Whitney Dougherty
I have extensive experience in CRO and a/b testing, across a variety of industries. I excel at heuristic analysis to populate a backlog of high impact tests.
About
I have extensive experience in CRO and a/b testing, across a variety of industries. I excel at heuristic analysis to populate a backlog of high impact tests. I have owned the end to end process in many of my roles, from hypothesis generation to reporting and stakeholder management.
- 12 years' experience
- Joined January 2026
Industry experience
- Software & Internet
- Retail
- Financial Services
- Media & Entertainment
Work experience· 6 roles
Established a rapid experimentation team and processes, working closely with Growth Product Managers, contributing to a 10% LT V lift in 2023. Developed across-functional teams executing A/B tests across the organization and on varied platforms. Established a framework for an in-house A/B testing tool for acquisition platforms. Responsible for overall processes, backlog, roadmaps, prioritization, reporting, and stakeholder communication.
Operated as Product Owner of CRO program and processes for end-to-end optimization of food retail website. Implemented event and click tracking via Google Tag Manager, leading to vastly improved insights. Established best-practice localization and technical SEO strategy for launch of re-platformed website. SEO-related efforts led to +20% increase in organic traffic. Managed CRO tools and related agency relationships.
End-to-end optimization of breakdown cover sales journey and landing pages, including data-driven hypothesis generation, road map and backlog management. Drove data analysis of user experience to inform CRO program. Produced +20% lift in breakdown cover conversion rate from 2016 to 2017 and click-through rate increases on main landing page.
Education
Certifications and awards
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