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I am a market growth and CRO professional with 4+ years of experience driving product decisions through qualitative and quantitative research. I specialize in humanizing data from behavioral analysis, usability insights, and market research to improve customer experience and business decision making. I thrive in cross-functional, global teams and excel at translating findings into clear, actionable recommendations. I have led end-to-end CRO programs, built landing pages, and contributed to SEO campaigns while continuously optimizing user acquisition and engagement.…I am a market growth and CRO professional with 4+ years of experience driving product decisions through qualitative and quantitative research. I specialize in humanizing data from behavioral analysis, usability insights, and market research to improve customer experience and business decision making. I thrive in cross-functional, global teams and excel at translating findings into clear, actionable recommendations. I have led end-to-end CRO programs, built landing pages, and contributed to SEO campaigns while continuously optimizing user acquisition and engagement.

user1428819

Conversion Rate Optimization Expert, Growth Marketer, UX Designer, +1

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I am a market growth and CRO professional with 4+ years of experience driving product decisions through qualitative and quantitative research. I specialize in humanizing data from behavioral analysis, usability insights, and market research to improve customer experience and business decision making. I thrive in cross-functional, global teams and excel at translating findings into clear, actionable recommendations. I have led end-to-end CRO programs, built landing pages, and contributed to SEO campaigns while continuously optimizing user acquisition and engagement.…I am a market growth and CRO professional with 4+ years of experience driving product decisions through qualitative and quantitative research. I specialize in humanizing data from behavioral analysis, usability insights, and market research to improve customer experience and business decision making. I thrive in cross-functional, global teams and excel at translating findings into clear, actionable recommendations. I have led end-to-end CRO programs, built landing pages, and contributed to SEO campaigns while continuously optimizing user acquisition and engagement.

Available to hire

I am a market growth and CRO professional with 4+ years of experience driving product decisions through qualitative and quantitative research. I specialize in humanizing data from behavioral analysis, usability insights, and market research to improve customer experience and business decision making.

I thrive in cross-functional, global teams and excel at translating findings into clear, actionable recommendations. I have led end-to-end CRO programs, built landing pages, and contributed to SEO campaigns while continuously optimizing user acquisition and engagement.

Skills

Data Visualization

SEO Copywriting

HubSpot

Experience Level

Data Visualization

Expert

SEO Copywriting

Expert

HubSpot

Expert

Language

English

Fluent

Work Experience

Conversion Manager at Builder AiGrowth

September 20, 2021 - April 20, 2024

Led end-to-end CRO initiatives for 13+ global clients, achieving significant uplifts in conversion rates through data-driven experimentation, A/B testing, and UX optimization. Built CRO program foundations including landing page optimization, self-serve options, and alignment with SEO/PPC campaigns; developed dashboards and self-service tools.

Conversion Rate Optimizer at Optiphonix Pvt Ltd

August 20, 2020 - September 20, 2021

Optimized conversion rates across funnels via A/B tests, usability studies, and data-driven experimentation; collaborated with product teams to implement CRO strategies and optimize user journeys.

QA Manager (Research + Product) at Decabits Software

August 20, 2020 - September 20, 2021

Managed QA processes with emphasis on research and product insights, contributing to product discovery and data-driven decision making; supported cross-functional teams across development cycles.

Conversion Rate Strategist & Research at Adidas Europe / APM

December 1, 2024 - October 20, 2025

Led CRO strategy and research initiatives for Adidas Europe, coordinating MVT experiments, data-driven optimization, and cross-channel growth initiatives.

Conversion Rate Strategist & Research at APM

October 1, 2025 - Present

Ongoing CRO strategy and research work including experimentation planning and cross-functional collaboration to optimize conversion across key funnels.