Salman Tariq
Hello, I’m Salman, I’m a marketing and brand strategy leader with over 20 years of local and international experience.
About
Hello, I’m Salman, I’m a marketing and brand strategy leader with over 20 years of local and international experience. After graduating from IBA Karachi, I’ve held pivotal roles with Aventis, Nielsen, Mindshare, and Binzagr CO-RO (Saudi Arabia), guiding strategy, marketing, and communications across diverse markets. I excel at building high‑performing teams, shaping portfolio strategy, and driving growth through consumer insights, NPD, and strong brand identities.
In addition to corporate roles, I founded Maccarron Patisserie and Saladtox, and I led marketing at WAH Brands. I embrace change, lifelong learning, and cross‑cultural collaboration, and I’m active as a visiting faculty member at IBA Karachi and CBM Pakistan, sharing strategic marketing and brand management know‑how.
- 24 years' experience
- Joined January 2026
Skills· 8
Languages
- EnglishFluent
- UrduAdvanced
- ArabicBeginner
Industry experience
- Consumer Goods
- Media & Entertainment
- Manufacturing
- Retail
- Professional Services
Work experience· 8 roles
Led marketing for a restaurant group comprising TAO, Vintage, Pizza Nation, PiTA, Chachajee, China Grill and Happy Donuts. Developed and executed the marketing strategy, brand positioning, campaigns, promotions and partnerships to drive guest acquisition, retention and revenue growth across a multi-brand portfolio.
Founded Saladtox, a healthy food brand focusing on salads and healthy snacks; responsible for strategy, product development and market expansion.
Founded and operates a patisserie specializing in Macaron pastries; oversees product development, branding, operations, and growth strategy across multiple channels.
Education
Certifications and awards· 5
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