user1428819
I am a market growth and CRO professional with 4+ years of experience driving product decisions through qualitative and quantitative research.
About
I am a market growth and CRO professional with 4+ years of experience driving product decisions through qualitative and quantitative research. I specialize in humanizing data from behavioral analysis, usability insights, and market research to improve customer experience and business decision making.
I thrive in cross-functional, global teams and excel at translating findings into clear, actionable recommendations. I have led end-to-end CRO programs, built landing pages, and contributed to SEO campaigns while continuously optimizing user acquisition and engagement.
- 5 years' experience
- Joined January 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
Work experience· 5 roles
Ongoing CRO strategy and research work including experimentation planning and cross-functional collaboration to optimize conversion across key funnels.
Led CRO strategy and research initiatives for Adidas Europe, coordinating MVT experiments, data-driven optimization, and cross-channel growth initiatives.
Led end-to-end CRO initiatives for 13+ global clients, achieving significant uplifts in conversion rates through data-driven experimentation, A/B testing, and UX optimization. Built CRO program foundations including landing page optimization, self-serve options, and alignment with SEO/PPC campaigns; developed dashboards and self-service tools.
Education
Certifications and awards
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