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Hi, I’m Saraswati Singh, a communications and marketing professional based in Sydney with extensive experience in corporate communications, digital content, media coordination and campaign delivery. I translate complex information into clear, audience-focused messaging that supports reputation, engagement and brand consistency. I hold a Master of Strategic Communication and bring a background across journalism, digital media and stakeholder-focused communications. I thrive in fast-paced environments, collaborating with editors, producers and cross-functional teams to deliver compelling stories and campaigns that connect with diverse audiences. I’ve worked across diaspora storytelling, lifestyle and fashion content, and national news production, always aiming to inform, engage and represent communities with accuracy and empathy.…Hi, I’m Saraswati Singh, a communications and marketing professional based in Sydney with extensive experience in corporate communications, digital content, media coordination and campaign delivery. I translate complex information into clear, audience-focused messaging that supports reputation, engagement and brand consistency. I hold a Master of Strategic Communication and bring a background across journalism, digital media and stakeholder-focused communications. I thrive in fast-paced environments, collaborating with editors, producers and cross-functional teams to deliver compelling stories and campaigns that connect with diverse audiences. I’ve worked across diaspora storytelling, lifestyle and fashion content, and national news production, always aiming to inform, engage and represent communities with accuracy and empathy.

Saraswati Singh

Writer, Content Producer, Content Creator, +3

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Hi, I’m Saraswati Singh, a communications and marketing professional based in Sydney with extensive experience in corporate communications, digital content, media coordination and campaign delivery. I translate complex information into clear, audience-focused messaging that supports reputation, engagement and brand consistency. I hold a Master of Strategic Communication and bring a background across journalism, digital media and stakeholder-focused communications. I thrive in fast-paced environments, collaborating with editors, producers and cross-functional teams to deliver compelling stories and campaigns that connect with diverse audiences. I’ve worked across diaspora storytelling, lifestyle and fashion content, and national news production, always aiming to inform, engage and represent communities with accuracy and empathy.…Hi, I’m Saraswati Singh, a communications and marketing professional based in Sydney with extensive experience in corporate communications, digital content, media coordination and campaign delivery. I translate complex information into clear, audience-focused messaging that supports reputation, engagement and brand consistency. I hold a Master of Strategic Communication and bring a background across journalism, digital media and stakeholder-focused communications. I thrive in fast-paced environments, collaborating with editors, producers and cross-functional teams to deliver compelling stories and campaigns that connect with diverse audiences. I’ve worked across diaspora storytelling, lifestyle and fashion content, and national news production, always aiming to inform, engage and represent communities with accuracy and empathy.

Available to hire

Hi, I’m Saraswati Singh, a communications and marketing professional based in Sydney with extensive experience in corporate communications, digital content, media coordination and campaign delivery. I translate complex information into clear, audience-focused messaging that supports reputation, engagement and brand consistency. I hold a Master of Strategic Communication and bring a background across journalism, digital media and stakeholder-focused communications.

I thrive in fast-paced environments, collaborating with editors, producers and cross-functional teams to deliver compelling stories and campaigns that connect with diverse audiences. I’ve worked across diaspora storytelling, lifestyle and fashion content, and national news production, always aiming to inform, engage and represent communities with accuracy and empathy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Freelance Story Writer at New India Abroad

October 1, 2021 - January 1, 2025

Researched, developed, and published engaging stories highlighting the experiences, achievements, and challenges of the Indian diaspora in Australia. Translated complex social, cultural and community issues into accessible narratives. Coordinated content schedules and responded to editorial feedback under tight deadlines. Conducted interviews and crafted bilingual content (English/Hindi), focusing on community events, cultural integration, policy impacts, and personal narratives to foster cross-cultural understanding and representation in mainstream and ethnic media. Independently planned and executed feature articles from concept to publication, including topic research, interviewing subjects, drafting narratives, editing for clarity and accuracy, and ensuring timely delivery aligned with editorial guidelines and audience interests.

Content Writer at Desire Groupe

March 1, 2023 - August 1, 2023

Produced digital content across online platforms to support audience engagement goals. Authored daily, in-depth blogs on lifestyle and fashion; applied on-page SEO by integrating keywords across titles, meta descriptions, headers, and content, improving article search visibility and organic traffic. Strategically developed content calendars and feature outlines to align with editorial goals, seasonal themes, and audience engagement trends; ensured consistent content flow across digital platforms and supported timely execution of articles and campaigns.

Assistant Rundown Producer (News) at Sahara India TV Network

April 1, 2007 - September 1, 2007

Scripted, edited, and produced daily news segments for national broadcasts, ensuring accuracy, clarity, and alignment with newsroom priorities and editorial standards. Coordinated with reporters, editors, and technical teams to deliver timely and compelling news packages under tight deadlines. Collaborated closely with journalists, camera crews, editors, and control room staff to ensure smooth coordination and efficient delivery of news broadcasts; facilitated real-time communication between teams to support accurate and timely reporting during live and recorded segments. Provided production support during coverage of the Delhi Municipal Corporation (MCD) elections, assisting with scripting, live updates, coordination with field reporters, and compiling election data for real-time broadcast.

Trainee Producer at Doordarshan TV

June 1, 2005 - September 1, 2005

Supported senior TV producers in scheduling daily segments and scripting news and feature content for national broadcast; contributed to the development of program rundowns, assisted in coordinating shoot logistics, and ensured smooth pre- and post-production workflows. Contributed to the development and refinement of news packages tailored for national audiences by assisting with story selection, script editing, visual compilation, and segment structuring to ensure clarity, impact, and alignment with Doordarshan’s editorial standards.

Trainee – Newsroom (Output) at CNN-IBN 7 (Channel 7)

April 1, 2005 - May 1, 2005

Assisted in newsroom output operations by supporting news editing, crafting engaging teasers, and monitoring beat coverage across crime, business, and entertainment; collaborated with editors and producers to ensure content accuracy, audience relevance, and timely broadcast delivery. Gained hands-on experience across crime, business, and entertainment desks, contributing to news gathering, story development, and content formatting; adapted writing style and editorial approach to suit the tone and requirements of each beat while maintaining accuracy and journalistic integrity.