 2016 - July 1, 2021

Developed category growth strategies for key customers (Retail, Cash & Carry); led cross-functional initiatives and P&L projections, contributing to overall category growth in Greece and Italy.

Portfolio Marketing & Communications Manager at Diageo Greece

September 1, 2011 - December 1, 2015

Portfolio marketing & communications management; led integrated campaigns, media activation and brand activation; built annual marketing plans and improved brand equity.

Senior Brand Manager, Ursus & Gins at Diageo (Greece & Italy)

January 1, 2009 - December 1, 2010

Led Ursus & Gins brands in Greece & Italy; drove brand growth; developed annual brand plans and activations; oversaw ATL & BTL campaigns and media planning; re-launch of brand portfolios.

Marketing Manager at Motorola Greece

May 1, 2006 - December 1, 2008

Retail & digital presence: implemented go-to-market plans; led brand growth; organized Motorola Road Shows and events across Greece.

Assistant Brand Manager at Nestlé Waters

December 1, 2003 - April 1, 2006

Market research & insights; translated insights into targeted marketing messages; supported brand launches and campaigns.

Strategy & Brand Marketing Consultant at Independent / Startups & SMEs (B2B & B2C)

October 1, 2021 - May 1, 2023

Refined company strategy, brand positioning, and growth initiatives through stakeholder interviews, data analysis, and market research; delivered full rebranding initiatives; created go-to-market plans; led multi-channel communications and brand activation; built ATL and BTL campaigns; improved sales and market share.

Category Development Manager at Diagéo (Greece & Italy)

December 1, 2016 - July 1, 2021

Led category growth strategies for key customers (Retail, Cash & Carry); translated insights into shelf, e-commerce and in-store initiatives; managed cross-functional activities with sales, marketing, and supply chain; contributed to P&L.

Luxury Portfolio Marketing & Communications Manager at Diagéo

September 1, 2011 - December 1, 2015

Portfolio marketing and communications for luxury brands; built portfolio strategy and planning; defined annual budgets (>€2m); led brand activity; supported growth across channels with integrated PR, events, and activations.

Marketing Manager at Nestlé Waters

December 1, 2003 - April 1, 2006

Market research & insights; conducted marketing research to identify consumer needs, translating insights into targeted marketing messages and action plans. Coordinated brand launches and campaigns; contributed to rebranding efforts and marketing impact.