Available to hire
I am a Digital Marketing and Social Media professional with over 10 years of experience across Sudan, UAE, Egypt, and Saudi Arabia. I build comprehensive social media strategies to boost brand visibility, engage audiences, and drive revenue using innovative digital marketing techniques and AI integration. I excel at managing multi-platform presence, understanding analytics, and collaborating with cross-functional teams to achieve KPIs and ROI. I am passionate about creating authentic brand voices and delivering visually compelling content that resonates with diverse audiences.
Experience Level
Language
Arabic
Fluent
English
Advanced
Work Experience
Social Media Manager at Tara Group
January 1, 2025 - PresentDirect social media presence across multiple platforms to ensure brand consistency.
Social Media Specialist at Dukan Alkhair
January 1, 2026 - PresentBrand Strategy & Launch: Developed social media strategy for a new e-commerce brand in the UAE, establishing a culturally resonant 'Brand Voice' to build trust with the Sudanese diaspora.
Social Media Manager at Dania For Travel
June 1, 2023 - August 1, 2025Overseeing, creation, and optimization of social media activities to promote travel services. Executed targeted campaigns to attract new clients and maintain high brand visibility.
Social Media Manager at Elnasr Co. Ltd
February 1, 2023 - June 1, 2025Increased engagement rate by 35% through development of 25+ large content calendars. Spearheaded a successful awareness campaign for the brand's re-opening in Egypt, enhancing market presence. Managed multi-platform social presence and implemented strategies to boost company brand awareness.
Social Media Manager at Pure Sudan
June 1, 2021 - April 1, 2025Gained 10,000 followers within the first year using zero advertising budget. Led the social media campaign for the brand's re-opening in Egypt, facilitating successful market re-entry. Built a loyal following by consistently delivering visually appealing and resonant content.
Social Media Strategist at Future Vision for E-Marketing
June 1, 2020 - April 1, 2025Designed and executed over 50 social media campaigns aligned with specific client objectives. Produced more than 60 monthly performance reports with actionable recommendations for strategy improvement. Collaborated with cross-functional teams to maintain consistent brand messaging across all channels.
Social Media Manager at Rihla
November 1, 2023 - May 1, 2024Managed 6+ social media platforms, ensuring a unified brand voice and increased sales. Optimized posting schedules based on platform analytics to maximize content visibility.
Social Media Strategist at Mates
September 1, 2022 - May 1, 2023Contributed to winning two Bronze awards and one special mention at the African NES Award 2022. Developed comprehensive analytics reports for MTN, providing insights for strategy optimization. Refined digital strategies based on data-driven insights and performance metrics.
Social Media Manager at Adil Airline
September 1, 2022 - May 1, 2023Managed social media for an airline, promoting flight routes, deals, and corporate updates. Handled customer feedback and inquiries to maintain high service standards.
Social Media Manager at AMD Marketing
September 1, 2020 - April 1, 2021Managed accounts for leading companies, including Elnasr and Hagg ar Groups, across 8+ accounts and platforms. Leveraged social media analytics to optimize campaign performance and improve client ROI.
Content & Social Media Marketing Specialist at eMarketing
August 1, 2020 - September 1, 2020Supervised a team of content creators and specialists to lead multi-channel content strategies. Expanded customer base through engaging email marketing and social media management. Analyzed campaign performance and integrated SEO efforts to drive revenue growth.
Education
CIM Level 6 (Professional Diploma in Marketing) at Chartered Institute of Marketing (UK)
January 1, 2025 - December 31, 2026Master of Business Administration (MBA) in Marketing at Ahfad University For Women
January 11, 2030 - January 1, 2014Bachelor's Degree in Business Administration and Management at Ahfad University For Women
January 11, 2030 - January 1, 2008Qualifications
Media Buying Diploma
January 11, 2030 - January 18, 2026McKinsey Forward Program
January 11, 2030 - January 18, 2026Digital Marketing Certificate
January 11, 2030 - January 18, 2026Social Media Marketing Certificate
January 11, 2030 - January 18, 2026LinkedIn Marketing Strategy
January 11, 2030 - January 18, 2026Train the Trainer (TOT)
January 11, 2030 - January 18, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet
Experience Level
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