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I am a results-driven app marketing specialist with nearly five years of experience driving user acquisition (UA) and growth for mobile games. I focus on campaign optimization, ASO, and scaling app growth through data-driven strategies. I excel at A/B testing, reducing CPI/CPA, optimizing campaigns and creative assets, and using analytics tools to maximize ROI and guide growth funnels. I collaborate closely with cross-functional teams to plan and execute data-informed growth strategies.…I am a results-driven app marketing specialist with nearly five years of experience driving user acquisition (UA) and growth for mobile games. I focus on campaign optimization, ASO, and scaling app growth through data-driven strategies. I excel at A/B testing, reducing CPI/CPA, optimizing campaigns and creative assets, and using analytics tools to maximize ROI and guide growth funnels. I collaborate closely with cross-functional teams to plan and execute data-informed growth strategies.

Sara Nasiri

Marketer, Growth Marketer, Product Marketer, +2

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I am a results-driven app marketing specialist with nearly five years of experience driving user acquisition (UA) and growth for mobile games. I focus on campaign optimization, ASO, and scaling app growth through data-driven strategies. I excel at A/B testing, reducing CPI/CPA, optimizing campaigns and creative assets, and using analytics tools to maximize ROI and guide growth funnels. I collaborate closely with cross-functional teams to plan and execute data-informed growth strategies.…I am a results-driven app marketing specialist with nearly five years of experience driving user acquisition (UA) and growth for mobile games. I focus on campaign optimization, ASO, and scaling app growth through data-driven strategies. I excel at A/B testing, reducing CPI/CPA, optimizing campaigns and creative assets, and using analytics tools to maximize ROI and guide growth funnels. I collaborate closely with cross-functional teams to plan and execute data-informed growth strategies.

Available to hire

I am a results-driven app marketing specialist with nearly five years of experience driving user acquisition (UA) and growth for mobile games. I focus on campaign optimization, ASO, and scaling app growth through data-driven strategies.

I excel at A/B testing, reducing CPI/CPA, optimizing campaigns and creative assets, and using analytics tools to maximize ROI and guide growth funnels. I collaborate closely with cross-functional teams to plan and execute data-informed growth strategies.

Skills

Google Ads

Facebook Ads

Looker Studio

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Looker Studio

Intermediate

Work Experience

ASO and UA Specialist / Product Manager at Raya Games

March 1, 2021 - Present

Running and optimizing ad campaigns based on profit and KPIs, with a focus on CPI and ROI optimization. Managing and optimizing ad creatives and store creatives, and executing AB tests to maximize conversions. Optimizing store assets and running AB tests. Conducting keyword research and store optimization to increase organic installs. Providing weekly and monthly performance reporting (CPI, CPA, retention) and analyzing data to plan growth strategies.