Hi, I’m Irina Dobrova, a global senior collation of consumer and market insights with a proven track record of turning deep customer understanding into actionable marketing strategy. I have led global, regional, and local insights programs, driven brand health tracking, and shaped data-driven decisions across the marketing mix. My work blends rigorous qualitative and quantitative research with compelling storytelling and visual analytics to accelerate growth and innovation across FMCG and consumer brands. Throughout my career I’ve collaborated with cross-functional teams, translated complex data into accessible dashboards, and built scalable knowledge and decision-support tools for executives and field teams. I’m fluent in Russian and English, with Dutch and Italian progressing, and I enjoy building partnerships with clients, agencies, and internal stakeholders to ensure insights translate into impact.…Hi, I’m Irina Dobrova, a global senior collation of consumer and market insights with a proven track record of turning deep customer understanding into actionable marketing strategy. I have led global, regional, and local insights programs, driven brand health tracking, and shaped data-driven decisions across the marketing mix. My work blends rigorous qualitative and quantitative research with compelling storytelling and visual analytics to accelerate growth and innovation across FMCG and consumer brands. Throughout my career I’ve collaborated with cross-functional teams, translated complex data into accessible dashboards, and built scalable knowledge and decision-support tools for executives and field teams. I’m fluent in Russian and English, with Dutch and Italian progressing, and I enjoy building partnerships with clients, agencies, and internal stakeholders to ensure insights translate into impact.WWWW…