I’m Valentina, an online and offline communications specialist with a strong passion for marketing. I’ve designed and coordinated digital marketing projects for Italian companies and international offices, focusing on measurable results and data-driven decisions. I enjoy turning insights into actionable campaigns that improve conversions and brand reach. I thrive in collaborative teams, bridging strategy and execution and I’m always eager to learn new tools and methods to optimize campaigns across channels. Based in Vicenza, Italy, I’m excited to tackle new digital challenges and help brands grow.

Valentina Battafarano

I’m Valentina, an online and offline communications specialist with a strong passion for marketing. I’ve designed and coordinated digital marketing projects for Italian companies and international offices, focusing on measurable results and data-driven decisions. I enjoy turning insights into actionable campaigns that improve conversions and brand reach. I thrive in collaborative teams, bridging strategy and execution and I’m always eager to learn new tools and methods to optimize campaigns across channels. Based in Vicenza, Italy, I’m excited to tackle new digital challenges and help brands grow.

Available to hire

I’m Valentina, an online and offline communications specialist with a strong passion for marketing. I’ve designed and coordinated digital marketing projects for Italian companies and international offices, focusing on measurable results and data-driven decisions. I enjoy turning insights into actionable campaigns that improve conversions and brand reach.

I thrive in collaborative teams, bridging strategy and execution and I’m always eager to learn new tools and methods to optimize campaigns across channels. Based in Vicenza, Italy, I’m excited to tackle new digital challenges and help brands grow.

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Language

English
Fluent
Chinese
Advanced
Spanish; Castilian
Advanced

Work Experience

Digital Marketing Specialist at Alpac
March 1, 2023 - Present
Creating an Omnichannel Inbound Marketing Strategy, defining objectives and KPIs, editorial calendar creation, ad hoc client interviews, event planning/management, and development of paid and organic campaigns across channels aligned with company buyer personas.
Digital Marketing Consultant & Social Media Manager at Freelance
January 1, 2015 - Present
Social media management, digital marketing team training, media planning, creation of integrated marketing campaigns, content for websites/social networks/newsletters, SEO analysis, and performance analysis of websites and campaigns.
Marketing Manager at Progold
November 1, 2022 - March 1, 2023
Development of the inbound marketing plan for 2023; editorial plans for group companies; creation of an effective marketing mix; press outreach; content optimization for multiple channels; coordination with press and partners.
Digital Marketing & Communications Specialist at XV A Services - Whitecup
July 1, 2020 - December 1, 2021
Monitoring client communications; development of corporate communications strategies; creation and measurement of social advertising for lead generation campaigns; SEO analysis; editorial planning for websites, social networks, and newsletters; funnel design and content creation; performance analysis of websites and networks.
Digital Marketing Specialist at In Job S.p.A.
January 1, 2013 - December 31, 2019
In charge of numerous marketing and communications activities (online and offline), managing official social channels for foreign offices; training in digital marketing; press releases; content design for websites, social networks, and newsletters; CRM tool training.
Marketing & Communications Specialist at Job S.p.A.
January 1, 2013 - January 1, 2015
In charge of numerous online and offline marketing and communications activities and management of the official social channels, including development of communications strategies, social media and email campaigns, content planning for websites and newsletters, supplier coordination, and performance analysis.
Marketing & Communications Specialist at XV A Services - Whitecup
January 1, 2013 - January 1, 2015
Monitoring client companies' communications; design, creation, and monitoring of social and email marketing campaigns for online/offline channels; web and social content planning; funnel creation; press relations; editorial planning; performance analysis of websites and social networks.
Digital Marketing Specialist at Job S.p.A.
January 1, 2016 - December 31, 2019
In charge of numerous marketing and communications activities (online and offline), managing official social channels for the foreign offices; designing and monitoring social and email marketing campaigns; content creation for websites and newsletters; supplier coordination and press relations.
Digital Marketing Specialist at XV A Services - Whitecup
July 1, 2020 - December 31, 2021
From 07/2020 to 12/2021, in charge of digital marketing and communications activities, including online/offline campaigns, social channels management, and content strategy.
International Projects Manager at Cloudnova
January 1, 2022 - November 1, 2022
Management of international projects focusing on: designing digital marketing and communications strategies; HubSpot CRM and content efforts; coordination of HubSpot implementation and enhancements; training on digital marketing mix and best practices; press relations and events.
Inbound Marketing & Communications Planner at Progold
February 1, 2023 - Present
Development of the inbound marketing and communication plan for the year 2023: identification of objectives; editorial plan development for client companies; creation of an effective marketing mix; opening communication with the press; content optimization across channels.
Au Pair at Multicultural family
January 1, 2013 - December 31, 2013
Au pair experience in Leeds, United Kingdom, fostering language and cultural exchange while supporting family routines.
Exchange Student at Capital Normal University
January 1, 2009 - June 30, 2009
Semester at Capital Normal University, Beijing (China) focusing on language and cultural studies.

Education

Full Stack Digital Marketer at Studio Samo
January 1, 2022 - January 18, 2026
Funnel design and creation coaching at Funnel Company
January 1, 2020 - January 18, 2026
Courses on Facebook, Instagram, and Business Manager at Veronica Gentili Academy
January 1, 2020 - January 18, 2026
Google Analytics Academy at Google Analytics Academy
January 1, 2019 - January 18, 2026
Create, design, and program websites: HTML, CSS, PHP at Penta Formazione (Creazzo)
January 1, 2014 - January 18, 2026
Master in Fashion Communication and Journalism at EIDOS Communication (Rome)
January 1, 2013 - January 18, 2026
Linguistics and Cultural Mediation (Chinese and English) at Ca' Foscari University (Treviso)
January 1, 2010 - January 18, 2026
Semester at Capital Normal University, Beijing at Capital Normal University (Beijing, CN)
January 1, 2009 - January 18, 2026
Full Stack Digital Marketer at Studio Samo
January 1, 2022 - January 18, 2026
Funnel Design and Creation Coaching at Funnel Company
January 1, 2020 - January 18, 2026
Facebook, Instagram, and Business Manager Courses at Veronica Gentili Academy
January 1, 2020 - January 18, 2026
Create, design, and program websites: HTML, CSS, PHP at Penta Formazione (Creazzo)
January 1, 2014 - January 18, 2026
Master in Fashion Communication and Journalism at EIDOS Communication (Rome)
January 1, 2013 - January 18, 2026
Linguistics and Cultural Mediation - Chinese and English at Ca' Foscari University (Treviso)
January 1, 2010 - January 18, 2026

Qualifications

Master in Fashion Communication and Journalism
January 1, 2013 - January 18, 2026
Linguistics and Cultural Mediation (Chinese and English)
January 1, 2010 - January 18, 2026
Semester at Capital Normal University, Beijing
January 1, 2009 - January 18, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services