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Hello, I’m Salman, I’m a marketing and brand strategy leader with over 20 years of local and international experience. After graduating from IBA Karachi, I’ve held pivotal roles with Aventis, Nielsen, Mindshare, and Binzagr CO-RO (Saudi Arabia), guiding strategy, marketing, and communications across diverse markets. I excel at building high‑performing teams, shaping portfolio strategy, and driving growth through consumer insights, NPD, and strong brand identities. In addition to corporate roles, I founded Maccarron Patisserie and Saladtox, and I led marketing at WAH Brands. I embrace change, lifelong learning, and cross‑cultural collaboration, and I’m active as a visiting faculty member at IBA Karachi and CBM Pakistan, sharing strategic marketing and brand management know‑how.…Hello, I’m Salman, I’m a marketing and brand strategy leader with over 20 years of local and international experience. After graduating from IBA Karachi, I’ve held pivotal roles with Aventis, Nielsen, Mindshare, and Binzagr CO-RO (Saudi Arabia), guiding strategy, marketing, and communications across diverse markets. I excel at building high‑performing teams, shaping portfolio strategy, and driving growth through consumer insights, NPD, and strong brand identities. In addition to corporate roles, I founded Maccarron Patisserie and Saladtox, and I led marketing at WAH Brands. I embrace change, lifelong learning, and cross‑cultural collaboration, and I’m active as a visiting faculty member at IBA Karachi and CBM Pakistan, sharing strategic marketing and brand management know‑how.

Salman Tariq

Marketing Strategist, Brand Strategist, Fractional CMO, +1

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Hello, I’m Salman, I’m a marketing and brand strategy leader with over 20 years of local and international experience. After graduating from IBA Karachi, I’ve held pivotal roles with Aventis, Nielsen, Mindshare, and Binzagr CO-RO (Saudi Arabia), guiding strategy, marketing, and communications across diverse markets. I excel at building high‑performing teams, shaping portfolio strategy, and driving growth through consumer insights, NPD, and strong brand identities. In addition to corporate roles, I founded Maccarron Patisserie and Saladtox, and I led marketing at WAH Brands. I embrace change, lifelong learning, and cross‑cultural collaboration, and I’m active as a visiting faculty member at IBA Karachi and CBM Pakistan, sharing strategic marketing and brand management know‑how.…Hello, I’m Salman, I’m a marketing and brand strategy leader with over 20 years of local and international experience. After graduating from IBA Karachi, I’ve held pivotal roles with Aventis, Nielsen, Mindshare, and Binzagr CO-RO (Saudi Arabia), guiding strategy, marketing, and communications across diverse markets. I excel at building high‑performing teams, shaping portfolio strategy, and driving growth through consumer insights, NPD, and strong brand identities. In addition to corporate roles, I founded Maccarron Patisserie and Saladtox, and I led marketing at WAH Brands. I embrace change, lifelong learning, and cross‑cultural collaboration, and I’m active as a visiting faculty member at IBA Karachi and CBM Pakistan, sharing strategic marketing and brand management know‑how.

Available to hire

Hello, I’m Salman, I’m a marketing and brand strategy leader with over 20 years of local and international experience. After graduating from IBA Karachi, I’ve held pivotal roles with Aventis, Nielsen, Mindshare, and Binzagr CO-RO (Saudi Arabia), guiding strategy, marketing, and communications across diverse markets. I excel at building high‑performing teams, shaping portfolio strategy, and driving growth through consumer insights, NPD, and strong brand identities.

In addition to corporate roles, I founded Maccarron Patisserie and Saladtox, and I led marketing at WAH Brands. I embrace change, lifelong learning, and cross‑cultural collaboration, and I’m active as a visiting faculty member at IBA Karachi and CBM Pakistan, sharing strategic marketing and brand management know‑how.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Arabic

Beginner

Work Experience

Head of Marketing at WAH Brands

February 1, 2024 - June 1, 2024

Led marketing for a restaurant group comprising TAO, Vintage, Pizza Nation, PiTA, Chachajee, China Grill and Happy Donuts. Developed and executed the marketing strategy, brand positioning, campaigns, promotions and partnerships to drive guest acquisition, retention and revenue growth across a multi-brand portfolio.

CEO/Founder at Saladtox

January 1, 2021 - Present

Founded Saladtox, a healthy food brand focusing on salads and healthy snacks; responsible for strategy, product development and market expansion.

CEO/Founder at Maccarron Patisserie

January 1, 2019 - Present

Founded and operates a patisserie specializing in Macaron pastries; oversees product development, branding, operations, and growth strategy across multiple channels.

Vice President Marketing at Binzagr CO-RO, Saudi Arabia

January 1, 2009 - January 1, 2018

Drove overall marketing strategy including new product development; reporting to GM and member of core executive committee. Managed marketing budgets (> USD 10 million); led brand growth with close interaction with Global Marketing team in Denmark. Extensive experience of handling marketing service agencies—advertising, media and research. Built a high-energy, performance-oriented team and doubled core brand business in 5 years; led portfolio strategy and NPD initiatives; developed corporate brand identity.

Business Manager at GroupM, Pakistan

January 1, 2005 - January 1, 2008

Headed the specialist division for branded content and activation; led a 6-member team responsible for brand activation and execution. Managed numerous projects on branded content, community partnerships, PR and digital; served key clients such as Unilever, Nestle, Cadbury, and Tetra Pak; established Pakistan operations for the unit and created new revenue streams.

Research Executive at Nielsen, Pakistan

January 1, 2001 - January 1, 2002

Worked on Unilever, Reckitt Benckiser and Continental Biscuits (LU) accounts; conducted in-depth analyses and delivered regular client presentations.

Senior Media Planner, Unilever Team at MindShare, Pakistan

January 1, 2001 - January 1, 2004

Drove media planning for Unilever brands across detergent, skincare and deodorant categories; managed a media budget exceeding USD 3 million annually; responsibilities included devising integrated communication plans, coordinating with agencies, client servicing, and preparing media reviews.

Assistant Manager, Marketing at Sanofi Aventis Pharma (Pakistan)

January 1, 1999 - January 1, 2001

Marketing department responsibilities included product launches, pre- and post-launch market research and analysis; engaged with doctors, developed business plans, packaging, and communication kits for the sales force; paired with distribution and promotion planning with supply chain.